ReadyTalk

Meet with Confidence

Lead Generating and Tracking

Posted by Mike McKinnon on
Share this Post:

There is a plethora of ways to reach prospective customers, but how do you know which one is the most effective? It is easy to talk about a campaign or an idea, but executing it and determining if it was effective is an entirely different ballgame. Each campaign that a company decides to implement will most likely have a different means of tracking. Email campaigns can track opens, clicks, and forwards; landing pages will have a tag; trade show promotions and direct mail pieces can include a promo code; and press release vendors have their own tracking software in place.

Pay-per-click providers such as Google have developed easy-to-use analytic tools to assist organizations in determining the most effective keywords and ads being used. The tools have come so far to provide suggestions on ways to improve performance. For ReadyTalk, the keyword phrase ‘web and audio conferencing’ rings in around $30+. That is pretty tough to justify when all that does is send someone to your website. There are no guarantees that you will retrieve that person’s name. If your server is using a tracking tool, such as Awstats or Webalizer, with the right data analysis you can find out what company they accessed your site from, how long visitors are on staying on your site, and what pages are accessed the most and least. This user activity can be used to define campaigns around company demographics and during peak viewing times.

Before launching a campaign, start with the end in mind. Understand what will determine the campaign to be a success and how it will be measured. Just saying "it was good" does not constitute success. Put it on paper with numbers attached to it and then decide if "it was good."

 

[tags]lead generation, marketing, tracking, data analysis, conferencing, meetings, teleconferencing [/tags]


Name: David Caruso
Time: Sunday, April 27, 2008

Why not track and identify all visitors on your B2B website. Then qualify them by the pages visited, time on pages and returning visits. Simple and effective. Making cold calling not so cold any more.

Comments for Lead Generating and Tracking

blog comments powered by Disqus

Recent Posts

New Collaboration Features Available From ReadyTalk

New Collaboration Features Available From ReadyTalk Collaborating just got easier! Starting today, you can choose to present from multiple monitors, pause your screen share and...

Less Work, Better Results: Use Marketing Automation to Your Advantage

Using Marketing Automation to Your Advantage    After broadcasting a webinar and recording it, promoting it and encouraging people to watch the recording becomes the next steps for...

The Power of Webinar Tactics for Lead Qualification

The Power of Webinar Tactics for Lead Qualification  Webinars allow you to not only generate leads, but are also an excellent way to generate lead qualification. By utilizing...

If You Don't Try Designing a Live Webinar for On-Demand Use, You'll Hate Yourself Later

Designing a Live Webinar for On-Demand Use   In recent years webinars have grown in popularity for marketers in the B2B world with about 62 percent of all B2B marketers currently...

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success.

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success. Remember that time when your boss asked you about the success of your webinar program? If you stuttered,...

If You Struggle With Evergreen Topics, Read This

Finding Evergreen Topics Many marketers are generating leads through webinars with the lowest possible cost effort by recording your webinar and redistributing it. On average, a...

5 Tools my Sales Team Could Not Live Without

5 Tools Our Sales Team Could Not Live Without As a Sales Director, my goal is to provide tools and resources to my team in order to make them successful and more efficient.  My...

Cost of a Webinar: Is it a good investment?

Cost of a Webinar: Is it a good investment? With today's technology, there are an overwhelming number of ways a marketer can generate demand and capture new customers. Filtering...

How to Actually Measure Your Content Marketing

How to Actually Measure Your Content Marketing   Today's guest post comes from Jesse Noyes,Senior Director of Content Marketing for Kapost. Kapost is a leading provider of content...