ReadyTalk

Meet with Confidence

demand generation & marketing operations

Mike Mckinnon, Senior Demand Generation Manager

Mike McKinnon manages ReadyTalk’s demand generation activities and is responsible for the tracking and measurement  of all campaign activity. He is also responsible for revenue...

Sales Enablement Tools: Data.com

Continuing my posts on sales enablement tools, Data.com is another tool we implemented internally for our sales team. There were several problems we wanted to solve with the...

Sales Enablement Tools: ReadyTalk for Outlook

Allowing your sales reps to work within their tool of choice, not only saves time but also, allows the rep to be comfortable and confident when speaking with prospects. Nothing can...

Sales Enablement Tools: ReadyTalk for Salesforce

Product demos and sales presentations are the life blood of a sales rep. The more demos they give and the more presentations they do, the more chance they have of making a sale....

Sales Enablement Tools: Eloqua's Prospect Profiler

This year at ReadyTalk, marketing has seen a significant push to help our Account Executives get the right information at the right time before they make their sales calls. One of...

Webinar Registrants to Closed Deals

A webinar series can be a great demand generation tool for your sales team. A savvy marketing department can properly qualify leads, segment them and move them down the sale funnel...

A Side of Volunteering at SAME Cafe

Today's post is provided by Yun Oudaha,Quality Assurance Engineer. One of the benefits that attracted me to ReadyTalk was the opportunity to volunteer in the community during...

Gaffe of the Month: Embarrassing Search Content

  Accidents happen. At ReadyTalk we’re committed to helping our customers prevent accidents and mistakes. Each month, ReadyTalk’s Account Managers share a recent accident and tips...

2012 is the Year of Clean Data for ReadyTalk

In my last post, I wrote about the importance of assessing the health of your database. Because if you don’t know what is wrong, then you cannot fix it. Once you have assessed the...

Gaffe of the Month: Using Manual Confirmation

Accidents happen. At ReadyTalk we’re committed to helping our customers prevent accidents and mistakes. Each month, ReadyTalk’s Account Managers share a recent accident and tips...

Guest Post: The Five Forces of Marketing

  Today's post is written by Brett Schklar, CMO, Market Creation Group. During his 14-year career, Brett has become a well-known and respected marketing guru, business visionary...

Spring Cleaning Customer Data

2012 is the year of clean data for ReadyTalk.  If you think of your marketing campaigns and processes as the engine of your demand generation car, you can think of clean data as...

Guest Post: Are Your Prospects Disappearing into Black Holes?

By Jill Konrath, author of SNAP Selling & Selling to Big Companies Don't you just hate it when hot prospects suddenly stop returning your call?  It's especially hard to deal with...

No Flash? No Problem!

  In the past couple of weeks, there has been a lot of attention around Adobe’s decision to use HTML 5 for mobile applications and games rather than use Flash. This announcement...

ReadyTalk Gaffe of the Month: The Recording Never Stops

  Accidents happen. At ReadyTalk we’re committed to helping our customers prevent accidents and mistakes. Each month, ReadyTalk’s Account Specialist Team shares a recent accident...

Eloqua Experience a Hit with ReadyTalk

I just got back from the Eloqua Experience show in San Francisco and it was a great show for ReadyTalk. We showcased our integration into Eloqua that helps marketers streamline...

Creating an Organizational Chart

  Today's post is contributed by Nario Young, who works in the accounting and HR department at ReadyTalk. ReadyTalk is a company that has built a culture that is warm and welcoming...

Customer Blog on Meeting Etiquette

Safford Black is COO at Chronicle Graphics, the Denver-based company behind OnePager project presentation software that integrates with Microsoft Project or Excel. This week he...

Guest Post: Why Your Social Analytics Stinks

  Yes, you.  Your analytics. Do any of these sound familiar to you? Spending a few hours each week populating an Excel spreadsheet with numbers you painstakingly gather from...

Web Conferencing Gaffe of the Month

  Accidents happen. At ReadyTalk we’re committed to helping our customers prevent accidents and mistakes. Each month, ReadyTalk’s Account Specialist Team shares a recent accident...

Four Ways to Get Social With Your Webinar Attendees and Content

  By Elaine Ellis Most marketers view social media as more work – smart marketers view social media as a way to leverage more out of the work they’re doing. Webinars have a lot of...