ReadyTalk

Meet with Confidence

Generating Marketing Campaign Ideas

Posted by Mike McKinnon on
Share this Post:

At ReadyTalk, we are constantly thinking about new and creative campaigns we can run that will help our customers get more out of their web and audio conferencing or get non-users to start using our conferencing service. Sometimes these ideas comes like bolts of lightening and the campaign comes together without a hitch. Other times ideas are hard to come by and you are stuck with campaign block.

Ideas for campaigns are everywhere;we just need to be looking and listening for them. I have been in a crowded elevator and heard a conversation that led to an idea for a marketing campaign. Instead of being irritated that the two people were having a loud conversation next to me, I decided to turn it into an opportunity. Stuck in traffic and letting the brain wonder is another great way to think of campaigns; look at the billboards or bumper stickers on cars for inspiration.

Other ways to brainstorm ideas for marketing campaigns:

 

 

  • Look to the news and current events. I use Google alerts and have several keywords on alert such as:web conferencing, audio conferencing, webcast, webinar etc. Google alerts me everytime these words are used in cyberspace.



  • Watching and reading the news is what your customers are doing, so forming a message, offer, and campaign around current topics will allow you to connect with them. Find out what is happening in the economy as Businesses are always looking for ways to cut costs and increase efficiency. Fortunately at ReadyTalk, we can provide both.



  • Read what your target audience reads and have a conversation. They will tell you the business pains they are experiencing and even how your company can solve them! This will give you the information to create a service/product and offer that will make them buy.

 

 

 

 

 

These are just some of the ways I try to come up with campaigns. In the web and audio conferencing industry, it is difficult at times to keep it fresh and exciting. I find that by following some of these guidelines above I am able to create campaigns that are new and effective without being boring.

 


Name: Webmaster Forums
Time: Saturday, March 14, 2009

I found your site on google, great site, keep it up. Will return in the future. Submitted this post to Google News Reader.

Comments for Generating Marketing Campaign Ideas

blog comments powered by Disqus

Recent Posts

Where to Find a Great Webinar Speaker

Where to Find a Great Webinar Speaker Have you ever needed a webinar speaker but not sure where to look? The great thing about a webinar is that your speakers and experts can be...

ReadyTalkers Take to the Park

ReadyTalkers Take to the Park Today’s post is provided by Samantha Mizzi a quality assurance engineer at ReadyTalk. Samantha is an active member of ReadyTalk’s Charitable...

5 Awesome Reasons to Attend Dreamforce '14

Dreamforce '14 is quickly approaching! Are you planning on attending? If you are still unsure and need just a little push to commit, check out these 5 awesome reasons to attend.  ...

Sales & Marketing 101: What We Don't Learn in College

Sales & Marketing 101: What We Don't Learn in College Today's post is from Brittany Jones. Brittany was recently hired as a marketing coordinator after being a ReadyTalk intern for...

Giving to the Greater Community

One thing that I appreciate about ReadyTalk is our sincere wish to make a positive difference in our community.  This certainly applies to relationships with other businesses and...

A Customers Perspective: Using ReadyTalk for Tech Training

A Customers Perspective: Using ReadyTalk for Tech Training Today's post is provided by Kelsey Harms, a computer specialist with the Illinois Education Association. IEA is a...

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk Those who know me well know that I read a lot of business books. Besides Jim Collins, the books and...

New from ReadyTalk: Pause Desktop/Application Sharing

Keep Presentations Professional with Pause Have you ever wanted to pause screen sharing in a meeting to do things on your system without showing potentially confidential...

New Functionality for ReadyTalk for Salesforce Users

The ReadyTalk team continues to add new features to our Salesforce application to create additional efficiencies for our customers when using the two applications in their...