Event management is a fairly common feature among web conferencing products. It encompasses functionality to let users set up events in advance, collect registrations, send login instructions and reminder emails and track attendance. This is in contrast to an ad hoc meeting which require no registration or advance notice.
Given that lots of vendors offer event management, is there anything that differentiates one product from another? At ReadyTalk, we were faced with that dilemma when designing our own event manager. From our research, we found out two things that would help us differentiate our product.
First, we found that quite a few companies required customers to use a different, higher priced product version or purchase a separate module if they wanted to make use of event management. We decided to make event management a core component of the basic web conferencing software. All customers have access to it and they can choose to use it for a structured meeting, or ignore it for an ad-hoc meeting as they wish.
Second, we saw in most product the lack of support for tracking promotional campaigns. For example, you might want to have banner ads on different websites, newsletter sponsorships and email blasts to various lists and you want to see which ones perform best so you can adjust your marketing spends in the future. The problem is that event management systems create a single registration page, with no ability to differentiate where people come from.
We decided to include a feature that lets marketers specify named campaigns or promotional channels and generate a unique registration URL for each one. You only have to manage the registration information and layout of your page once, but the system automatically clones it as many times as needed to give you individually traceable destination pages for use in each advertising location. The information feeds down to reports on registration and attendance, letting you track performance throughout your event’s lifecycle.
If you run marketing events, training sessions, customer updates, or other meetings that require registration and reporting, you should consider the costs and the features of your vendor’s event management implementation. If you want to see how we do it, you can always visit www.readytalk.com/events.
[tags] web events, events, web conferencing, webinars, web seminars [/tags]