ReadyTalk

Meet with Confidence

ReadyTalk Releases Event Manager

Posted by Mike McKinnon on
Share this Post:

Event management is a fairly common feature among web conferencing products. It encompasses functionality to let users set up events in advance, collect registrations, send login instructions and reminder emails and track attendance. This is in contrast to an ad hoc meeting which require no registration or advance notice.

Given that lots of vendors offer event management, is there anything that differentiates one product from another? At ReadyTalk, we were faced with that dilemma when designing our own event manager. From our research, we found out two things that would help us differentiate our product.

First, we found that quite a few companies required customers to use a different, higher priced product version or purchase a separate module if they wanted to make use of event management. We decided to make event management a core component of the basic web conferencing software. All customers have access to it and they can choose to use it for a structured meeting, or ignore it for an ad-hoc meeting as they wish.

Second, we saw in most product the lack of support for tracking promotional campaigns. For example, you might want to have banner ads on different websites, newsletter sponsorships and email blasts to various lists and you want to see which ones perform best so you can adjust your marketing spends in the future. The problem is that event management systems create a single registration page, with no ability to differentiate where people come from.

We decided to include a feature that lets marketers specify named campaigns or promotional channels and generate a unique registration URL for each one. You only have to manage the registration information and layout of your page once, but the system automatically clones it as many times as needed to give you individually traceable destination pages for use in each advertising location. The information feeds down to reports on registration and attendance, letting you track performance throughout your event’s lifecycle.

If you run marketing events, training sessions, customer updates, or other meetings that require registration and reporting, you should consider the costs and the features of your vendor’s event management implementation. If you want to see how we do it, you can always visit www.readytalk.com/events.

[tags] web events, events, web conferencing, webinars, web seminars [/tags]


Name: Kasey
Time: Wednesday, September 16, 2009

Of course, what a great site and informative posts, I will add your site to my blogroll

Comments for ReadyTalk Releases Event Manager

blog comments powered by Disqus

Recent Posts

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...

ReadyTalk Makes Outside Magazine's 2014 list for "Best Places to Work"

The 2014 Outside Magazine “Best Places to Work” winners have been released, and ReadyTalk is happy to announce that we have made this year's list. For the past seven years, Outside...

6 Perspectives On Realistic Goals For New Advocate Marketing Programs (Guest Post)

6 Perspectives On Realistic Goals For New Advocate Marketing Programs If you’re anything like me, you have to set explicit goals for yourself before you can get anything really...