ReadyTalk

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demand generation & marketing operations

Mike Mckinnon, Senior Demand Generation Manager

Mike McKinnon manages ReadyTalk’s demand generation activities and is responsible for the tracking and measurement  of all campaign activity. He is also responsible for revenue...

Using Web Conferencing to Improve Marketing and Boost Sales

By Melanie Turek, Industry Director, Frost & Sullivan Recently I was speaking with Karen Gwynne, Director of Sponsorship at the American Marketing Association, about how the AMA is...

Guest Post: Pay for a Webinar? Why not?

By Melanie Turek, Industry Director, Frost & Sullivan As companies get more comfortable delivering content over the Internet, they are looking for ways to actually make money in...

ReadyTalk's new partner program

ReadyTalk is always showing our customers new ways to use our web conferencing services. Whether you are trying out teleworking, collaborating with colleagues worldwide, or hosting...

Using webinars to generate revenue

As web conferencing technology becomes more sophisticated and companies become more adept at delivering high value content, a new trend has emerged in hosted webinars. Companies...

Series on Webinar Use Cases Continues

We had our first use case webinar on Online Training in February. In case you missed it you can access the recording online. The speakers did a great job outlining how they made...

In Celebration of Telework Week

In the spirit of Telework week, each person in our department was able to work from home for a day. My day was Wednesday - a good day by any stretch. It is nice working for a...

Customer Training Drives Satisfaction, Loyalty and Success

By Melanie Turek, Industry Director, Frost & Sullivan     “An educated consumer is our best customer.”   That’s the tag line from a series of TV ads that ran on the local...

ReadyTalk Targets Government Agencies with Conferencing that’s Easy to Use and Now Easier to Buy

Post by John Andrews, director of government business development for ReadyTalk The Small Business Administration (SBA) has used ReadyTalk’s easy to use conferencing solutions to...

Effective Online Training: Tips from the Experts

Online training, both internal and external, has exploded over the last several years as web conferencing services become more adept at handling the needs of online trainers....

Corporate Training: Now, More than Ever

Corporate Training: Now, More than Ever By Melanie Turek, Industry Director, Frost & Sullivan When I ask C-level executives about their biggest concerns when it comes to deploying...

3 Webinars + 3 Use Cases = Lots of Value

During the next three months, we will be featuring a series of webinars to showcase three use cases for webinars – demand generation, online training and ecommerce. Webinars are...

Customer Spotlight: American Marketing Association

ReadyTalk is the conferencing provider for the American Marketing Association. For the past three years, the AMA runs their weekly webcast series using ReadyTalk’s webinar...

Measuring Marketing Qualified Leads

This post is the third and final post in a series on Creating a Service Level Agreement between Marketing and Sales. Previously in this series, I discussed the creation of an SLA...

Customer Care Spotlight: Toby

We talk a lot about the importance of customer service here at ReadyTalk. Today's post is part of a series highlighting members of the customer care team and giving you a chance to...

Customer Care Spotlight: Julie

We talk a lot about the importance of customer service here at ReadyTalk. Today's post is part of a series highlighting members of the customer care team and giving you a chance to...

Mapping the Level of Effort for a Service Level Agreement

This post is the second in a three part series on Creating a Service Level Agreement between Marketing and Sales. In the last post, I talked about needing to determine the criteria...

Customer Care Spotlight: Kevin

Today's post is part of an ongoing series that spotlights the team that delivers ReadyTalk's amazing customer service. Name: Kevin (aka KB)Title: Director of Customer CareTime at...

Customer Care Spotlight: Keith

We talk a lot about the importance of customer service here at ReadyTalk. We wanted to spotlight the team that delivers that amazing customer service. For the next few weeks, we'll...

Creating a Service Level Agreement between Marketing Sales

Does your marketing department have a service-level agreement (SLA) with the sales department? Does marketing know the type of leads the sales team wants delivered? We are...

Training with Web and Audio Conferencing

Remember the old days of training? It seems like a lifetime ago when my role as a training manager was to "get butts in chairs", as my boss would tell me. It was that simple. Fill...