ReadyTalk

Meet with Confidence

Adolescence

Posted by Mike McKinnon on
Share this Post:

Do some research on us and you’ll find that ReadyTalk has grown quickly and predictably for the past several years. I think it’s because we are people pleasers who like to talk. We talk about the service while commuting, at conferences, in restaurants, at networking events, on phone calls and at parties. It keeps us going and growing so we can help you more next time. The conversations are grounded and genuine.

My group does marketing. We facilitate conversations between customers. I produce web seminars that ideally matter to the people we want to reach. In our first year, the series was grounded in pure intention. Listen to us, love us, learn from us, notice our service, think about how it might work for you and then get engaged with us. Become a customer. Let us make you happy. It was that simple.

As we grow as an organization, we incorporate more scientific methods for tracking the success of each event. Each turns into a tactical exercise in lead generation with explicit measurement of email open rates, seminar registrations, attendance rates, number of hands raised, demos performed, deals closed, opt-in contacts added.

As a startup, we ran on karma for a long time. In the past couple of years, we have added layers of marketing science and tactics, comparing ROI, working toward better understandings as we grow. But fundamentally, you have to care. And you can’t measure that.

[tags]marketing, ROI, measurement, web conference [/tags]


Comments for Adolescence

blog comments powered by Disqus

Recent Posts

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...

It's All About Velocity (part I)

This is the first post in a 3-part series about funnel velocity. These days’ marketers are really good about measuring a lot of things. Most marketers could tell you their CPA...

Not more content, better content

Not more content, better content A recap of Ann Handley’s Everybody Writes webinar presented on 11/13   ReadyTalk, Marketo, and several other sponsors were fortunate enough to host...

15 ways to know it’s time to break up (with your conferencing provider)

The road to a fulfilling, enduring conferencing partnership is almost always littered with a few attempts that turned out to be bad technology experiences, poor customer support...

Volunteers in Action: ReadyTalk helps out with Clothes to Kids

ReadyTalk recently had a chance to make our third visit to an awesome organization called Clothes to Kids! We brought along 10 volunteers to help kids and parents shop for clothes...

Debunking Webinar Myth #8: People never attend webinars

Debunking Webinar Myth #8: People never attend webinars Again, when it comes to webinars, it’s important that you manage your expectations. While you might have a lot of...

Debunking Webinar Myth #7: Webinar promotion is expensive

Debunking Webinar Myth #7: Webinar promotion is expensive. This is one of those myths that perplexed us the most. We live in a world dominated by the Internet. Marketers can...

Everybody writes – why you should care about content marketing

Everybody writes – why you should care about content marketing At the end of each year, I like to look back and see if the predictions the experts forecasted for the “hottest...