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demand generation & marketing operations
Thursday, May 31, 2012 in More from ReadyTalk
Mike McKinnon manages ReadyTalk’s demand generation activities and
is responsible for the tracking and measurement of all
campaign activity. He is also responsible for revenue lifecycle
managment and making sure marketing and sales are aligned.
Mike has 15 years of B2B marketing experience from agency work
doing market research and public relations as well as business
development for various high tech companies. Mike
lives with his amazing wife and two amazing daughters who keep him
busy. When not busy with his family, Mike spends his free
time climbing rock and ice. Connect with Mike...
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Friday, November 19, 2010 in More from ReadyTalk
We talk a lot about the importance of customer service here at
ReadyTalk. Today's post is part of a series highlighting members of
the customer care team and giving you a chance to get to know them
better. Name: TobyTitle: Customer Care Representative Favorite
sports team: IU Hoosiers, Notre Dame Fighting Irish, Indianapolis
ColtsHobbies: CookingPets: Two cats - Mia and MoInteresting fact
about Toby: He collects pint glasses from different breweries. But
more importantly, he and his wife... Read More » »
read more
Friday, November 12, 2010 in More from ReadyTalk
We talk a lot about the importance of customer service here at
ReadyTalk. Today's post is part of a series highlighting members of
the customer care team and giving you a chance to get to know them
better. Name: JulieTitle: Customer Care Representative Favorite
sports team: CU Buffs!Hobbies: Skiing, running, hiking, anything
outside!Pets:: Two great dogs - Paco, a lab mix, and Wiley, a
golden retrieverInteresting fact about Julie: She's currently
training to run her first marathon. Favorite... Read More » »
read more
Thursday, November 11, 2010 in Webinars
This post is the second in a three part series on Creating a
Service Level Agreement between Marketing and Sales. In the last
post, I talked about needing to determine the criteria for a
marketing qualified lead, or MQL. Once it is defined, the next step
is to map out the follow up process or Level of Effort (LOE). The
LOE makes sure that there is consistent follow-up across the sales
team for each MQL that is handed over. Before our LOE was defined,
I noticed that follow-up was different across... Read More » »
read more
Friday, November 5, 2010 in More from ReadyTalk
Today's post is part of an ongoing series that spotlights the team
that delivers ReadyTalk's amazing customer service. Name: Kevin
(aka KB)Title: Director of Customer CareTime at ReadyTalk: 9.5
years Favorite sports team: Colorado State RamsWhat keeps KB
running?: KB enjoys spending time with Lucy, his Shepard-Chow mix.
In December, KB and his wife will be busy keeping up with their new
baby.Hobbies:Volleyball, skiing, running and camping.Interesting
fact about KB: He played on the 2001 and... Read More » »
read more
Friday, October 29, 2010 in More from ReadyTalk
We talk a lot about the importance of customer service here at
ReadyTalk. We wanted to spotlight the team that delivers that
amazing customer service. For the next few weeks, we'll be
highlighting members of the customer care team and giving you a
chance to get to know them better. Name: KeithTitle: Customer Care
Representative Favorite sports team: Chicago CubsHobbies: If Keith
isn't at the office, you will likely find him fishing, hiking,
enjoying poetry, dancing or reading.Interesting fact... Read More »
»
read more
Wednesday, October 27, 2010 in Webinars
Does your marketing department have a service-level agreement (SLA)
with the sales department? Does marketing know the type of leads
the sales team wants delivered? We are currently revamping our lead
hand-off process and nurture programs. As part of the process, I am
having the sales team re-define what a qualified lead looks and
feels like. First, I made a distinction between a Sales Qualified
Lead (SQL) and a Marketing Qualified Lead (MQL). I believe this is
important because marketing very... Read More » »
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Thursday, January 7, 2010 in More from ReadyTalk
Remember the old days of training? It seems like a lifetime ago
when my role as a training manager was to "get butts in chairs", as
my boss would tell me. It was that simple. Fill the chairs with
people and get the training session under way. Filling the chairs
used to be easy! People would come from all over the U.S. to attend
training programs....it's not the same anymore. As all businesses
and all industries are doing more with less, we find ourselves
looking for ways to get the work done at a... Read More » »
read more
Thursday, December 17, 2009 in Webinars
After talking with a colleague who is considering purchasing a web
conferencing service for their small 20 person company, I realized
that he had no idea of the capabilities of a web conferencing
service. Most people think of web conferencing as a simple
collaboration tool. However, with the convergence of technology and
widely adopted broadband, web conferencing services have expanded
to include things like lead generation, training, remote support
and IT, and sales demonstrations. I recently... Read More » »
read more
Thursday, December 10, 2009 in More from ReadyTalk
As I sit here and reflect about this experience 2 weeks later a few
key things come to mind. The first one is “just do it”. Say it out
loud, make that reservation, buy that ticket, climb that mountain.
People ask me “how do you do these special things?” I just did
them—no magic involved, just go do it. Secondly, find a workplace
that matches who you are as a person. It may sound corny, but I
finally found an employer who not only respects who I am as a
person but who also wants to see me lead... Read More » »
read more
Friday, December 4, 2009 in More from ReadyTalk
It finally came time to summit. I was lucky and got the typical
altitude-related health problems out of the way early—others on my
team weren’t so lucky. With 4 of the 5 of us suffering a nasty
respiratory infection, we woke up at 2:00 a.m. on summit day,
coughing and hacking be damned. I was giddy and glad to hike in the
darkness. One hour into the hike, one team member had to turn
around. We pressed on and were treated to a sunrise I’ll never
forget. Before I knew it, I was roped up and on the...Read More » »
read more
Tuesday, December 1, 2009 in More from ReadyTalk
After six months of preparation, the time finally came to leave.
