I love these types of posts. Eran Livneh, over at the MarketCapture Blog, tells about how a webinar they conducted for one of their clients helped close some deals as well as bring new leads into the pipeline.
This is the power of the webinar in action. It is a great tool for any part of the sale process. As a lead generator, the webinar worked well for their client; over 30% of their attendees were new and qualified prospects. In the case of the salesperson who closed a deal as a result of the webinar, it was used as a nurturing piece that resulted in a sale.
Obviously, at ReadyTalk, we believe in webinars as critical sales and marketing tools. They are a cost efficient way to produce persistent content that your sales team will be able to use at any point in the sales process.
Check out all the ways our web conferencing service can help.
[tags]webinars, web seminars, web conferencing [/tags]