ReadyTalk

Meet with Confidence

Form Reposting with Eloqua and Closed Loop Reporting

Posted by Mike McKinnon on
Share this Post:

At Eloqua Experience in Orlando I spoke  about how to do a server side post in Eloqua using javascirpt, cURL and some JSQuery.  A server side post is different than a direct post in that in a server side post, the server is doing some processing before it reposts back to Eloqua. This is often needed when the form in question collects credit card information or some other confidential information you dont want posted back.

The problem we had was that our free trial and a buy now form are not Eloqua forms. They collect credit card information and therefore posts directly into our server. As a result, we experienced several issues:

  1. Submitters are not cookied. These form drive the greatest percent of our conversions and we need to cookie these people.
  2. I lose campaign tracking when our nurture tracks drive people to these forms as a call to action
  3. I cannot run workflow of the submission process since it is not an Eloqua form

The solution I came up with is to do a server side post using cURL. I did several things:

  1. Create a form in Eloqua that matches the our Free Trial/Buy Now form
  2. Add hidden fields for ElqCampaign ID
  3. Use cURL to let our server post the form submission to Eloqua and in the process cookie the submitter

This allowed me to solve all of the issues we were previously experiencing.

You can see the entire presentaiton here.


Comments for Form Reposting with Eloqua and Closed Loop Reporting

blog comments powered by Disqus

Recent Posts

New from ReadyTalk - iPhone App Web Participant

Joining web meetings from your iPhone has never been easier.  Whether you are in the office or on the road, you can now participate in both the audio and web portions of the...

New Collaboration Features Available From ReadyTalk

New Collaboration Features Available From ReadyTalk Collaborating just got easier! Starting today, you can choose to present from multiple monitors, pause your screen share and...

Less Work, Better Results: Use Marketing Automation to Your Advantage

Using Marketing Automation to Your Advantage    After broadcasting a webinar and recording it, promoting it and encouraging people to watch the recording becomes the next steps for...

The Power of Webinar Tactics for Lead Qualification

The Power of Webinar Tactics for Lead Qualification  Webinars allow you to not only generate leads, but are also an excellent way to generate lead qualification. By utilizing...

If You Don't Try Designing a Live Webinar for On-Demand Use, You'll Hate Yourself Later

Designing a Live Webinar for On-Demand Use   In recent years webinars have grown in popularity for marketers in the B2B world with about 62 percent of all B2B marketers currently...

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success.

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success. Remember that time when your boss asked you about the success of your webinar program? If you stuttered,...

If You Struggle With Evergreen Topics, Read This

Finding Evergreen Topics Many marketers are generating leads through webinars with the lowest possible cost effort by recording your webinar and redistributing it. On average, a...

5 Tools my Sales Team Could Not Live Without

5 Tools Our Sales Team Could Not Live Without As a Sales Director, my goal is to provide tools and resources to my team in order to make them successful and more efficient.  My...

Cost of a Webinar: Is it a good investment?

Cost of a Webinar: Is it a good investment? With today's technology, there are an overwhelming number of ways a marketer can generate demand and capture new customers. Filtering...