ReadyTalk

Meet with Confidence

Managing Expectations

Posted by Mike McKinnon on
Share this Post:

Seth Godin has a great post about the expectation paradox. Quite simply, he states, that while you want to raise expectations, you also do not want to fail to live up to those expectations. It is a double edged sword. While his post is informative, it fails to offer up any real solution.

At ReadyTalk, we work with the customer to set the expectations up front. For all of our events, we have a knowledgeable and experienced event staff that works with the customer for weeks leading up to the event. They have an open discussion about the goals and objectives of the event as well as any expectations they might have (turnout, registration). There is a tremendous amount of coaching and preparation that goes into these events so that we can manage the expectations of the customer and they are satisfied with their event. Ultimately, that is our goal, to ensure that the event meets the customers expectations.

[tags] Seth Godin, web seminars, webinars, web events [/tags]


Name: ReadyTalk Blog » Blog Archive » ReadyT
Time: Tuesday, June 17, 2008

[...] Setting customer expectations from the start is crucial in any business. While I’m sure the department store installed the recorded message with good intentions, it setup an opportunity for failure, rather then an opportunity for success. Too often, we forget how customers will respond and react to processes that are put in place. Ways to ensure customers have a positive experience: [...]

Comments for Managing Expectations

blog comments powered by Disqus

Recent Posts

Debunking Webinar Myth #3: Webinars produce quantity, but not quality.

Debunking Webinar Myth #3: Webinars produce quantity, but not quality. Sometimes, we hear from customers that their webinars drove a ton of registrations or high attendance, but...

Debunking Webinar Myth #2: The price per lead is too high.

Debunking Webinar Myth #2: The price per lead is too high. In our first post of this series, we talked about how you can conduct cost effective webinars for your organization,...

Debunking Webinar Myth #1: Webinars cost an arm and a leg

Debunking Webinar Myth #1: Webinars cost an arm and a leg In our experience, most people think webinars cost an arm and a leg. There can be a variety of expenses associated with...

How to Identify and Clean up Bad Data

How to Identify and Clean up Bad Data The implications of bad data are huge, as we discussed in this post. It causes not just direct financial losses to the tune of $600 billion...

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...