ReadyTalk

Meet with Confidence

More “Ps” in Podcasting: Publishing, Promoting, and Perfecting

Posted by Mike McKinnon on
Share this Post:

peasandcarrot_lgTo tell you the truth, I'm getting pretty full of these podcasting "Ps." Luckily, there are only a couple left, so I'll finish them up so I can move on to something else like - oh, I don't know - carrots?

Once you've started producing your podcasts, you'll need to "Publish" them so they're available for listening. Publishing consists of three main steps:


  1. Host: Your podcasts need to be available for downloading via the Internet. You can either host them on your own website or use a podcast hosting service.

  2. Feed: Set up an RSS feed so that everyone who subscribes to your feed will automatically receive new podcasts as you make them available. The easiest way to set up a feed is through a service provider.

  3. Read: Your listeners will need a podcast reader (iTunes, for example) to subscribe to your feed and download the podcasts. They'll also need a media player (RealPlayer or an iPod, for example) to listen to the podcasts.


Of course, publishing your podcasts doesn't do any good unless your audience knows about them. "Promote" your podcasts by advertising them through your company's website, blog, emails, department meetings, client meetings, direct mailers, etc. Explain what the podcasts are about and how your audience will benefit from them. Many potential listeners may be new to podcasting, so give them instructions for subscribing and listening to your podcasts.

 

To keep your audience listening, you need to continually "Perfect" your podcasts. The best way is to talk to your audience and get their feedback. First, you'll need to find out who's listening. Track downloads of your podcasts for statistics on traffic and subscriptions. Use the same communication channels for promoting your podcasts to solicit feedback on who's listening. Once you know who's listening, ask them what they like and don't like about your podcasts and get their ideas for making them better. Encourage a conversation among your audience by setting up a blog or online forum to facilitate a dialog around your podcasts. You may get more out of it than just ideas for making your podcasts better.

In this series of blogs, I've covered 8 "Ps" in podcasting: the Popularity, Pros, and Possibilities of podcasting and ideas for Planning, Producing, Publishing, Promoting, and Perfecting your podcasts. The final "Point" (sorry, I couldn't resist one last "P") is that ReadyTalk provides a turnkey podcasting solution with everything you need to create and publish your podcasts. It's easy to use and comes standard with every ReadyTalk account - the perfect solution for beginners.

So give podcasting a try. It'll be good for you.

[tags]B2B, Customer Service, Human Resource, Marketing, Podcasting, Public Relations, Sales, Social Media[/tags]


Name: Hunter
Time: Thursday, March 5, 2009

Hello. Great job. I did not expect this on a Wednesday. This is a great story. Thanks!

Name: Pr Jobs
Time: Thursday, July 23, 2009

Nice thought. Tia smith

Name: Schedule
Time: Saturday, October 30, 2010

Maybe you should change the post name title ReadyTalk Blog » Blog Archive » ReadyTalk Web Conferencing to something more generic for your content you write. I loved the blog post however.

Comments for More “Ps” in Podcasting: Publishing, Promoting, and Perfecting

blog comments powered by Disqus

Recent Posts

New from ReadyTalk - Quick Share My Desktop

New from ReadyTalk - Quick Share My Desktop Hot off the press - we've just released an enhancement to our Quick Launcher product (available on Windows today and Mac next week). The...

Internet-wide Security Risk: How ReadyTalk is Addressing “Heartbleed”

It’s been all over the news: a major vulnerability in the encryption technology used across much of the Internet was recently discovered. The vulnerability causing these issues is...

Webinars: The Gateway Drug to a Video Marketing Strategy - Q&A Session Review

We recently hosted a webinar with the video marketing gurus over at Vidyard to dive into the idea of launching a video marketing strategy with the materials most of us already have...

Nobody is Watching Your Webinar and How to Fix It

Content is everywhere and in every form – videos, tweets, blogs, forums, whitepapers. I recently read an article that said by 2020 the amount of information on the Web is expected...

New from ReadyTalk - Modern meeting controls and VoIP enhancements

You may have noticed more frequent changes from ReadyTalk lately. In an effort to keep our controls fresh and functional for all of our different users we are continuously...

Comparing the Value of Webinar Leads vs. Email List Leads

Over time, marketers have innovated and refined many online avenues for lead generation, but the legacy email list continues to remain a top favorite. Viable alternatives, such as...

Feature Friday: How to Upload Your Video Clip

  Why Use this feature? I think it is safe to say that everyone hates when they see the word “download”. And the last thing someone wants when hosting a web conference is to lose...

The 8 Most Common Audio Conferencing Issues

Audio conferencing affects every area of business. From customer service to investor relations, poor audio quality is associated with a lack of professional competence. In order to...

Feature Friday: Promoting to Co-Presenter vs. Granting Control...What's the Difference?

Visit the ReadyTalk blog every Friday to learn more about a ReadyTalk feature.   We get a lot of questions on the difference between granting control and promoting someone...