ReadyTalk

Meet with Confidence

Guest Post: Why Your Social Analytics Stinks

Posted by Mike McKinnon on
Share this Post:

 

Yes, you.  Your analytics.

Do any of these sound familiar to you?


  • Spending a few hours each week populating an Excel spreadsheet with numbers you painstakingly gather from twitter, Facebook, blogs, and other sources?

  • Drowning in too much data and too many experts trying to get you to do too many things?

  • Depending upon Facebook's web-based insights to measure the impact across all your pages-- locations, products, causes, or whatever entities? Unless you're a small business, your presence is not just on multiple social channels, but multiple Facebook pages, whether you're aware of them or not.

  • Being asked the value of a fan and not being able to defend the answer. Or measuring your social power vs just how many fans you have versus someone else.

  • Having one place to track your website analytics (such as a Google Analytics), but then trying to tie in the impact of everything else online and offline into a single, simple, automated dashboard.

  • Having a lot of fans, but not able to determine which ones, by name, are your top fans-- then rewarding them for being so?


If so, then you need to come to "The Right Social Metrics for YOUR Business", coming up in 2 weeks. Mark your calendars.  Dennis Yu of BlitzLocal and Justin Kistner of Webtrends share tactics for brands, small businesses, non-profits, direct marketers, and everyone in-between.

 

 

Today's guest post was contributed by Dennis Yu, chief executive officer, BlitzLocal. BlitzLocal provides clients with every tool necessary to run a profitable internet marketing campaign. From engineering to analytics, they help you grow your business and generate more revenue. They are also a customer and partner of ReadyTalk.


Comments for Guest Post: Why Your Social Analytics Stinks

blog comments powered by Disqus

Recent Posts

New from ReadyTalk - Quick Share My Desktop

New from ReadyTalk - Quick Share My Desktop Hot off the press - we've just released an enhancement to our Quick Launcher product (available on Windows today and Mac next week). The...

Internet-wide Security Risk: How ReadyTalk is Addressing “Heartbleed”

It’s been all over the news: a major vulnerability in the encryption technology used across much of the Internet was recently discovered. The vulnerability causing these issues is...

Webinars: The Gateway Drug to a Video Marketing Strategy - Q&A Session Review

We recently hosted a webinar with the video marketing gurus over at Vidyard to dive into the idea of launching a video marketing strategy with the materials most of us already have...

Nobody is Watching Your Webinar and How to Fix It

Content is everywhere and in every form – videos, tweets, blogs, forums, whitepapers. I recently read an article that said by 2020 the amount of information on the Web is expected...

New from ReadyTalk - Modern meeting controls and VoIP enhancements

You may have noticed more frequent changes from ReadyTalk lately. In an effort to keep our controls fresh and functional for all of our different users we are continuously...

Comparing the Value of Webinar Leads vs. Email List Leads

Over time, marketers have innovated and refined many online avenues for lead generation, but the legacy email list continues to remain a top favorite. Viable alternatives, such as...

Feature Friday: How to Upload Your Video Clip

  Why Use this feature? I think it is safe to say that everyone hates when they see the word “download”. And the last thing someone wants when hosting a web conference is to lose...

The 8 Most Common Audio Conferencing Issues

Audio conferencing affects every area of business. From customer service to investor relations, poor audio quality is associated with a lack of professional competence. In order to...

Feature Friday: Promoting to Co-Presenter vs. Granting Control...What's the Difference?

Visit the ReadyTalk blog every Friday to learn more about a ReadyTalk feature.   We get a lot of questions on the difference between granting control and promoting someone...