ReadyTalk

Meet with Confidence

The 2nd “P” in Podcasting: Pros

Posted by Mike McKinnon on
Share this Post:

 

My peas that I planted this summer are really producing right now. That's more than can be said for my contributions to the ReadyTalk blog lately, ever since I came up with the peas in a pod metaphor a few weeks ago to talk about podcasting. In that blog entry, I introduced the first "P" in podcasting - "Popularity" - and argued that both the popularity and potential for podcasting are growing. (Okay - that was 2 "Ps", but who's counting?)

Spurred into action by my garden, I'll continue with the 2nd "P", the "Pros" (advantages) of podcasting:


  • Podcasting is new and interesting, which makes it fun. People get bored with the same ol', same ol' and are naturally attracted to new things. Just ask my 11-year-old son.

  • Podcasting is inexpensive. In fact, it doesn't cost anything to podcast, if you use ReadyTalk. Podcasting features come standard with every ReadyTalk account.

  • Podcasts cut costs associated with other forms of communication, including postage, printing, paper, meeting expenses, and e-mail storage.

  • Podcasts are a convenient, efficient form of communication. Because your audience listens to them when and where they want rather than when and where you want, they're more likely to actually get your message. Even during a morning jog.

  • Podcasts make information personal because you're talking to your audience. This lets you add depth to your message that an e-mail or document can't convey - the ones that actually get read.


Those are some of the pros of podcasting. Perhaps the biggest pro of all is that if you are a ReadyTalk customer, we do it all for you. As for the cons, there's one biggie: If you record your podcasts yourself, you'll have to get used to your own voice, which I think we can all agree sounds really weird (to you, not necessarily to anyone else). Don't worry, though, you'll get used to it.

 

[tags]B2B, Podcasting, Podcasts, Social Media[/tags]


Comments for The 2nd “P” in Podcasting: Pros

blog comments powered by Disqus

Recent Posts

How to Identify and Clean up Bad Data

How to Identify and Clean up Bad Data The implications of bad data are huge, as we discussed in this post. It causes not just direct financial losses to the tune of $600 billion...

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...