“Spreadsheet hell” is what we call it at ReadyTalk.
It happens when your conferencing service data is isolated from your marketing automation service. It delays lead follow-up, lead scoring and the lead nurturing process. It complicates the entire process and can lead to data errors.
As a marketer, I am always looking for ways to accelerate lead conversion, arm my sales team with valuable information, simplify reporting and gain a solid understanding of metrics. The new Eloqua Cloud Connectors for ReadyTalk allow me to take advantage of Eloqua’s platform without falling into spreadsheet hell
.Let’s look at the old way vs. the new way:
|Without Integration||With Integration||Additional Benefits of the Integration|
|Pre- Event Action Items||
The registrant information is placed into a pre-call campaign in salesforce.com.
As registration happens, our sales team is able to add the human touch to our webinars.The options are limitless now that Eloqua is handling the registration and confirmation process.
|Post-Event Action Items||
Depending on how large the webinar was, this process could take a day or several.
After refining the lead score again, sales can follow-up immediately and are well prepared with duration of stay and registration data.
No waiting, no .csv file and no tedious field mapping.
As illustrated in the steps above, integrating ReadyTalk webinar services with our marketing automation platform, Eloqua is saving us significant time and eliminating manual processes that can lead to errors and other problems.
If you’re interested, you can learn more about Eloqua Cloud Connectors for ReadyTalk.
What marketing automation platform do you use? Are there other marketing platforms that you’ve integrated and seeing the benefits? If not, what would you like to integrate?
As the senior demand generation manager at ReadyTalk, Mike helps manage and execute ReadyTalk’s demand generation programs, which include email, online advertising, telemarketing and tradeshows. He also oversees ReadyTalk’s lead management process and marketing funnel by using Eloqua and Salesforce.com to automate ReadyTalk’s nurturing programs and lead follow-up.