Mike McKinnon+ is the Sr. Marketing Operations Manager at ReadyTalk. His He has 15 years of B2B marketing experience has spanned agency work, market research, public relations and business development. For the past 7 years; he has managed ReadyTalk’s demand generation strategy and marketing operations. He has been a speaker at Eloqua Experience, Business Marketing Association, and the American Marketing Association. He has also been published in the AMA’s Marketing News and Marketing Automation Times.