ReadyTalk

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demand generation & marketing operations

Mike Mckinnon, Senior Demand Generation Manager

Mike McKinnon manages ReadyTalk’s demand generation activities and is responsible for the tracking and measurement  of all campaign activity. He is also responsible for revenue...

Conference Center 4

We released Conference Center 4 today which provides some very nice enhancements to our already fully featured conference management interface. For those new to ReadyTalk or not...

How to get customers and make money on autopilot!

A guest post by Dennis Yu, CEO of BlitzLocal– providing local online advertising for professional service firms. Did you know you can have a personalized high-converting soft-sales...

Paving the Way for New Media

ReadyTalk and the AMA have partnered to bring you an exciting new webcast series on the practical applications of new media. The webinars will feature speakers who are implementing...

The Fast and the Dead: Your Advantage as a Small Business

A guest post by Dennis Yu, CEO of BlitzLocal-- providing local online advertising for professional service firms. If you're a small business owner like me, you check up on the...

Universal Lead Definition

Brian Carrol has a nice post over at his B2B blog. His first point to settle upon a universal lead definition with the sales team is a good one. We went through that process...

The Dangerous Yabbuts

This is a guest post by Dennis Yu, CEO of BlitzLocal, a local lead gen company specializing in driving calls via pay-per-click advertising. Have you ever heard of Yabbuts? They're...

Social Media Marketing: A Useful Investment, or a Supreme Waste of Time?

Throughout recent years, the use of social media has skyrocketed (see: http://socialmediaatwork.com/social-media-statistics/). People everywhere are using twitter, facebook,...

Web Conferencing: Environmental Savior

In my last post I explored the slightly (or highly) unpleasant inconveniences of saving the environment. We can all envision ourselves as the heroic saviors of our mother nature by...

The Sacrifice of Going Green

What does “going green” mean? Does it mean saving all of your money for months on end to go out and buy solar panels, an electric car, or “off the grid” kitchen appliances (when...

Webinars Increasing in Popularity

At ReadyTalk, a growing portion of our business is what we call our Event Services. Our event services department is responsible for the scheduling, managing and execution of our...

Lead Scoring

I am currently working on lead scoring here at ReadyTalk. The first step for me was to sit down with the sales team and decide on what constitutes a qualified lead. This in terms...

More “Ps” in Podcasting: Publishing, Promoting, and Perfecting

To tell you the truth, I'm getting pretty full of these podcasting "Ps." Luckily, there are only a couple left, so I'll finish them up so I can move on to something else like - oh,...

The 5th “P” in Podcasting: Producing

My podcasting "Ps" are pretty much frozen by now, but I'll reheat them and serve up another helping. The last "P" I talked about was "Planning." Once you've done that, you're ready...

The 4th “P” in Podcasting: Planning

So far, my blogs on podcasting have served up 3 "Ps" talking about the "Popularity" of podcasting, the "Pros" of including podcasting in your communication strategy, and the...

Economy and Web and Audio Conferencing

No doubt the current economy is forcing some companies to rethink their travel policies. To make matters worse the cost of travel is increasing faster than inflation. According to...

Unified Communications

Unified Communications (UC) has been a buzz word floating around the telecommunications industry for some time now. However, very few people understand what UC is or what it can do...

The 3rd “P” in Podcasting: Possibilities

In previous blogs, I've been discussing the "Ps" in podcasting. The first "P" was the "Popularity" of podcasting, The second "P" was the "Pros" for companies to podcast. The third...

Surrounded by the DNC

ReadyTalk is located just a quarter mile from the Democratic National Convention (DNC) which has been an interesting experience. From a marketing point-of-view, it has supplied...

Competitive Intelligence

When I was informed that my primary task at ReadyTalk would be garnering competitive intelligence (CI) for the web conferencing industry, I was intrigued by the idea but did not...

Generating Marketing Campaign Ideas

At ReadyTalk, we are constantly thinking about new and creative campaigns we can run that will help our customers get more out of their web and audio conferencing or get non-users...