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B2B Podcasting

Posted by Mike McKinnon on
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I found this interesting article about B2B podcasting on Brian Carroll's B2B blog.

He suggests podcasting's strength lies in it authenticity. If generating leads is the only reason why you are doing a podcasting, then you should rethink your podcast. The audience, especially a B2B audience, will immediately see the podcast for what it is and unsubscribe. Worse you might even alienate some of your audience.

ReadyTalk has an easy podcasting service that allows business's to create podcasts with their recorded content. We have several customers who use our podcasting feature to distribute content to their employees. It is a great way to distribute meeting minutes, departmental updates and company bulletins. Everyone with a ReadyTalk account has access to these features, so check them out and give us a call if you have any questions.

[tags]podcast, marketing, lead generation [/tags]


Name: Jen Harris
Time: Thursday, December 13, 2007

Mike- You are correct, if the only reason you are doing any type of New Media/web 2.0 is to "sell", you are barking up the wrong tree. The standard practice of blogging, podcasting, or any other New Media is all about education through community (giving your customers valuable but non "pitchy" information) and most of all transparency. We all have a "bs radar" anymore & don't want & will not make decisions based on traditional marketing...hence the education. "give it away until they buy it". -jen

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