ReadyTalk

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demand generation & marketing operations

Mike Mckinnon, Senior Demand Generation Manager

Mike McKinnon manages ReadyTalk’s demand generation activities and is responsible for the tracking and measurement  of all campaign activity. He is also responsible for revenue...

Mapping the Level of Effort for a Service Level Agreement

This post is the second in a three part series on Creating a Service Level Agreement between Marketing and Sales. In the last post, I talked about needing to determine the criteria...

Customer Care Spotlight: Kevin

Today's post is part of an ongoing series that spotlights the team that delivers ReadyTalk's amazing customer service. Name: Kevin (aka KB)Title: Director of Customer CareTime at...

Customer Care Spotlight: Keith

We talk a lot about the importance of customer service here at ReadyTalk. We wanted to spotlight the team that delivers that amazing customer service. For the next few weeks, we'll...

Creating a Service Level Agreement between Marketing Sales

Does your marketing department have a service-level agreement (SLA) with the sales department? Does marketing know the type of leads the sales team wants delivered? We are...

Training with Web and Audio Conferencing

Remember the old days of training? It seems like a lifetime ago when my role as a training manager was to "get butts in chairs", as my boss would tell me. It was that simple. Fill...

Is Your Company Using Web Conferencing?

After talking with a colleague who is considering purchasing a web conferencing service for their small 20 person company, I realized that he had no idea of the capabilities of a...

My Trip To Nepal (part 5)

As I sit here and reflect about this experience 2 weeks later a few key things come to mind. The first one is “just do it”. Say it out loud, make that reservation, buy that ticket,...

My Trip to Nepal (part 4)

It finally came time to summit. I was lucky and got the typical altitude-related health problems out of the way early—others on my team weren’t so lucky. With 4 of the 5 of us...

My Trip to Nepal (part 3)

After six months of preparation, the time finally came to leave. After many well wishes and sad goodbyes to my family (oh, my wife is now 6 months pregnant with boy #2), I’m set...

My Trip to Nepal (part 2)

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My Trip to Nepal (part 1)

Do you have something that you’ve dreamed about most of your life? This journey began when my Mom came across the list of the “10 Things I want to do when I’m older” that I made...

Extend Your Web Conferences with the ReadyTalk Media Player

Web conferencing services have expanded their uses beyond simple collaboration. Many organizations are spending a great deal of money on conducting educational webinars, training...

Conference Center 4

We released Conference Center 4 today which provides some very nice enhancements to our already fully featured conference management interface. For those new to ReadyTalk or not...

How to get customers and make money on autopilot!

A guest post by Dennis Yu, CEO of BlitzLocal– providing local online advertising for professional service firms. Did you know you can have a personalized high-converting soft-sales...

Paving the Way for New Media

ReadyTalk and the AMA have partnered to bring you an exciting new webcast series on the practical applications of new media. The webinars will feature speakers who are implementing...

The Fast and the Dead: Your Advantage as a Small Business

A guest post by Dennis Yu, CEO of BlitzLocal-- providing local online advertising for professional service firms. If you're a small business owner like me, you check up on the...

Universal Lead Definition

Brian Carrol has a nice post over at his B2B blog. His first point to settle upon a universal lead definition with the sales team is a good one. We went through that process...

The Dangerous Yabbuts

This is a guest post by Dennis Yu, CEO of BlitzLocal, a local lead gen company specializing in driving calls via pay-per-click advertising. Have you ever heard of Yabbuts? They're...

Social Media Marketing: A Useful Investment, or a Supreme Waste of Time?

Throughout recent years, the use of social media has skyrocketed (see: http://socialmediaatwork.com/social-media-statistics/). People everywhere are using twitter, facebook,...

Web Conferencing: Environmental Savior

In my last post I explored the slightly (or highly) unpleasant inconveniences of saving the environment. We can all envision ourselves as the heroic saviors of our mother nature by...