ReadyTalk

Meet with Confidence

Customer Spotlight: American Marketing Association

Posted by Mike McKinnon on
Share this Post:

ReadyTalk is the conferencing provider for the American Marketing Association. For the past three years, the AMA runs their weekly webcast series using ReadyTalk’s webinar services. The series focuses on marketing thought leaders as they cover today's most relevant marketing challenges.

The AMA has conducted over 100 webinars on the ReadyTalk platform. They use the ReadyTalk service to capture all registration data for the event, send out reminders and conduct post event follow. The polling feature is used to calibrate the content to the audience and all Q&A is moderated through the chat feature. They are also able to record and edit all of their events with ReadyTalk’s recording interface.

After the event is recorded, the AMA adds the recording to their resource library for members to access later. They are also able to add each recording to a podcast feed that ReadyTalk hosts free of charge. The resource library allows the AMA to increase their member benefits with educational material and in turn, this helps drive membership as well.

Here is a recording of our latest event co-hosted with the AMA,  “Integrating Webinars into your Marketing: Make Your Next Event the Centerpiece of an End-to-End Campaign.” I encourage you to check it out to get a glimpse of the type of content that the AMA provides to their members.


Comments for Customer Spotlight: American Marketing Association

blog comments powered by Disqus

Recent Posts

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...

ReadyTalk Makes Outside Magazine's 2014 list for "Best Places to Work"

The 2014 Outside Magazine “Best Places to Work” winners have been released, and ReadyTalk is happy to announce that we have made this year's list. For the past seven years, Outside...

6 Perspectives On Realistic Goals For New Advocate Marketing Programs (Guest Post)

6 Perspectives On Realistic Goals For New Advocate Marketing Programs If you’re anything like me, you have to set explicit goals for yourself before you can get anything really...

Find the Paths Your Customers Follow (Guest Post)

Find the Paths Your Customers Follow SHINY OBJECTS ARE DISTRACTING ReadyTalk recently invited me to provide a webinar on delivering content for demand generation and customer...