ReadyTalk

Meet with Confidence

Four Ways to Get Social With Your Webinar Attendees and Content

Posted by Mike McKinnon on
Share this Post:

 

By Elaine Ellis

Most marketers view social media as more work – smart marketers view social media as a way to leverage more out of the work they’re doing. Webinars have a lot of steps to make them successful but adding in a dose of social media can make webinars a better experience for everyone involved.

Here are four ways Trada has learned to use social media to get more out of their webinars.

1. Share a Hashtag but Incentivize Attendees to Use It

 

You probably already knew to create a hashtag for your webinar, but if you’re like most companies you recognize that your hashtag is being under-utilized. The solution is simple (and cost effective). Hold a contest offering up a $25 Starbuck gift card and pick a winner at random. Your usage of the hashtag will pick up dramatically. Plus, not only will you get many of their followers interested in your webinar content, but it’s also an easy way to find and follow your customers and leads on Twitter. Don’t stop there! Separate those leads into a Twitter list and work hard to engage with them on Twitter.

 

 

2. Hold a Staff-Wide Contest to Drive Attendees

 

 

One of the best aspects of ReadyTalk is that it allows you to create custom URLs so you can track exactly where your leads are coming from. This is a great way to involve your entire staff or marketing department. Create separate URLs for every staff member, which they can share on the social networks that they’re most active. Whatever team member is the source of the most registrants wins a prize. Keep your team competitive by sharing the leaderboard daily and tips on how they can get their link out there and get retweets.  It’s a great way to attract new attendees outside of your email lists.

 

 

3. Share Your Content on SlideShare

 

 

If you’re not familiar with SlideShare, it’s a way for companies to publicly share their presentations online. This is a no-brainer way to recycle your webinar content. Plus, if you have a PRO SlideShare account, you can collect leads interested in your content. If you’re producing well-designed presentations with unique or interest content, you can also end up a featured presentation on SlideShare. Being a featured presentation can mean your presentation is viewed by 50,000+ people.

 

 

4. Turn Webinar Questions Into Blog Posts

 

 

Your webinar attendees ask questions at the end that makes fantastic blog content. Trada likes to group these questions together into blog posts called “Ask a PPC Expert.” We know that our webinar attendees aren’t the only ones asking these questions, plus, we know that people often enter questions directly into search engines. It’s a great way to get additional use out of your webinar content.



 

 

Elaine Ellis is the social media and marketing manager at Trada, a company helping SMBs manage pay-per-click advertising.  You can find her online at @ElaineEllis and @Trada. She is an avid lover of ReadyTalk and their customer service support team.

 


Comments for Four Ways to Get Social With Your Webinar Attendees and Content

blog comments powered by Disqus

Recent Posts

6 Perspectives On Realistic Goals For New Advocate Marketing Programs (Guest Post)

6 Perspectives On Realistic Goals For New Advocate Marketing Programs If you’re anything like me, you have to set explicit goals for yourself before you can get anything really...

Find the Paths Your Customers Follow (Guest Post)

Find the Paths Your Customers Follow SHINY OBJECTS ARE DISTRACTING ReadyTalk recently invited me to provide a webinar on delivering content for demand generation and customer...

New from ReadyTalk - iPhone App Web Participant

Joining web meetings from your iPhone has never been easier.  Whether you are in the office or on the road, you can now participate in both the audio and web portions of the...

New Collaboration Features Available From ReadyTalk

New Collaboration Features Available From ReadyTalk Collaborating just got easier! Starting today, you can choose to present from multiple monitors, pause your screen share and...

Less Work, Better Results: Use Marketing Automation to Your Advantage

Using Marketing Automation to Your Advantage    After broadcasting a webinar and recording it, promoting it and encouraging people to watch the recording becomes the next steps for...

The Power of Webinar Tactics for Lead Qualification

The Power of Webinar Tactics for Lead Qualification  Webinars allow you to not only generate leads, but are also an excellent way to generate lead qualification. By utilizing...

If You Don't Try Designing a Live Webinar for On-Demand Use, You'll Hate Yourself Later

Designing a Live Webinar for On-Demand Use   In recent years webinars have grown in popularity for marketers in the B2B world with about 62 percent of all B2B marketers currently...

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success.

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success. Remember that time when your boss asked you about the success of your webinar program? If you stuttered,...

If You Struggle With Evergreen Topics, Read This

Finding Evergreen Topics Many marketers are generating leads through webinars with the lowest possible cost effort by recording your webinar and redistributing it. On average, a...