In previous blogs, I've been discussing the "Ps" in podcasting. The first "P" was the "Popularity" of podcasting, The second "P" was the "Pros" for companies to podcast. The third "P" of the peas in a pod metaphor I'm hacking to death here is the "Possibilities" for business podcasts. It isn't exactly enough for a meal yet, but hey, I'm getting there.
You can blog about anything or nothing, and many people do. The same is true for podcasting. But if you want people to actually listen to your podcasts, you need to make sure they provide useful information or are entertaining to your audience - preferably both. That's not always possible, of course. Podcasting your earnings reports isn't going get too many yuks from the financial community (at least we hope not), but they'll find them useful.
One way to come up with podcasting ideas is to analyze all the types of communications you use inside your company and with your customers. Some of these may be suitable for podcasting, or even be more effectively delivered as podcasts. This exercise may also generate some completely new ideas for communication that are uniquely suited for podcasting. Here are some possibilities to get you thinking:
- Financial updates such as quarterly earnings reports
- Business news such as company announcements, industry news and trends
- Internal company announcements, newsletters
- Management fireside chats
Sales and Marketing:
- Product news, such as new features and release schedules
- Product promotions and discounts
- Account management status and updates for customers and clients
- Interviews with industry experts
- Research paper summaries
- HR training courses
- HR initiative announcements
- Policies and procedures
- Management tips and best practices
- Employee commentaries
- Product usage tips and best practices
- Problem reports, status and workarounds
- Product training
Another way to come up with business podcasting ideas is to go to iTunes and listen to some business podcasts. And talk to other companies to find out what they're podcasting. You'll have a bowlful of possibilities before you know it.
Are you doing business podcasting? I'd love to hear what you're podcasting and how it's going.
[tags]B2B, Customer Service, Human Resource, Marketing, Podcasting, Podcasts, Public Relations, Sales, Social Media[/tags]