ReadyTalk

Meet with Confidence

Customer Spotlight: American Marketing Association

Posted by Mike McKinnon on
Share this Post:

ReadyTalk is the conferencing provider for the American Marketing Association. For the past three years, the AMA runs their weekly webcast series using ReadyTalk’s webinar services. The series focuses on marketing thought leaders as they cover today's most relevant marketing challenges.

The AMA has conducted over 100 webinars on the ReadyTalk platform. They use the ReadyTalk service to capture all registration data for the event, send out reminders and conduct post event follow. The polling feature is used to calibrate the content to the audience and all Q&A is moderated through the chat feature. They are also able to record and edit all of their events with ReadyTalk’s recording interface.

After the event is recorded, the AMA adds the recording to their resource library for members to access later. They are also able to add each recording to a podcast feed that ReadyTalk hosts free of charge. The resource library allows the AMA to increase their member benefits with educational material and in turn, this helps drive membership as well.

Here is a recording of our latest event co-hosted with the AMA,  “Integrating Webinars into your Marketing: Make Your Next Event the Centerpiece of an End-to-End Campaign.” I encourage you to check it out to get a glimpse of the type of content that the AMA provides to their members.


Comments for Customer Spotlight: American Marketing Association

blog comments powered by Disqus

Recent Posts

Does your tech company have what it takes to compete in the Colfax Relay?

Does your tech company have what it takes to compete in the Colfax Relay? Living a healthy lifestyle is an important part of the ReadyTalk culture. When we hire, we look for...

Mobile Optimization Explained

How to Better Market to a Mobile Audience Yesterday, we had the pleasure of sponsoring an AMA Webinar, “Conversion Optimization in a Multi-Device World.” Led by Chris Goward, CEO...

Try out ReadyTalk Video Lab for Your Next Meeting!

Ready to try something new? Check out ReadyTalk Video Lab, an experiential video conferencing and VoIP solution that's ideal for small, interactive meetings. We are asking...

Want One-Click Meetings?

Want One-Click Meetings?   Phone number. Access Code. #. Press *2. Pin number. #. Listen to recording of options. Meeting begins. The traditional method of starting a conference...

Love Your Mobile Phone? So do we.

Love Your Mobile Phone? So do we. You probably spend more time with your mobile phone than you do with your significant other. After all, it’s with you at work, your commute and at...

Stop. Collaborate and Listen.

Stop. Collaborate and Listen. ReadyTalk plays an important role for teams who want to collaborate during meetings. Unlike webinars with only one or two presenters, collaborative...

Meetings! Meetings! And More Meetings! How Much are They Really Costing You?

Are you running from meeting to meeting? Are there clear agendas, action items and decisions being made in all these meetings?  Do you even know why you were requested to attend?...

Technology Tools for Remote Workers

Technology Tools for Remote Workers Telecommuting, remote work and flex schedules are rising in popularity. On a recent webinar, Out of the Office: Tips and Best Practices for...

Improving Your Remote Work Experience

Improving Your Remote Work Experience Being a remote employee can be both rewarding and challenging. You’re often reliant on in-office colleagues to communicate important details,...