ReadyTalk

Meet with Confidence

Guest Post: The Five Forces of Marketing

Posted by Mike McKinnon on
Share this Post:

 

Today's post is written by Brett Schklar, CMO, Market Creation Group. During his 14-year career, Brett has become a well-known and respected marketing guru, business visionary and community leader in the Denver area. On February 3, he will be presenting a webinar with the American Marketing Association.


I’m “jump out of my seat” excited to share with the 5 Marketing Forces that I’ve developed over the years and implemented in over 50 companies through Market Creation Group's strategy process.

 

Here’s why you should be excited too!  During Friday's webinar, you will:


  1. Learn about the Five Forces of B2B marketing that provide you with a new lens to marketing success/successfully defend your budget and find the areas to invest more based on results

  2. Learn how the volume and velocity of demand generation play in ensuring a successful transition to the sales team

  3. Understand the right type of social media program you’ll need based on which marketing “force” is most needed

  4. See a new way to have a webinar presented with interactive drawing/sketch work done in real-time


During this presentation, I will be unfolding how the 5 Marketing Forces (Awareness, Familiarity, Consideration, Purchase and Experience) are used to create a more focused marketing program based on what is working or what is not working within most marketing programs.  While we explore the 5 Marketing Forces, we’ll also discuss how well or not well your sales program is going and where marketing can put significantly more effort to best align with sales to drive more results.  Whether we look at the Volume/Velocity ratio of leads, the ways to identify your brand recognition and how it impacts demand generation needs, or you’re just fighting to the death for your budget and want to wow people into more funding, we’ve got some new stuff you’ll love to hear about!

 

I’m also going to take a good look at they types of social media programs you may want to have in place based on the weakest areas of your marketing program.

Now you can see why I’m super-excited about my February 3rd AMA webinar. Want to join me? Register now!


Name: trade show giveaway ideas
Time: Monday, August 13, 2012

I just wished I was there during that time,I'm sure that I'll learn a lot.

Comments for Guest Post: The Five Forces of Marketing

blog comments powered by Disqus

Recent Posts

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...

ReadyTalk Makes Outside Magazine's 2014 list for "Best Places to Work"

The 2014 Outside Magazine “Best Places to Work” winners have been released, and ReadyTalk is happy to announce that we have made this year's list. For the past seven years, Outside...