ReadyTalk

Meet with Confidence

Cost of a Webinar: Is it a good investment?

Posted by Mike McKinnon on
Share this Post:

Cost of a Webinar: Is it a good investment?

Why Webinars Produce More Qualified LeadsWith today's technology, there are an overwhelming number of ways a marketer can generate demand and capture new customers. Filtering through all of the noise and deciding which mix of marketing tactics is right for your organization is the tough part. Working for ReadyTalk, I am biased and think webinars should play a part in every organization's marketing tactics. Here is why:

  1. Educational webinars drive a lot of registration from large groups of people that you might not normally get to fill out forms. The extra bonus is that the information (at least email) is always correct since confirmations and reminders need to be sent. And, if you use a marketing automation program to collect registration you are getting a chance to cookie a significant amount of people.
  2. The very act of registration indicates interest in the topic. Therefore, you are collecting a lot of valid email address (see #1) from people who have expressed interest in a topic you created. If you titled your topic correctly, your registrants are basically self qualifying.
  3. It is permission marketing at its best. Attendees are voluntarily watching your webinar (usually over lunch) and are giving you permission to market to them during that time. Polling, surveys and chat all help further qualify your attendees.
  4. The ROI on your webinar goes up and your marginal cost goes down with each additional registrant/attendee you get.

You can check out the infographic for some more reasons why webinars are awesome!

You might also be interested in:

Common Webinar Myths Debunked

9 Tips to Promote and Increase Registration for Webinars

Does Your Webinar Measure Up? [Infographic]


Comments for Cost of a Webinar: Is it a good investment?

blog comments powered by Disqus

Recent Posts

6 Perspectives On Realistic Goals For New Advocate Marketing Programs (Guest Post)

6 Perspectives On Realistic Goals For New Advocate Marketing Programs If you’re anything like me, you have to set explicit goals for yourself before you can get anything really...

Find the Paths Your Customers Follow (Guest Post)

Find the Paths Your Customers Follow SHINY OBJECTS ARE DISTRACTING ReadyTalk recently invited me to provide a webinar on delivering content for demand generation and customer...

New from ReadyTalk - iPhone App Web Participant

Joining web meetings from your iPhone has never been easier.  Whether you are in the office or on the road, you can now participate in both the audio and web portions of the...

New Collaboration Features Available From ReadyTalk

New Collaboration Features Available From ReadyTalk Collaborating just got easier! Starting today, you can choose to present from multiple monitors, pause your screen share and...

Less Work, Better Results: Use Marketing Automation to Your Advantage

Using Marketing Automation to Your Advantage    After broadcasting a webinar and recording it, promoting it and encouraging people to watch the recording becomes the next steps for...

The Power of Webinar Tactics for Lead Qualification

The Power of Webinar Tactics for Lead Qualification  Webinars allow you to not only generate leads, but are also an excellent way to generate lead qualification. By utilizing...

If You Don't Try Designing a Live Webinar for On-Demand Use, You'll Hate Yourself Later

Designing a Live Webinar for On-Demand Use   In recent years webinars have grown in popularity for marketers in the B2B world with about 62 percent of all B2B marketers currently...

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success.

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success. Remember that time when your boss asked you about the success of your webinar program? If you stuttered,...

If You Struggle With Evergreen Topics, Read This

Finding Evergreen Topics Many marketers are generating leads through webinars with the lowest possible cost effort by recording your webinar and redistributing it. On average, a...