ReadyTalk

Meet with Confidence

Stage III: Web Conference Registration

Posted by Mike McKinnon on
Share this Post:

istock_000003327006xsmall.jpg Today, as part of the third installment of successful web conferences, I wanted to talk about the registration process for your participants. A registration page must be made as soon as your event strategy is in place. There are three purposes to a registration page:

 


  • Secure contact information

  • Discover source of lead

  • Obtain qualifying information

 


Keep these three purposes in mind when you are designing your registration page. Also, realize that the average conversion rate for a visitor who views the registration page is 50%. Therefore, it is important to lower the barriers to registration - don't try to gather too much information or you risk losing them.

Now that you understand the purpose of a registration page, the table below lists some of the elements you will have to consider when creating one.

 

tableresize.jpg

 

Once people register for your web conference, only 67% of them will show up! In order to combat this trend, it is important keep registrants interested in attending by keeping them informed as your event draws closer. To maximize attendance, consider doing the following four things:

 

 

 


  • Confirmation E-mail: Send an immediate "thank you for registering email" with a request to mark it on their calendar.

  • One week reminder: Email a reminder and instructions for testing their system one week before the event.

  • One day reminder: Email conference access information; also, if possible, a phone call is appropriate here as well.
  • Day of reminder:Send the access information again and place a phone call if you had not done so before.


*Send a minimum of three reminder emails to help ensure strong attendance*

 

Remember to include contact phone number and email for technical questions in your email. Also, do not use any capital letters or words such as "free" that might be caught in a spam filter.

As you can see, there is quite a bit of thought that goes into the registration process. As this is the process that dictates attendance to your web conference, it is worth your time to carefully plan each element as outlined in the table above.

[tags]registration, web conference, web seminar, web event [/tags]


Name: Федор Малкин
Time: Monday, July 13, 2009

Оформление зачет :) Сами рисовали или тема?

Comments for Stage III: Web Conference Registration

blog comments powered by Disqus

Recent Posts

Does your tech company have what it takes to compete in the Colfax Relay?

Does your tech company have what it takes to compete in the Colfax Relay? Living a healthy lifestyle is an important part of the ReadyTalk culture. When we hire, we look for...

Mobile Optimization Explained

How to Better Market to a Mobile Audience Yesterday, we had the pleasure of sponsoring an AMA Webinar, “Conversion Optimization in a Multi-Device World.” Led by Chris Goward, CEO...

Try out ReadyTalk Video Lab for Your Next Meeting!

Ready to try something new? Check out ReadyTalk Video Lab, an experiential video conferencing and VoIP solution that's ideal for small, interactive meetings. We are asking...

Want One-Click Meetings?

Want One-Click Meetings?   Phone number. Access Code. #. Press *2. Pin number. #. Listen to recording of options. Meeting begins. The traditional method of starting a conference...

Love Your Mobile Phone? So do we.

Love Your Mobile Phone? So do we. You probably spend more time with your mobile phone than you do with your significant other. After all, it’s with you at work, your commute and at...

Stop. Collaborate and Listen.

Stop. Collaborate and Listen. ReadyTalk plays an important role for teams who want to collaborate during meetings. Unlike webinars with only one or two presenters, collaborative...

Meetings! Meetings! And More Meetings! How Much are They Really Costing You?

Are you running from meeting to meeting? Are there clear agendas, action items and decisions being made in all these meetings?  Do you even know why you were requested to attend?...

Technology Tools for Remote Workers

Technology Tools for Remote Workers Telecommuting, remote work and flex schedules are rising in popularity. On a recent webinar, Out of the Office: Tips and Best Practices for...

Improving Your Remote Work Experience

Improving Your Remote Work Experience Being a remote employee can be both rewarding and challenging. You’re often reliant on in-office colleagues to communicate important details,...