ReadyTalk

Meet with Confidence

Form Reposting with Eloqua and Closed Loop Reporting

Posted by Mike McKinnon on
Share this Post:

At Eloqua Experience in Orlando I spoke  about how to do a server side post in Eloqua using javascirpt, cURL and some JSQuery.  A server side post is different than a direct post in that in a server side post, the server is doing some processing before it reposts back to Eloqua. This is often needed when the form in question collects credit card information or some other confidential information you dont want posted back.

The problem we had was that our free trial and a buy now form are not Eloqua forms. They collect credit card information and therefore posts directly into our server. As a result, we experienced several issues:

  1. Submitters are not cookied. These form drive the greatest percent of our conversions and we need to cookie these people.
  2. I lose campaign tracking when our nurture tracks drive people to these forms as a call to action
  3. I cannot run workflow of the submission process since it is not an Eloqua form

The solution I came up with is to do a server side post using cURL. I did several things:

  1. Create a form in Eloqua that matches the our Free Trial/Buy Now form
  2. Add hidden fields for ElqCampaign ID
  3. Use cURL to let our server post the form submission to Eloqua and in the process cookie the submitter

This allowed me to solve all of the issues we were previously experiencing.

You can see the entire presentaiton here.


Comments for Form Reposting with Eloqua and Closed Loop Reporting

blog comments powered by Disqus

Recent Posts

How to Write the Break Up Letter

I recently shared 15 Ways You Know It's Time to Break Up (with your conferencing provider) because not every relationship is meant to last forever.   Once you have decided it is in...

What We Learned: 3 Webinar Features You Should be Using Today

What We Learned:  3 Webinar Features You Should be Using Today Yesterday, we hosted a great webinar on some new ReadyTalk features: 3 Webinar Features You Should be Using Today. We...

3 Webinar Features You Should be Using to Get More Value from Your Webinars

3 Webinar Features You Should be Using to Get More Value from Your Webinars “Am I getting ROI on my webinars? How can I make it be better?” These questions are often in the back of...

Online Meetings Like a Boss!

Online Meetings Like a Boss! Just because a meeting is happening online, isn't an excuse for it to be a waste of time. Want to host better online meetings? Check out these 8 tips...

4 Ways to Join a ReadyTalk Meeting Faster

4 Ways to Join a ReadyTalk Meeting Faster ReadyTalk offers more ways than ever to meet online faster, right from where you are working. Join a webinar on the go from your mobile,...

ReadyTalk for Salesforce1 Now Available

Schedule Meetings From Your Phone! With ReadyTalk for Salesforce1, you can schedule meetings right from your phone. And all the important details of your customer meeting or...

7 Ways to Do Security

7 Ways to Do Security If security is a priority for your organization, you will want to ensure that your audio and web conferencing services and recordings are not being accessed...

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...