ReadyTalk is located just a quarter mile from the Democratic National Convention (DNC) which has been an interesting experience. From a marketing point-of-view, it has supplied some great web conferencing campaign opportunities. We offered Denver businesses free web conferencing and audio conferencing so they could telecommute while the DNC kept them out of their offices. There were also over 15,000 journalists in town that covered the event. We joked about running through downtown holding a large ReadyTalk Web Conferencing banner to get on television. Our joke was actually another company’s plan.
While out on the 16th Street Mall, I saw some of the following:
- People carrying signs directing and leading crowds to a restaurant
- Companies handing out free t-shirts with political campaigns on the front and their logo on the back
- A donkey and elephant riding around on Segways advertising a news station
These are not the tactics that they taught when I went to marketing school. Word-of-mouth buzz and grassroots campaigning are the latest craze and we saw that out in full force during the DNC. Combine it with technology (blogs, social media sites, email blasts) and you have campaigns that maximize return on investment because of the relatively low cost of these mediums.
It was exciting to see social media tactics on display all over our city this week. It further solidifies the relevancy and efficacy of these tactics.