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23
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demand generation & marketing operations
Thursday, May 31, 2012 in More from ReadyTalk
Mike McKinnon manages ReadyTalk’s demand generation activities and
is responsible for the tracking and measurement of all
campaign activity. He is also responsible for revenue lifecycle
managment and making sure marketing and sales are aligned.
Mike has 15 years of B2B marketing experience from agency work
doing market research and public relations as well as business
development for various high tech companies. Mike
lives with his amazing wife and two amazing daughters who keep him
busy. When not busy with his family, Mike spends his free
time climbing rock and ice. Connect with Mike...
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Friday, October 14, 2011 in More from ReadyTalk
Accidents happen. At ReadyTalk we’re committed to helping
our customers prevent accidents and mistakes. Each month,
ReadyTalk’s Account Specialist Team shares a recent accident and
tips for how to avoid it in the future. On the web
conferencing interface, a chairperson can maintain and control the
audio conference by muting and un-muting the conference or more
specifically, muting, un-muting, disconnecting, and renaming
individual audio lines. In smaller conferences, many chairpersons
will... Read More » »
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Wednesday, October 12, 2011 in More from ReadyTalk
By Elaine Ellis Most marketers view social media as more
work – smart marketers view social media as a way to leverage more
out of the work they’re doing. Webinars have a lot of steps to make
them successful but adding in a dose of social media can make
webinars a better experience for everyone involved. Here are four
ways Trada has learned to use social media to get more out of their
webinars. 1. Share a Hashtag but Incentivize Attendees to Use It
You probably already knew to create a hashtag for... Read
More » »
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Friday, September 9, 2011 in More from ReadyTalk
It’s no secret that finding top technical talent in the
Denver market is competitive; the Denver Post published an article
back in February 2011 that headlined “Colorado Companies Struggle
to find Software Developers." ReadyTalk has made the effort
to face this competition head on by hiring us, Katie Green and
Catherine Harrison! We focus specifically on finding the top
technical talent by scaling the pages of the internet and hitting
the Denver tech scene. We search for the geekiest,... Read More » »
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Thursday, September 8, 2011 in Webinars
Accidents happen. At ReadyTalk we’re committed to helping our
customers prevent accidents and mistakes. Each month, ReadyTalk’s
Account Specialist Team shares a recent accident and tips for how
to avoid it in the future. When scheduling an upcoming
meeting in Conference Center, John set up his meeting for web and
audio. For the audio portion, he selected Operator Assisted instead
of On-Demand because it was an important, high profile webinar and
he wanted it to be flawless. When you select the... Read More » »
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Friday, August 12, 2011 in More from ReadyTalk
Accidents happen. At ReadyTalk we’re committed to helping our
customers prevent accidents and mistakes. Each month, ReadyTalk’s
Account Specialist Team shares a recent accident and tips for how
to avoid it in the future. Once upon a time, Sarah, a
webinar organizer, wanted her clients to know about the company’s
upcoming webinar. Hoping to spread the word, she used ReadyTalk’s
social media tools to post the webinar registration link to her
company’s corporate Facebook page. Usually, sharing on... Read More
» »
read more
Wednesday, June 29, 2011 in Ways to Use ReadyTalk
As government agencies begin to implement telework policies,
managers are new to managing remote employees and challenged to
avoid disruptions in day-to-day work as employees begin
telecommuting. While it may be challenging at first, it is possible
to maintain workflow and organizational processes. In a recent
white paper, “Best Practices for Managing Teleworkers: Changing
Attitudes, Changing Ways,” analysts from Frost and Sullivan discuss
practical steps managers can take to limit disruption... Read More
» »
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Tuesday, May 17, 2011 in Audio and Web Conferencing
“Spreadsheet hell” is what we call it at ReadyTalk. It
happens when your conferencing service data is isolated from your
marketing automation service. It delays lead follow-up, lead
scoring and the lead nurturing process. It complicates the entire
process and can lead to data errors. As a marketer, I am always
looking for ways to accelerate lead conversion, arm my sales team
with valuable information, simplify reporting and gain a solid
understanding of metrics. The new Eloqua Cloud Connectors...
Read More » »
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Tuesday, April 19, 2011 in Webinars
By Melanie Turek, Industry Director, Frost & Sullivan Recently
I was speaking with Karen Gwynne, Director of Sponsorship at the
American Marketing Association, about how the AMA is using web
casts to increase membership in the organization. Gwynne says that
if a prospect attends three or more web casts, he or she is far
more likely to join the organization as a dues-paying member, and
stay loyal to the AMA in the months and years to come. Not
surprisingly, the AMA is taking advantage of web... Read More » »
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Thursday, March 17, 2011 in Webinars
By Melanie Turek, Industry Director, Frost & Sullivan As
companies get more comfortable delivering content over the
Internet, they are looking for ways to actually make money in the
process, by charging attendees to participate in the events. This
is not a new idea, of course. Organizations have long offered
events and training sessions for a fee—sometimes, a very steep fee.
