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Podcasting with ReadyTalk III: Promotion

Posted by Mike McKinnon on
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This is the third and final installment of the ReadyTalk podcasting series. In the first part, I showed you how easy it is to create a podcast in ReadyTalk. In the second part, I gave you tips on how to effectively distribute your podcast. In this final installment, I am going to talk about how to promote your podcast.

Promoting a podcast is not unlike other promotional activities you may already undertake. Since you have already made the content decision, you should have a pretty good idea of your audience. Promotions is simply about getting the attention of your target audience and influencing their decision to listen to your podcast. There are a myriad of ways in which you may promote your podcast. Below I have listed just some of the ways you may choose to promote your podcast.

 


  • Create community: Creating a community around the subject matter of your podcast is one of the most effective ways to promote your content. It is also one of the most difficult and time consuming. Allow a space on your website for feedback, encourage others to share their stories and suggestions on an open forum, blog about your podcast and most of all encourage conversation between your audience members and you. Community will build Word of Mouth and create buzz.

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  • Create a Logo: Create a logo and make sure that logo has prominent placement on your website so visitors can quickly see you offer a podcast series. Make sure this logo is consistently represented with all of the podcast directories as some allow you to attach a logo to your podcast. Also, make sure the feed URL is readily visible. There are many ways you can do this - the most common is the orange RSS symbol.


  • Forums & Blogs: Forums and blogs that deal with similar content as your podcast are a great way to spread the word. Word of warning, these are communities that are built on trust, people do not take kind to spammers and sellers. Find an appropriate place to enter the conversation with something of value to say before spamming links to your podcast. After trust has been built, you can subtly promote your podcast.

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  • Directories: The second part in this series deals with directories in more detail. But, if you are going to promote your podcast, you better make sure it is available in podcast directories as well.

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  • Press Release: A press release is a great way to get the word out about your podcast. You can either use a traditional press release source such as PRNewswire or an online distribution source such as PRWebDirect. With the online source, you can optimize your press release for online distribution which is useful.

 

Those are just 5 ways in which you can promote your podcast. The avenues of promotion are limitless. Think of who your audience is and where they gather and make a plan to get their attention.

I would love to hear about ways that you promote your podcast. What have you found successful?


[tags]podcast, promotion, PRNewswire, PRWEBDirect [/tags]


Name: ReadyTalk Blog » Blog Archive » Podcas
Time: Thursday, June 28, 2007

[...] service like Switchpod. Finally, don’t forget to read my blog posts on distribution and promotion, if you have not already. They will give you some great tips on how to get your podcast out to your [...]

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