ReadyTalk

Meet with Confidence

Stage IV: Speakers

Posted by Mike McKinnon on
Share this Post:

istock_000002126461xsmall.jpg The fourth installment of conducting successful web conferences is about working with your speaker. Finding a great speaker and working with them to organize the presentation can be the most challenging aspect of planning a web seminar. After you have confirmed that the speaker will be available for your web seminar, the checklist below will help ensure that you stay on target.


  • Kick off Call: All speakers must attend this initial call which you will use to review the event and determine who will be presenting what if there is more than one speaker. In the kick-off call, make sure you cover:



    • Schedules and Deadlines: This includes presentations, rehearsals, technology training and pre-event call.

    • Promotional items: Pictures, bios, titles and logos.
    • Technology: What technology you will be using and the features that the speakers can use.

    • Presentation guidelines: Tips on keeping the presentation concise and exciting.



  • Technology Training: Your vendor should thoroughly train speakers who are unfamiliar with the technology you plan to use.

  • Presentations: Drafts should be turned in one week before the event, with final slides and supporting materials completed no later than two days before the event. Also, make sure to submit the presentation to technology vendor as well.
  • Rehearsal: Conduct a dry run one week before the live event so you will have time to make the necessary changes.
  • Touch-base Call: This is held two hours before the actual event. This is an important call to get everyone on the same page and make sure everyone is ready and calm.
  • Live Event: Dial in 30 minutes before the event to touch base with the operator. Your speakers and support staff should dial in 15 minutes before the event.
  • Debrief: Ask the operator to put you and the speakers into a sub-conference after the event is over so you can debrief while the event is still fresh in your mind.




Finally, here are some general tips for working with speakers:

  • Get all of their contact information because you never know when you will need to contact them.
  • Get to know the speaker's assistants.
  • Find out if anyone is techno-phobic so you can pay them special attention.
  • Get to know the group dynamic such as who is in charge and any areas of sensitivity.

Stay tuned for the final installment of Conducting Successful Web Seminars when I talk aboutyour contingency plans.

[tags]web conferencing, web seminar, speakers [/tags]


Comments for Stage IV: Speakers

blog comments powered by Disqus

Recent Posts

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...

It's All About Velocity (part I)

This is the first post in a 3-part series about funnel velocity. These days’ marketers are really good about measuring a lot of things. Most marketers could tell you their CPA...

Not more content, better content

Not more content, better content A recap of Ann Handley’s Everybody Writes webinar presented on 11/13   ReadyTalk, Marketo, and several other sponsors were fortunate enough to host...

15 ways to know it’s time to break up (with your conferencing provider)

The road to a fulfilling, enduring conferencing partnership is almost always littered with a few attempts that turned out to be bad technology experiences, poor customer support...

Volunteers in Action: ReadyTalk helps out with Clothes to Kids

ReadyTalk recently had a chance to make our third visit to an awesome organization called Clothes to Kids! We brought along 10 volunteers to help kids and parents shop for clothes...

Debunking Webinar Myth #8: People never attend webinars

Debunking Webinar Myth #8: People never attend webinars Again, when it comes to webinars, it’s important that you manage your expectations. While you might have a lot of...

Debunking Webinar Myth #7: Webinar promotion is expensive

Debunking Webinar Myth #7: Webinar promotion is expensive. This is one of those myths that perplexed us the most. We live in a world dominated by the Internet. Marketers can...

Everybody writes – why you should care about content marketing

Everybody writes – why you should care about content marketing At the end of each year, I like to look back and see if the predictions the experts forecasted for the “hottest...