Do some research on us and you’ll find that ReadyTalk has grown quickly and predictably for the past several years. I think it’s because we are people pleasers who like to talk. We talk about the service while commuting, at conferences, in restaurants, at networking events, on phone calls and at parties. It keeps us going and growing so we can help you more next time. The conversations are grounded and genuine.
My group does marketing. We facilitate conversations between customers. I produce web seminars that ideally matter to the people we want to reach. In our first year, the series was grounded in pure intention. Listen to us, love us, learn from us, notice our service, think about how it might work for you and then get engaged with us. Become a customer. Let us make you happy. It was that simple.
As we grow as an organization, we incorporate more scientific methods for tracking the success of each event. Each turns into a tactical exercise in lead generation with explicit measurement of email open rates, seminar registrations, attendance rates, number of hands raised, demos performed, deals closed, opt-in contacts added.
As a startup, we ran on karma for a long time. In the past couple of years, we have added layers of marketing science and tactics, comparing ROI, working toward better understandings as we grow. But fundamentally, you have to care. And you can’t measure that.
[tags]marketing, ROI, measurement, web conference [/tags]