ReadyTalk

Meet with Confidence

Sales Enablement Tools: Eloqua's Prospect Profiler

Posted by Mike McKinnon on
Share this Post:

This year at ReadyTalk, marketing has seen a significant push to help our Account Executives get the right information at the right time before they make their sales calls. One of the tools that helps them do this is Eloqua's Prospect Profiler.

Eloqua gathers a massive amount of behavoiral information about your prospects. However, many times this information is the domain of the marketer since sales reps do not usually have access to Eloqua. Sales reps usually live in your orgnaizations CRM - in our case Salesforce.

Prospect profiler allows the rep to see a prospects activity within salesforce.com on their respective lead/contact record. Things like, pages v iewed, emails opened, links clicked, search queries used, forms filled etc. A rep can see all of these things before they make a call. As aresult, their phone call can be targeted, relevant and factual.

Prospect profiler also gives the rep the ability to see the email marketing sent out or the landing page the prospect visited. Gone are the days of sales asking marketing to forward over the most recent marketing email.

Because of prospect profiler, reps are more likely to call our lead score MQLs because now they can see what activities were aggregated for a particular lead score. They can also tell whether a prospect has opened an email or not before they call. No more of the dreaded " Did you receive my email?" questions.

Prospect profiler is just one tool of many we give our sales team to help them sell better. Are you using it or have you found another tool that works wells for your sales team?


Comments for Sales Enablement Tools: Eloqua's Prospect Profiler

blog comments powered by Disqus

Recent Posts

How to Write the Break Up Letter

I recently shared 15 Ways You Know It's Time to Break Up (with your conferencing provider) because not every relationship is meant to last forever.   Once you have decided it is in...

What We Learned: 3 Webinar Features You Should be Using Today

What We Learned:  3 Webinar Features You Should be Using Today Yesterday, we hosted a great webinar on some new ReadyTalk features: 3 Webinar Features You Should be Using Today. We...

3 Webinar Features You Should be Using to Get More Value from Your Webinars

3 Webinar Features You Should be Using to Get More Value from Your Webinars “Am I getting ROI on my webinars? How can I make it be better?” These questions are often in the back of...

Online Meetings Like a Boss!

Online Meetings Like a Boss! Just because a meeting is happening online, isn't an excuse for it to be a waste of time. Want to host better online meetings? Check out these 8 tips...

4 Ways to Join a ReadyTalk Meeting Faster

4 Ways to Join a ReadyTalk Meeting Faster ReadyTalk offers more ways than ever to meet online faster, right from where you are working. Join a webinar on the go from your mobile,...

ReadyTalk for Salesforce1 Now Available

Schedule Meetings From Your Phone! With ReadyTalk for Salesforce1, you can schedule meetings right from your phone. And all the important details of your customer meeting or...

7 Ways to Do Security

7 Ways to Do Security If security is a priority for your organization, you will want to ensure that your audio and web conferencing services and recordings are not being accessed...

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...