Mike McKinnon manages ReadyTalk’s demand generation activities and is responsible for the tracking and measurement of all campaign activity. He is also responsible for revenue lifecycle managment and making sure marketing and sales are aligned. Mike has 15 years of B2B marketing experience from agency work doing market research and public relations as well as business development for various high tech companies.
Mike lives with his amazing wife and two amazing daughters who keep him busy. When not busy with his family, Mike spends his free time climbing rock and ice.