People will pay hundreds, even thousands of dollars to learn more
about their industry, develop best practices, and... Read More » »
read more
Monday, March 14, 2011 in Webinars
ReadyTalk is always showing our customers new ways to use our web
conferencing services. Whether you are trying out teleworking,
collaborating with colleagues worldwide, or hosting your own lead
generation webinar series, ReadyTalk assists you with your business
every day. Now ReadyTalk expands their reach with a new Partners
Program. Partners come in all shapes and sizes and we chose to
develop a program that offers flexibility and suits a variety of
business models. Our first recruitment push... Read More » »
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Thursday, March 10, 2011 in Webinars
As web conferencing technology becomes more sophisticated and
companies become more adept at delivering high value content, a new
trend has emerged in hosted webinars. Companies are now asking the
questions “Why can’t we charge for this information?” -- after all,
the hosting companies frequently pay for expert speakers, spend a
lot of time on production value and promotion. Working for a web
conferencing company, I see daily the amount of effort and time it
takes for us to host our webinar... Read More » »
read more
Wednesday, March 2, 2011 in More from ReadyTalk
We had our first use case webinar on Online Training in February.
In case you missed it you can access the recording online. The
speakers did a great job outlining how they made their programs
successful and what features they found most helpful within a web
conferencing platform. I hope you can find the time to join the two
remaining webinars on using webinars for revenue and demand
generation. They are listed below: Webinars for revenue generation
on March 30, 2011 at 2 p.m. EST, features two... Read More » »
read more
Thursday, February 17, 2011 in Webinars
In the spirit of Telework week, each person in our department was
able to work from home for a day. My day was Wednesday - a good day
by any stretch. It is nice working for a company that values
work-life balance. Plus, it does not hurt that the web and audio
conferencing software we develop is designed to assist remote
employees work collaboratively with other employees. There are
certainly some great advantages to working from home but as I
discovered some disadvantages as well. I came up with... Read More
» »
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Thursday, February 17, 2011 in Webinars
By Melanie Turek, Industry Director, Frost & Sullivan
“An educated consumer is our best customer.” That’s
the tag line from a series of TV ads that ran on the local station
when I was a kid in New York, for a mom-and-pop clothing store. It
was a counter-intuitive message for the time, but it’s always stuck
with me, because it’s always made sense. And it’s as true today as
it was back then. As all sales managers know, it’s easier to get
more business out of an existing customer than it is to land...
Read More » »
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Thursday, February 17, 2011 in Audio and Web Conferencing
Post by John Andrews, director of government business development
for ReadyTalk The Small Business Administration (SBA) has used
ReadyTalk’s easy to use conferencing solutions to help small
businesses for years. And now, ReadyTalk’s Government Services
Administration (GSA) contract is making it easier for other
Federal, state and local organization to acquire and use
ReadyTalk’s services. At a time when governments are supporting new
Telework mandates and trying to achieve sustainability goals,...
Read More » »
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Friday, February 11, 2011 in Webinars
Online training, both internal and external, has exploded over the
last several years as web conferencing services become more adept
at handling the needs of online trainers. Additionally, the
economic downturn has forced many organizations to move their
physical training event to a virtual space for cost savings. In the
process, they realize that web conferencing services can create
dynamic learning opportunities that were impossible with a physical
event. In response to the increasing demand... Read More » »
read more
Thursday, February 10, 2011 in Audio and Web Conferencing
Corporate Training: Now, More than Ever By Melanie Turek, Industry
Director, Frost & Sullivan When I ask C-level executives about
their biggest concerns when it comes to deploying new technology,
one topic always tops the list: training. That’s a bit of a head
scratcher, really. Training is, after all, something completely
under a manager’s control. But in fact, with the increasingly
virtual nature of the workplace, it’s harder than ever to make sure
employees get the training they need—whether... Read More » »
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Thursday, February 3, 2011 in Webinars
During the next three months, we will be featuring a series of
webinars to showcase three use cases for webinars – demand
generation, online training and ecommerce. Webinars are an
extremely versatile tool. By their very nature, they are a engaging
medium that provides an immersive and interactive experience for
the participants. The experience, when combined with the technology
behind the scenes, allows webinar hosts to learn a great deal about
their participants. This information can be used to... Read More »
»
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Saturday, December 11, 2010 in Ways to Use ReadyTalk
ReadyTalk is the conferencing provider for the American Marketing
Association. For the past three years, the AMA runs their weekly
webcast series using ReadyTalk’s webinar services. The series
focuses on marketing thought leaders as they cover today's most
relevant marketing challenges. The AMA has conducted over 100
webinars on the ReadyTalk platform. They use the ReadyTalk service
to capture all registration data for the event, send out reminders
and conduct post event follow. The polling... Read More » »
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Friday, December 3, 2010 in Webinars
This post is the third and final post in a series on Creating a
Service Level Agreement between Marketing and Sales. Previously in
this series, I discussed the creation of an SLA that contains a
definition of a marketing qualified lead (MQL) and a process for
level of effort. In the final post on this topic, I wanted to show
you how you bring this all together with reporting and what Brian
Carrol refers to as Closed Loop Feedback. As with any process
change, proper tracking and reporting... Read More » »
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Authors
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Guest Author
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Bo Bandy
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Paul Carollo
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Jason Collins
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Dan Cunningham
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Brandon Hess
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James Kenly
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Teresa Lawlor
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Mike McKinnon
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Michelle Nikolayevsky
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Beth Toeniskoetter
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Susan Ulrich
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Kelly Valdes
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Simone Verhulst
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Anita Wehnert