ReadyTalk

Meet with Confidence

ReadyTalk Releases Event Manager

Posted by Mike McKinnon on
Share this Post:

Event management is a fairly common feature among web conferencing products. It encompasses functionality to let users set up events in advance, collect registrations, send login instructions and reminder emails and track attendance. This is in contrast to an ad hoc meeting which require no registration or advance notice.

Given that lots of vendors offer event management, is there anything that differentiates one product from another? At ReadyTalk, we were faced with that dilemma when designing our own event manager. From our research, we found out two things that would help us differentiate our product.

First, we found that quite a few companies required customers to use a different, higher priced product version or purchase a separate module if they wanted to make use of event management. We decided to make event management a core component of the basic web conferencing software. All customers have access to it and they can choose to use it for a structured meeting, or ignore it for an ad-hoc meeting as they wish.

Second, we saw in most product the lack of support for tracking promotional campaigns. For example, you might want to have banner ads on different websites, newsletter sponsorships and email blasts to various lists and you want to see which ones perform best so you can adjust your marketing spends in the future. The problem is that event management systems create a single registration page, with no ability to differentiate where people come from.

We decided to include a feature that lets marketers specify named campaigns or promotional channels and generate a unique registration URL for each one. You only have to manage the registration information and layout of your page once, but the system automatically clones it as many times as needed to give you individually traceable destination pages for use in each advertising location. The information feeds down to reports on registration and attendance, letting you track performance throughout your event’s lifecycle.

If you run marketing events, training sessions, customer updates, or other meetings that require registration and reporting, you should consider the costs and the features of your vendor’s event management implementation. If you want to see how we do it, you can always visit www.readytalk.com/events.

[tags] web events, events, web conferencing, webinars, web seminars [/tags]


Name: Kasey
Time: Wednesday, September 16, 2009

Of course, what a great site and informative posts, I will add your site to my blogroll

Comments for ReadyTalk Releases Event Manager

blog comments powered by Disqus

Recent Posts

ReadyTalkers Take to the Park

ReadyTalkers Take to the Park Today’s post is provided by Samantha Mizzi a quality assurance engineer at ReadyTalk. Samantha is an active member of ReadyTalk’s Charitable...

5 Awesome Reasons to Attend Dreamforce '14

Dreamforce '14 is quickly approaching! Are you planning on attending? If you are still unsure and need just a little push to commit, check out these 5 awesome reasons to attend.  ...

Sales & Marketing 101: What We Don't Learn in College

Sales & Marketing 101: What We Don't Learn in College Today's post is from Brittany Jones. Brittany was recently hired as a marketing coordinator after being a ReadyTalk intern for...

Giving to the Greater Community

One thing that I appreciate about ReadyTalk is our sincere wish to make a positive difference in our community.  This certainly applies to relationships with other businesses and...

A Customers Perspective: Using ReadyTalk for Tech Training

A Customers Perspective: Using ReadyTalk for Tech Training Today's post is provided by Kelsey Harms, a computer specialist with the Illinois Education Association. IEA is a...

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk Those who know me well know that I read a lot of business books. Besides Jim Collins, the books and...

New from ReadyTalk: Pause Desktop/Application Sharing

Keep Presentations Professional with Pause Have you ever wanted to pause screen sharing in a meeting to do things on your system without showing potentially confidential...

New Functionality for ReadyTalk for Salesforce Users

The ReadyTalk team continues to add new features to our Salesforce application to create additional efficiencies for our customers when using the two applications in their...

ReadyTalk in the Community: Mountain Range High School MESA / FTC Robotics Team

In 2013, ReadyTalk’s Charitable Contributions Committee started a great relationships with the Mountain Range High School MESA / FTC Robotics Team. ReadyTalk employee Samantha...