ReadyTalk

Meet with Confidence

Podcasting with ReadyTalk I: Content Creation

Posted by Mike McKinnon on
Share this Post:

The purpose of this three part series is to show you how ReadyTalk can help you simplify your podcasting endeavors and to give you helpful tips In this first part, I will show you how easy it is to create a podcast using ReadyTalk. In the second part, I will give you some tips on how to distribute your podcast. And, in the third part, I will show you how to promote your podcast. This series is not about the "what" of podcasting. If you are interested in learning more about podcasting and what it can do for you and your business, please read one of our excellent white papers on the subject.

First, and foremost, you must decide upon the contents of your podcast. What is the purpose? Who is the audience? Content decisions are the hardest part about putting together a podcast series. Unfortunately, it is the only part of the process that ReadyTalk can not help you with. The good news is that once your content has been finalized, ReadyTalk allows you to turn your audio recordings into podcasts with a single mouse click. Here is how:


  1. Record your audio conference using the ReadyTalk service. You can do this by pressing *2 followed by 1 on your telephone keypad. Try to ensure that the voice quality is as best as possible (acoustics, handset, background noise) If you are presenting to people, muting their lines helps eliminate any stray noise. Conference Center Left Side Menu Bar


  2. Once the conference has been recorded, you will need to set up your feed. This is the URL people will use to subsribe your podcast. To set up your feed, log into the Conference Center using the same access code and passcode on which the recording was done and choose Podcast Feed Settings from the left hand menu bar.


  3. The Podcast Feed Settings will allow you to access the feed set-up screen. This screen will allow you, among other things, to title your podcast, give it a description and set up keywords for searching.
  4.  

    Let's take a look at the Podcast Feed Settings screen and go over its functionality.

    Podcast Feed Settings

     

    Most of the fields are self explanatory: title, subtitle, description, Author, owner, owner email, copyright (if applicable) and your website. The important fields are the categories and keywords. Let's take a closer look at each of these.


    • Categories: You may choose up to 3 categories and their corresponding sub-categories for your podcast feed. The categories will allow podcast aggregators to easily recognize and categorize your podcast.


    • Keywords: You are allowed to assign 11 keywords to your podcast. The keywords you assign will allow users to find your podcast by searching these terms. You may want to use some broader terms as well as some specific terms to help drive traffic to your podcast.

     

    Now that you have set up your feed and given it all the necessary information so it can be categorized easily, you are ready to add content to it and publish it. manage-recordings.jpg ReadyTalk makes publishing your feed a snap. Simply check the box at the top of the Podcast Feed Settings that reads Publish Podcast. You may then take the feed URL and place it on your website so your audience can subscribe to it. You may also submit the feed URL to podcast aggregators like iTunes. Part II of the series will go over distribution in more detail.

    To add content to your feed, click on the Manage Recordings link from the left hand menu bar. You will be taken to a listing of all the recordings done on your account. On the right hand side, there is a column titled Podcast. For each recording you wish to add to your feed, simply check the corresponding Podcast box.

    recordings.jpg

    You will also want to set up the individual settings of that particular feed, you can do this by clicking on the Edit link next to the check box. This will allow you to title your podcast, give it a description and assign keywords. Remember to give it a meaningful title, as this is the title users will see in their aggregator and in searches. You can

    This concludes the first part of the ReadyTalk podcasting series. Stay tuned for the next two parts.


    [tags] podcasting, ReadyTalk, web conferencing, podcast, iTunes [/tags]


Comments for Podcasting with ReadyTalk I: Content Creation

blog comments powered by Disqus

Recent Posts

6 Perspectives On Realistic Goals For New Advocate Marketing Programs (Guest Post)

6 Perspectives On Realistic Goals For New Advocate Marketing Programs If you’re anything like me, you have to set explicit goals for yourself before you can get anything really...

Find the Paths Your Customers Follow (Guest Post)

Find the Paths Your Customers Follow SHINY OBJECTS ARE DISTRACTING ReadyTalk recently invited me to provide a webinar on delivering content for demand generation and customer...

New from ReadyTalk - iPhone App Web Participant

Joining web meetings from your iPhone has never been easier.  Whether you are in the office or on the road, you can now participate in both the audio and web portions of the...

New Collaboration Features Available From ReadyTalk

New Collaboration Features Available From ReadyTalk Collaborating just got easier! Starting today, you can choose to present from multiple monitors, pause your screen share and...

Less Work, Better Results: Use Marketing Automation to Your Advantage

Using Marketing Automation to Your Advantage    After broadcasting a webinar and recording it, promoting it and encouraging people to watch the recording becomes the next steps for...

The Power of Webinar Tactics for Lead Qualification

The Power of Webinar Tactics for Lead Qualification  Webinars allow you to not only generate leads, but are also an excellent way to generate lead qualification. By utilizing...

If You Don't Try Designing a Live Webinar for On-Demand Use, You'll Hate Yourself Later

Designing a Live Webinar for On-Demand Use   In recent years webinars have grown in popularity for marketers in the B2B world with about 62 percent of all B2B marketers currently...

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success.

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success. Remember that time when your boss asked you about the success of your webinar program? If you stuttered,...

If You Struggle With Evergreen Topics, Read This

Finding Evergreen Topics Many marketers are generating leads through webinars with the lowest possible cost effort by recording your webinar and redistributing it. On average, a...