B2B Lead Generation Guide

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Friday, June 13, 2008 in Webinars

B2B Magazine came out with their B2B Lead Generation Guide. This is a great guide with a lot of helpful tips to the B2B marketer. It also has some great articles written by some B2B lead generation experts like Brian Carroll.

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[tags]B2B Magazine, lead generation [/tags]

Comments for B2B Lead Generation Guide

Name: 24 Hour Answering Service
Time: Wednesday, April 7, 2010

I think generating leads is one thing but closing the deal is another. Bad data, communications or divisions between marketing and sales cause breakdowns. Also, treat prospects with respect, be personalized and invest time and effort. It's no walk in the park, but it's the road to success.

About The Author

Mike McKinnon is the Sr. Marketing Operations Manager at ReadyTalk. His He has 15 years of B2B marketing experience has spanned agency work, market research, public relations and business development. For the past 7 years; he has managed ReadyTalk’s demand generation strategy and marketing operations. He has been a speaker at Eloqua Experience, Business Marketing Association, and the American Marketing Association. He has also been published in the AMA’s Marketing News and Marketing Automation Times.

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