ReadyTalk

Meet with Confidence

Sales Enablement Tools: Eloqua's Prospect Profiler

Posted by Mike McKinnon on
Share this Post:

This year at ReadyTalk, marketing has seen a significant push to help our Account Executives get the right information at the right time before they make their sales calls. One of the tools that helps them do this is Eloqua's Prospect Profiler.

Eloqua gathers a massive amount of behavoiral information about your prospects. However, many times this information is the domain of the marketer since sales reps do not usually have access to Eloqua. Sales reps usually live in your orgnaizations CRM - in our case Salesforce.

Prospect profiler allows the rep to see a prospects activity within salesforce.com on their respective lead/contact record. Things like, pages v iewed, emails opened, links clicked, search queries used, forms filled etc. A rep can see all of these things before they make a call. As aresult, their phone call can be targeted, relevant and factual.

Prospect profiler also gives the rep the ability to see the email marketing sent out or the landing page the prospect visited. Gone are the days of sales asking marketing to forward over the most recent marketing email.

Because of prospect profiler, reps are more likely to call our lead score MQLs because now they can see what activities were aggregated for a particular lead score. They can also tell whether a prospect has opened an email or not before they call. No more of the dreaded " Did you receive my email?" questions.

Prospect profiler is just one tool of many we give our sales team to help them sell better. Are you using it or have you found another tool that works wells for your sales team?


Comments for Sales Enablement Tools: Eloqua's Prospect Profiler

blog comments powered by Disqus

Recent Posts

Does your tech company have what it takes to compete in the Colfax Relay?

Does your tech company have what it takes to compete in the Colfax Relay? Living a healthy lifestyle is an important part of the ReadyTalk culture. When we hire, we look for...

Mobile Optimization Explained

How to Better Market to a Mobile Audience Yesterday, we had the pleasure of sponsoring an AMA Webinar, “Conversion Optimization in a Multi-Device World.” Led by Chris Goward, CEO...

Try out ReadyTalk Video Lab for Your Next Meeting!

Ready to try something new? Check out ReadyTalk Video Lab, an experiential video conferencing and VoIP solution that's ideal for small, interactive meetings. We are asking...

Want One-Click Meetings?

Want One-Click Meetings?   Phone number. Access Code. #. Press *2. Pin number. #. Listen to recording of options. Meeting begins. The traditional method of starting a conference...

Love Your Mobile Phone? So do we.

Love Your Mobile Phone? So do we. You probably spend more time with your mobile phone than you do with your significant other. After all, it’s with you at work, your commute and at...

Stop. Collaborate and Listen.

Stop. Collaborate and Listen. ReadyTalk plays an important role for teams who want to collaborate during meetings. Unlike webinars with only one or two presenters, collaborative...

Meetings! Meetings! And More Meetings! How Much are They Really Costing You?

Are you running from meeting to meeting? Are there clear agendas, action items and decisions being made in all these meetings?  Do you even know why you were requested to attend?...

Technology Tools for Remote Workers

Technology Tools for Remote Workers Telecommuting, remote work and flex schedules are rising in popularity. On a recent webinar, Out of the Office: Tips and Best Practices for...

Improving Your Remote Work Experience

Improving Your Remote Work Experience Being a remote employee can be both rewarding and challenging. You’re often reliant on in-office colleagues to communicate important details,...