Meet with Confidence

Delivering the Right Content At the Right Time

Posted by Mike McKinnon on
Share this Post:

At ReadyTalk, marketers usually come to us seeking help with their webinar programs.  From an educational perspective this seems simple enough - deliver webinar content  and all is well.  But, as is often the case, things are never so simple.  What we realized at ReadyTalk was that, while marketers are coming to us for webinar help, the type of help they all need varies. 

In order to build out an effective educational program, we needed to understand the most common webinar problems a marketer is seeking to solve when they turn to ReadyTalk.  After much deliberation and brainstorming, we decided that there are 4 common webinar issues that ReadyTalk is called upon to solve from perspective customers. The 4 common webinar problems stated from the prospect point of view are:

  1. How can ReadyTalk help me streamline my process and make it easier to manage and conduct webinars?
  2.  How can ReadyTalk help me lower my webinar cost per lead?
  3. How can ReadyTalk help my webinars generated more qualified leads?
  4. How can ReadyTalk help me intergrate my webinars into my marketing automation platform?

With these 4 webinar issues in mind, we starting sorting our education content based upon the problem and then the buyer phase they represented. The guideline being the more the content referenced ReadyTalk the further down the funnel it was tagged. With content organized by problem and phase, we are able to identify what issues the prospect is interested in learning about and delivering more of the same content.

In the next blog post, I will talk about the delivery system we used to make sure the prospects are seeing the content they want, when they want it.

Comments for Delivering the Right Content At the Right Time

blog comments powered by Disqus

Recent Posts

Where to Find a Great Webinar Speaker

Where to Find a Great Webinar Speaker Have you ever needed a webinar speaker but not sure where to look? The great thing about a webinar is that your speakers and experts can be...

ReadyTalkers Take to the Park

ReadyTalkers Take to the Park Today’s post is provided by Samantha Mizzi a quality assurance engineer at ReadyTalk. Samantha is an active member of ReadyTalk’s Charitable...

5 Awesome Reasons to Attend Dreamforce '14

Dreamforce '14 is quickly approaching! Are you planning on attending? If you are still unsure and need just a little push to commit, check out these 5 awesome reasons to attend.  ...

Sales & Marketing 101: What We Don't Learn in College

Sales & Marketing 101: What We Don't Learn in College Today's post is from Brittany Jones. Brittany was recently hired as a marketing coordinator after being a ReadyTalk intern for...

Giving to the Greater Community

One thing that I appreciate about ReadyTalk is our sincere wish to make a positive difference in our community.  This certainly applies to relationships with other businesses and...

A Customers Perspective: Using ReadyTalk for Tech Training

A Customers Perspective: Using ReadyTalk for Tech Training Today's post is provided by Kelsey Harms, a computer specialist with the Illinois Education Association. IEA is a...

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk Those who know me well know that I read a lot of business books. Besides Jim Collins, the books and...

New from ReadyTalk: Pause Desktop/Application Sharing

Keep Presentations Professional with Pause Have you ever wanted to pause screen sharing in a meeting to do things on your system without showing potentially confidential...

New Functionality for ReadyTalk for Salesforce Users

The ReadyTalk team continues to add new features to our Salesforce application to create additional efficiencies for our customers when using the two applications in their...