During the next three months, we will be featuring a series of webinars to showcase three use cases for webinars – demand generation, online training and ecommerce.

Webinars are an extremely versatile tool. By their very nature, they are a engaging medium that provides an immersive and interactive experience for the participants. The experience, when combined with the technology behind the scenes, allows webinar hosts to learn a great deal about their participants. This information can be used to optimize online training programs, generate qualified leads for your sales team or increase revenue through a paid webinar program.

On February 23 at 2 p.m. EST, we are featuring a panel of speakers that are responsible for managing their organizations’ online training programs. You will learn about the impact their online training program has had upon their organization as well as tips on how to structure and administer your own online training program.

On March 26 at 2 p.m. EST, join us for a discussion of using webinars for ecommerce and two speakers, Mary O’Brien from PPCSummit and Larry Sterne from SIPA, who are successful at generating revenue from their webinar program. Mary O’Brien took her physical event and moved it online successfully, while Larry has been successful making money in a very tight industry that has been hit hard by the economy.

Demand generation is the featured topic on April 23 at 2 p.m. EST, with demand generation specialists from Rally Software and Newsgator. They will share their tips on how to structure a successful demand generation webinar program as well as the critical features you need to be successful.

Register for one of these events or all of them. Learn more about the different uses for webinars so you can start your own series or optimize your current one.

As the senior demand generation manager at ReadyTalk, Mike helps manage and execute ReadyTalk’s demand generation programs, which include email, online advertising, telemarketing and tradeshows. He also oversees ReadyTalk’s lead management process and marketing funnel by using Eloqua and Salesforce.com to automate ReadyTalk’s nurturing programs and lead follow-up.