ReadyTalk

Meet with Confidence

Four Ways to Get Social With Your Webinar Attendees and Content

Posted by Mike McKinnon on
Share this Post:

 

By Elaine Ellis

Most marketers view social media as more work – smart marketers view social media as a way to leverage more out of the work they’re doing. Webinars have a lot of steps to make them successful but adding in a dose of social media can make webinars a better experience for everyone involved.

Here are four ways Trada has learned to use social media to get more out of their webinars.

1. Share a Hashtag but Incentivize Attendees to Use It

 

You probably already knew to create a hashtag for your webinar, but if you’re like most companies you recognize that your hashtag is being under-utilized. The solution is simple (and cost effective). Hold a contest offering up a $25 Starbuck gift card and pick a winner at random. Your usage of the hashtag will pick up dramatically. Plus, not only will you get many of their followers interested in your webinar content, but it’s also an easy way to find and follow your customers and leads on Twitter. Don’t stop there! Separate those leads into a Twitter list and work hard to engage with them on Twitter.

 

 

2. Hold a Staff-Wide Contest to Drive Attendees

 

 

One of the best aspects of ReadyTalk is that it allows you to create custom URLs so you can track exactly where your leads are coming from. This is a great way to involve your entire staff or marketing department. Create separate URLs for every staff member, which they can share on the social networks that they’re most active. Whatever team member is the source of the most registrants wins a prize. Keep your team competitive by sharing the leaderboard daily and tips on how they can get their link out there and get retweets.  It’s a great way to attract new attendees outside of your email lists.

 

 

3. Share Your Content on SlideShare

 

 

If you’re not familiar with SlideShare, it’s a way for companies to publicly share their presentations online. This is a no-brainer way to recycle your webinar content. Plus, if you have a PRO SlideShare account, you can collect leads interested in your content. If you’re producing well-designed presentations with unique or interest content, you can also end up a featured presentation on SlideShare. Being a featured presentation can mean your presentation is viewed by 50,000+ people.

 

 

4. Turn Webinar Questions Into Blog Posts

 

 

Your webinar attendees ask questions at the end that makes fantastic blog content. Trada likes to group these questions together into blog posts called “Ask a PPC Expert.” We know that our webinar attendees aren’t the only ones asking these questions, plus, we know that people often enter questions directly into search engines. It’s a great way to get additional use out of your webinar content.



 

 

Elaine Ellis is the social media and marketing manager at Trada, a company helping SMBs manage pay-per-click advertising.  You can find her online at @ElaineEllis and @Trada. She is an avid lover of ReadyTalk and their customer service support team.

 


Comments for Four Ways to Get Social With Your Webinar Attendees and Content

blog comments powered by Disqus

Recent Posts

Does your tech company have what it takes to compete in the Colfax Relay?

Does your tech company have what it takes to compete in the Colfax Relay? Living a healthy lifestyle is an important part of the ReadyTalk culture. When we hire, we look for...

Mobile Optimization Explained

How to Better Market to a Mobile Audience Yesterday, we had the pleasure of sponsoring an AMA Webinar, “Conversion Optimization in a Multi-Device World.” Led by Chris Goward, CEO...

Try out ReadyTalk Video Lab for Your Next Meeting!

Ready to try something new? Check out ReadyTalk Video Lab, an experiential video conferencing and VoIP solution that's ideal for small, interactive meetings. We are asking...

Want One-Click Meetings?

Want One-Click Meetings?   Phone number. Access Code. #. Press *2. Pin number. #. Listen to recording of options. Meeting begins. The traditional method of starting a conference...

Love Your Mobile Phone? So do we.

Love Your Mobile Phone? So do we. You probably spend more time with your mobile phone than you do with your significant other. After all, it’s with you at work, your commute and at...

Stop. Collaborate and Listen.

Stop. Collaborate and Listen. ReadyTalk plays an important role for teams who want to collaborate during meetings. Unlike webinars with only one or two presenters, collaborative...

Meetings! Meetings! And More Meetings! How Much are They Really Costing You?

Are you running from meeting to meeting? Are there clear agendas, action items and decisions being made in all these meetings?  Do you even know why you were requested to attend?...

Technology Tools for Remote Workers

Technology Tools for Remote Workers Telecommuting, remote work and flex schedules are rising in popularity. On a recent webinar, Out of the Office: Tips and Best Practices for...

Improving Your Remote Work Experience

Improving Your Remote Work Experience Being a remote employee can be both rewarding and challenging. You’re often reliant on in-office colleagues to communicate important details,...