ReadyTalk

Meet with Confidence

Learning About Marketing Automation

Posted by Mike McKinnon on
Share this Post:

Over the past several weeks, our team has been evaluating marketing automation systems, which will help us have quantifiable measurements of our campaigns, a more systematic way of nurturing prospects and scoring leads and a better idea of ROI. I wonder about the adoption rate for these technologies. Our customers range from extremely sophisticated with complete marketing processes and supportive technology in place, to being unaware that these technologies exist. This sophistication seems unrelated to the size of the company. A good friend of mine is struggling to bring his large financial services company up to speed. They are very slow to adopt the processes of tracking, managing and measuring their campaigns. Changing his company’s culture to include measuring marketing success has been a long, exhausting process requiring patience and a lot of yoga. I like working for a smaller company like ReadyTalk because yes, we have our challenges, but being resourceful and implementing economical marketing solutions is definitely not one of them.

We are still in the final stages of choosing a vendor, but I’d like to recap the main decision criteria for our team. Customer support and trust in the vendor's sales team was probably most important, followed by product functionality and usability and then cost. We love how a particular vendor does not make us sign yearly contracts, yet still has a 95% customer retention rate. In my experience, there is a definite trend toward supporting the smaller, nimble, responsive vendors who want to earn your business. It is even possible to overlook a few missing features if you believe in the company and want to do business with them.


Comments for Learning About Marketing Automation

blog comments powered by Disqus

Recent Posts

New from ReadyTalk - Quick Share My Desktop

New from ReadyTalk - Quick Share My Desktop Hot off the press - we've just released an enhancement to our Quick Launcher product (available on Windows today and Mac next week). The...

Internet-wide Security Risk: How ReadyTalk is Addressing “Heartbleed”

It’s been all over the news: a major vulnerability in the encryption technology used across much of the Internet was recently discovered. The vulnerability causing these issues is...

Webinars: The Gateway Drug to a Video Marketing Strategy - Q&A Session Review

We recently hosted a webinar with the video marketing gurus over at Vidyard to dive into the idea of launching a video marketing strategy with the materials most of us already have...

Nobody is Watching Your Webinar and How to Fix It

Content is everywhere and in every form – videos, tweets, blogs, forums, whitepapers. I recently read an article that said by 2020 the amount of information on the Web is expected...

New from ReadyTalk - Modern meeting controls and VoIP enhancements

You may have noticed more frequent changes from ReadyTalk lately. In an effort to keep our controls fresh and functional for all of our different users we are continuously...

Comparing the Value of Webinar Leads vs. Email List Leads

Over time, marketers have innovated and refined many online avenues for lead generation, but the legacy email list continues to remain a top favorite. Viable alternatives, such as...

Feature Friday: How to Upload Your Video Clip

  Why Use this feature? I think it is safe to say that everyone hates when they see the word “download”. And the last thing someone wants when hosting a web conference is to lose...

The 8 Most Common Audio Conferencing Issues

Audio conferencing affects every area of business. From customer service to investor relations, poor audio quality is associated with a lack of professional competence. In order to...

Feature Friday: Promoting to Co-Presenter vs. Granting Control...What's the Difference?

Visit the ReadyTalk blog every Friday to learn more about a ReadyTalk feature.   We get a lot of questions on the difference between granting control and promoting someone...