ReadyTalk

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demand generation & marketing operations

Mike Mckinnon, Senior Demand Generation Manager

Mike McKinnon manages ReadyTalk’s demand generation activities and is responsible for the tracking and measurement  of all campaign activity. He is also responsible for revenue...

ReadyTalk Technical Recruiting: “Digging for the Developer”

  It’s no secret that finding top technical talent in the Denver market is competitive; the Denver Post published an article back in February 2011 that headlined “Colorado...

Gaffe of the Month

Accidents happen. At ReadyTalk we’re committed to helping our customers prevent accidents and mistakes. Each month, ReadyTalk’s Account Specialist Team shares a recent accident and...

Gaffe of the Month

Accidents happen. At ReadyTalk we’re committed to helping our customers prevent accidents and mistakes. Each month, ReadyTalk’s Account Specialist Team shares a recent accident and...

What are the Best Practices for Managing Teleworkers?

  As government agencies begin to implement telework policies, managers are new to managing remote employees and challenged to avoid disruptions in day-to-day work as employees...

Eloqua Cloud Connectors for ReadyTalk: What it Means to a Marketer

  “Spreadsheet hell” is what we call it at ReadyTalk. It happens when your conferencing service data is isolated from your marketing automation service. It delays lead follow-up,...

Using Web Conferencing to Improve Marketing and Boost Sales

By Melanie Turek, Industry Director, Frost & Sullivan Recently I was speaking with Karen Gwynne, Director of Sponsorship at the American Marketing Association, about how the AMA is...

Guest Post: Pay for a Webinar? Why not?

By Melanie Turek, Industry Director, Frost & Sullivan As companies get more comfortable delivering content over the Internet, they are looking for ways to actually make money in...

ReadyTalk's new partner program

ReadyTalk is always showing our customers new ways to use our web conferencing services. Whether you are trying out teleworking, collaborating with colleagues worldwide, or hosting...

Using webinars to generate revenue

As web conferencing technology becomes more sophisticated and companies become more adept at delivering high value content, a new trend has emerged in hosted webinars. Companies...

Series on Webinar Use Cases Continues

We had our first use case webinar on Online Training in February. In case you missed it you can access the recording online. The speakers did a great job outlining how they made...

In Celebration of Telework Week

In the spirit of Telework week, each person in our department was able to work from home for a day. My day was Wednesday - a good day by any stretch. It is nice working for a...

Customer Training Drives Satisfaction, Loyalty and Success

By Melanie Turek, Industry Director, Frost & Sullivan     “An educated consumer is our best customer.”   That’s the tag line from a series of TV ads that ran on the local...

ReadyTalk Targets Government Agencies with Conferencing that’s Easy to Use and Now Easier to Buy

Post by John Andrews, director of government business development for ReadyTalk The Small Business Administration (SBA) has used ReadyTalk’s easy to use conferencing solutions to...

Effective Online Training: Tips from the Experts

Online training, both internal and external, has exploded over the last several years as web conferencing services become more adept at handling the needs of online trainers....

Corporate Training: Now, More than Ever

Corporate Training: Now, More than Ever By Melanie Turek, Industry Director, Frost & Sullivan When I ask C-level executives about their biggest concerns when it comes to deploying...

3 Webinars + 3 Use Cases = Lots of Value

During the next three months, we will be featuring a series of webinars to showcase three use cases for webinars – demand generation, online training and ecommerce. Webinars are...

Customer Spotlight: American Marketing Association

ReadyTalk is the conferencing provider for the American Marketing Association. For the past three years, the AMA runs their weekly webcast series using ReadyTalk’s webinar...

Measuring Marketing Qualified Leads

This post is the third and final post in a series on Creating a Service Level Agreement between Marketing and Sales. Previously in this series, I discussed the creation of an SLA...

Customer Care Spotlight: Toby

We talk a lot about the importance of customer service here at ReadyTalk. Today's post is part of a series highlighting members of the customer care team and giving you a chance to...

Customer Care Spotlight: Julie

We talk a lot about the importance of customer service here at ReadyTalk. Today's post is part of a series highlighting members of the customer care team and giving you a chance to...