ReadyTalk

Meet with Confidence

Gaffe of the Month

Posted by Mike McKinnon on
Share this Post:

Accidents happen. At ReadyTalk we’re committed to helping our customers prevent accidents and mistakes. Each month, ReadyTalk’s Account Specialist Team shares a recent accident and tips for how to avoid it in the future.

 

Once upon a time, Sarah, a webinar organizer, wanted her clients to know about the company’s upcoming webinar. Hoping to spread the word, she used ReadyTalk’s social media tools to post the webinar registration link to her company’s corporate Facebook page.

Usually, sharing on Facebook and Twitter is a great way to market webinars to the public. However, in this case, Sarah wanted participants to pay for this webinar prior to registering and receiving their automatic confirmation. However, once the registration link was posted on Facebook, it allowed participants to bypass the payment step and register for the webinar. Sarah deleted the link immediately, but unfortunately, once it was posted on Facebook it became searchable for anyone to find. If someone stumbled upon this link they would have found a registration page for this webinar. They could have registered and been automatically confirmed for free.

ReadyTalk tries to remind customers that anything you share on social media outlets will be searchable even if it is no longer on your Facebook profile. There are a few things Sarah could have done differently:


  • Setup the event with manual confirmation versus automatic confirmation. This way, Sarah could confirm participants once she received their payment.

  • Include an event description on the payment page and shared a link to that page instead.

  • She could also ask her ecommerce vendor to integrate with ReadyTalk via the ReadyTalk API. This would allow Sarah to accept payment and register attendees in a single interface.


Do you have a webinar or web conferencing gaffe that you’d like to share? Share it below.

 

 


Comments for Gaffe of the Month

blog comments powered by Disqus

Recent Posts

Giving to the Greater Community

One thing that I appreciate about ReadyTalk is our sincere wish to make a positive difference in our community.  This certainly applies to relationships with other businesses and...

A Customers Perspective: Using ReadyTalk for Tech Training

A Customers Perspective: Using ReadyTalk for Tech Training Today's post is provided by Kelsey Harms, a computer specialist with the Illinois Education Association. IEA is a...

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk Those who know me well know that I read a lot of business books. Besides Jim Collins, the books and...

New from ReadyTalk: Pause Desktop/Application Sharing

Keep Presentations Professional with Pause Have you ever wanted to pause screen sharing in a meeting to do things on your system without showing potentially confidential...

New Functionality for ReadyTalk for Salesforce Users

The ReadyTalk team continues to add new features to our Salesforce application to create additional efficiencies for our customers when using the two applications in their...

ReadyTalk in the Community: Mountain Range High School MESA / FTC Robotics Team

In 2013, ReadyTalk’s Charitable Contributions Committee started a great relationships with the Mountain Range High School MESA / FTC Robotics Team. ReadyTalk employee Samantha...

What Your Co-Presenters Need to Know to Ensure a Great Webinar

As an Event Manager at ReadyTalk, I have the privilege of assisting our customers every day in putting out the content that is important to them.  Not to sound corny, but one thing...

Delivering the Right Content At the Right Time

At ReadyTalk, marketers usually come to us seeking help with their webinar programs.  From an educational perspective this seems simple enough - deliver webinar content  and all is...

How One Company Increased Webinar Leads by 15%

How One Company Increased Webinar Leads by 15%  Since moving to ReadyTalk, the average attendance rate for Profiles International’s webinar attendance rate has improved to 59...