After many well wishes and sad goodbyes to my family (oh, my wife
is now 6 months pregnant with boy #2), I’m set for 2.5 days of
traveling. I arrive in Kathmandu and meet my teammates, 7 climbers,
1 guide, 4 Sherpas and 5 yaks. Kathmandu is as real as a city gets
- busy, dirty, colorful, full of life. We toured Hindu and Buddhist
temples, but I could not keep my mind off of the climbing that I
actually came to do. We finally started... Read More » »
read more
Thursday, November 26, 2009 in More from ReadyTalk
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src="https://cdn2.content.compendiumblog.com/import_uploads//20a59527-c8c5-492a-b888-7d8411053591/adb1c956cd97ca76cd8986822650de5c/waterbottle_nepal2-225x300.jpg"
alt="waterbottle_nepal2" title="waterbottle_nepal2"
style="float:left;margin:0px 10px 10px 0px" "="" border=""
width="225" height="300" class="alignleft...Read More » »
read more
Wednesday, November 25, 2009 in More from ReadyTalk
Do you have something that you’ve dreamed about most of your life?
This journey began when my Mom came across the list of the “10
Things I want to do when I’m older” that I made when I was in
junior high. One major unfinished task on my list stood out: Climb
Mt. Everest. Considering I’m married, have a 2 year old son, a
pregnant wife, a full time job; I decided to scale it down to
something that could fit into my busy life. After some
deliberation, I decided getting over 20,000 feet was a...Read More
» »
read more
Wednesday, October 7, 2009 in Audio and Web Conferencing
Web conferencing services have expanded their uses beyond simple
collaboration. Many organizations are spending a great deal of
money on conducting educational webinars, training videos and sales
demonstrations. These conferences are often of high production
value and with a hired speaker. It only makes sense to record this
conference and re-purpose it for later. If you are going to put all
that money into creating a webinar, you should also think about how
you are going to distribute the content... Read More » »
read more
Tuesday, October 6, 2009 in Audio and Web Conferencing
We released Conference Center 4 today which provides some very nice
enhancements to our already fully featured conference management
interface. For those new to ReadyTalk or not familiar, the
Conference Center is where customers go to schedule meetings,
create invitation and registration pages, generate reports, track
campaigns, manage recording, distribute recordings and launch their
audio and web conferences. It is the hub of everything they do. For
a complete list of all of the... Read More » »
read more
Wednesday, September 9, 2009 in Webinars
A guest post by Dennis Yu, CEO of BlitzLocal– providing local
online advertising for professional service firms. Did you know you
can have a personalized high-converting soft-sales campaign that is
completely automatic? That’s right—you can make money on auto
pilot! In this post we’ll show you how to reel the customer in with
semi-personalized message and then upsell them over a period of
time with auto responder messages. Here’s how the system functions.
There are several types of content that can... Read More » »
read more
Tuesday, September 8, 2009 in More from ReadyTalk
ReadyTalk and the AMA have partnered to bring you an exciting new
webcast series on the practical applications of new media. The
webinars will feature speakers who are implementing exciting
strategies involving the new media tools of the 21st century. From
using Twitter at 35,000 ft.; identifying brand influencers beyond
keywords; using FaceBook to market your brand, this series will
cover a lot of ground. Our first event is this Wednesday Sept 9th
entitled "The Influencer ID Advantage in Social... Read More » »
read more
Thursday, August 27, 2009 in More from ReadyTalk
A guest post by Dennis Yu, CEO of BlitzLocal-- providing local
online advertising for professional service firms. If you're a
small business owner like me, you check up on the competition now
and then. Look at the big guys. How many people do they have, how
much do they spend on advertising, how much muscle can they flex
compared to tiny little you? Sometimes it's daunting to be the
small guy-- maybe you have a single office and are competing
against a national chain. They may have 20 people in... Read More »
»
read more
Tuesday, August 18, 2009 in More from ReadyTalk
Brian Carrol has a nice post over at his B2B blog. His first point
to settle upon a universal lead definition with the sales team is a
good one. We went through that process sometime ago and I wanted to
share my thoughts. In our effort to break down a qualified leads
and easily measure them, we came up with two categories for these
leads. We called them actively and passively qualified leads. An
actively qualified lead is defined as an action that a prospect
takes to "raise their hand" and... Read More » »
read more
Thursday, July 16, 2009 in Webinars
This is a guest post by Dennis Yu, CEO of BlitzLocal, a local lead
gen company specializing in driving calls via pay-per-click
advertising. Have you ever heard of Yabbuts? They're invisible
little creatures capable of massive destruction. Here's a few: You:
"I'm so excited about the new prospect that came in today-- we
could make a killing!" Person A: "Yabbut, they're also looking at
our competitors, who are much stronger than we are." You:
"Check out our Facebook and Twitter social media... Read More » »
read more
Connect with Us
Authors
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Guest Author
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Bo Bandy
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Paul Carollo
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Jason Collins
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Dan Cunningham
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Brandon Hess
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James Kenly
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Teresa Lawlor
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Mike McKinnon
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Michelle Nikolayevsky
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Beth Toeniskoetter
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Susan Ulrich
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Kelly Valdes
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Simone Verhulst
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Anita Wehnert