Today's post is written by Brett Schklar, CMO, Market Creation Group. During his 14-year career, Brett has become a well-known and respected marketing guru, business visionary and community leader in the Denver area. On February 3, he will be presenting a webinar with the American Marketing Association.
I’m “jump out of my seat” excited to share with the 5 Marketing Forces that I’ve developed over the years and implemented in over 50 companies through Market Creation Group's strategy process.
Here’s why you should be excited too! During Friday's webinar, you will:
- Learn about the Five Forces of B2B marketing that provide you with a new lens to marketing success/successfully defend your budget and find the areas to invest more based on results
- Learn how the volume and velocity of demand generation play in ensuring a successful transition to the sales team
- Understand the right type of social media program you’ll need based on which marketing “force” is most needed
- See a new way to have a webinar presented with interactive drawing/sketch work done in real-time
During this presentation, I will be unfolding how the 5 Marketing Forces (Awareness, Familiarity, Consideration, Purchase and Experience) are used to create a more focused marketing program based on what is working or what is not working within most marketing programs. While we explore the 5 Marketing Forces, we’ll also discuss how well or not well your sales program is going and where marketing can put significantly more effort to best align with sales to drive more results. Whether we look at the Volume/Velocity ratio of leads, the ways to identify your brand recognition and how it impacts demand generation needs, or you’re just fighting to the death for your budget and want to wow people into more funding, we’ve got some new stuff you’ll love to hear about!
I’m also going to take a good look at they types of social media programs you may want to have in place based on the weakest areas of your marketing program.
Now you can see why I’m super-excited about my February 3rd AMA webinar. Want to join me? Register now!