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Gaffe of the Month

Posted by Mike McKinnon on
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Accidents happen. At ReadyTalk we’re committed to helping our customers prevent accidents and mistakes. Each month, ReadyTalk’s Account Specialist Team shares a recent accident and tips for how to avoid it in the future.

 

Once upon a time, Sarah, a webinar organizer, wanted her clients to know about the company’s upcoming webinar. Hoping to spread the word, she used ReadyTalk’s social media tools to post the webinar registration link to her company’s corporate Facebook page.

Usually, sharing on Facebook and Twitter is a great way to market webinars to the public. However, in this case, Sarah wanted participants to pay for this webinar prior to registering and receiving their automatic confirmation. However, once the registration link was posted on Facebook, it allowed participants to bypass the payment step and register for the webinar. Sarah deleted the link immediately, but unfortunately, once it was posted on Facebook it became searchable for anyone to find. If someone stumbled upon this link they would have found a registration page for this webinar. They could have registered and been automatically confirmed for free.

ReadyTalk tries to remind customers that anything you share on social media outlets will be searchable even if it is no longer on your Facebook profile. There are a few things Sarah could have done differently:


  • Setup the event with manual confirmation versus automatic confirmation. This way, Sarah could confirm participants once she received their payment.

  • Include an event description on the payment page and shared a link to that page instead.

  • She could also ask her ecommerce vendor to integrate with ReadyTalk via the ReadyTalk API. This would allow Sarah to accept payment and register attendees in a single interface.


Do you have a webinar or web conferencing gaffe that you’d like to share? Share it below.

 

 


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