By Elaine Ellis
Most marketers view social media as more work – smart marketers view social media as a way to leverage more out of the work they’re doing. Webinars have a lot of steps to make them successful but adding in a dose of social media can make webinars a better experience for everyone involved.
Here are four ways Trada has learned to use social media to get more out of their webinars.
1. Share a Hashtag but Incentivize Attendees to Use It
You probably already knew to create a hashtag for your webinar, but if you’re like most companies you recognize that your hashtag is being under-utilized. The solution is simple (and cost effective). Hold a contest offering up a $25 Starbuck gift card and pick a winner at random. Your usage of the hashtag will pick up dramatically. Plus, not only will you get many of their followers interested in your webinar content, but it’s also an easy way to find and follow your customers and leads on Twitter. Don’t stop there! Separate those leads into a Twitter list and work hard to engage with them on Twitter.
2. Hold a Staff-Wide Contest to Drive Attendees
One of the best aspects of ReadyTalk is that it allows you to create custom URLs so you can track exactly where your leads are coming from. This is a great way to involve your entire staff or marketing department. Create separate URLs for every staff member, which they can share on the social networks that they’re most active. Whatever team member is the source of the most registrants wins a prize. Keep your team competitive by sharing the leaderboard daily and tips on how they can get their link out there and get retweets. It’s a great way to attract new attendees outside of your email lists.
3. Share Your Content on SlideShare
If you’re not familiar with SlideShare, it’s a way for companies to publicly share their presentations online. This is a no-brainer way to recycle your webinar content. Plus, if you have a PRO SlideShare account, you can collect leads interested in your content. If you’re producing well-designed presentations with unique or interest content, you can also end up a featured presentation on SlideShare. Being a featured presentation can mean your presentation is viewed by 50,000+ people.
4. Turn Webinar Questions Into Blog Posts
Your webinar attendees ask questions at the end that makes fantastic blog content. Trada likes to group these questions together into blog posts called “Ask a PPC Expert.” We know that our webinar attendees aren’t the only ones asking these questions, plus, we know that people often enter questions directly into search engines. It’s a great way to get additional use out of your webinar content.
Elaine Ellis is the social media and marketing manager at Trada, a company helping SMBs manage pay-per-click advertising. You can find her online at @ElaineEllis and @Trada. She is an avid lover of ReadyTalk and their customer service support team.