ReadyTalk

Meet with Confidence

Make Money Making People Happy

Posted by Mike McKinnon on
Share this Post:

The other day I made a phone call to our internet provider trying to fix our connection. After going through the routine questions with the operator, I was transfered to support. After about a half hour of trying to fix the problem, the non-native speaker told me to call back in an hour and then they could fix the problem. I did as was directed and sure enough, when I called back the shifts had changed and I had to go through the whole procedure again. What a bunch of bologna!

Companies in every industry are delivering these miserable experiences every day. Many companies are losing business by frustrating their customers over and over again. What they don't realize, is that there is money to be made when you make your customers happy. Happy customers are loyal, they are repeat customers and they drive your marketing for you. How is your company making its customers happy?

I recently viewed a slide show online about how to make happiness your business model. This slide show explained not only why it was important to make your customers happy, but how to make them happy. Outlined below are the pillars of happiness every customer desires.


  • Autonomy

  • Competence

  • Relatedness

  • self-esteem or set point


Not only do companies need to create happiness, but they need to know what works against it. Below are the barriers of happiness.

 


  • Fear

  • Confusion

  • Loneliness

  • Lack of control


When a company offers these pillars of happiness and avoids the barriers they will thrive in their industry.

 

 

One industry that has set the bar incredibly low for producing happy customers is the airline industry. However, Southwest airlines has turned these unhappy customers into an opportunity to make money by making them happy. SouthWest has applied the pillars of happiness and has avoided the barriers. Their customers truly do "feel free to move about the country."

What is your company doing to generate happy customers? What can you do better to create a happy environment for your customers?

If your company company wants to make more money, then just focus on making people happy.

Check out Happiness as Your Business Model to learn about these pillars of happiness and its barriers.

[tags] SouthWest, Marketing, Customer Service [/tags]


Name: Gabriel
Time: Friday, July 25, 2008

True, but how come some of the biggest companies got like zero support at all?! Especially email support is often so bad. If Itunes, amazon or whatever they don't answer at all or they forward you to a FAQ page you've already read. Am I right Gabriel - www.goodstuff24.de

Name: julie
Time: Tuesday, September 2, 2008

You are right, frequently we are facing this kind of problems. I have gone through the slide show, really it is very good and it will be helpful to the service providers, as customer satisfaction and making them happy is very important. I wish all the service providers to go through this slide show. _____________________________________ julie http://www.changeyourfuturetoday.net

Comments for Make Money Making People Happy

blog comments powered by Disqus

Recent Posts

7 Ways to Do Security

7 Ways to Do Security If security is a priority for your organization, you will want to ensure that your audio and web conferencing services and recordings are not being accessed...

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...

It's All About Velocity (part I)

This is the first post in a 3-part series about funnel velocity. These days’ marketers are really good about measuring a lot of things. Most marketers could tell you their CPA...

Not more content, better content

Not more content, better content A recap of Ann Handley’s Everybody Writes webinar presented on 11/13   ReadyTalk, Marketo, and several other sponsors were fortunate enough to host...

15 ways to know it’s time to break up (with your conferencing provider)

The road to a fulfilling, enduring conferencing partnership is almost always littered with a few attempts that turned out to be bad technology experiences, poor customer support...

Volunteers in Action: ReadyTalk helps out with Clothes to Kids

ReadyTalk recently had a chance to make our third visit to an awesome organization called Clothes to Kids! We brought along 10 volunteers to help kids and parents shop for clothes...

Debunking Webinar Myth #8: People never attend webinars

Debunking Webinar Myth #8: People never attend webinars Again, when it comes to webinars, it’s important that you manage your expectations. While you might have a lot of...

Debunking Webinar Myth #7: Webinar promotion is expensive

Debunking Webinar Myth #7: Webinar promotion is expensive. This is one of those myths that perplexed us the most. We live in a world dominated by the Internet. Marketers can...