ReadyTalk

Meet with Confidence

The 3rd “P” in Podcasting: Possibilities

Posted by Mike McKinnon on
Share this Post:

In previous blogs, I've been discussing the "Ps" in podcasting. The first "P" was the "Popularity" of podcasting, The second "P" was the "Pros" for companies to podcast. The third "P" of the peas in a pod metaphor I'm hacking to death here is the "Possibilities" for business podcasts. It isn't exactly enough for a meal yet, but hey, I'm getting there.

You can blog about anything or nothing, and many people do. The same is true for podcasting. But if you want people to actually listen to your podcasts, you need to make sure they provide useful information or are entertaining to your audience - preferably both. That's not always possible, of course. Podcasting your earnings reports isn't going get too many yuks from the financial community (at least we hope not), but they'll find them useful.

One way to come up with podcasting ideas is to analyze all the types of communications you use inside your company and with your customers. Some of these may be suitable for podcasting, or even be more effectively delivered as podcasts. This exercise may also generate some completely new ideas for communication that are uniquely suited for podcasting. Here are some possibilities to get you thinking:

Corporate:


  • Financial updates such as quarterly earnings reports

  • Business news such as company announcements, industry news and trends

  • Internal company announcements, newsletters

  • Management fireside chats


Sales and Marketing:

 


  • Product news, such as new features and release schedules

  • Product promotions and discounts

  • Account management status and updates for customers and clients

  • Interviews with industry experts

  • Whitepapers

  • Research paper summaries


Human Resoures:

 

 


  • HR training courses

  • HR initiative announcements

  • Policies and procedures

  • Management tips and best practices

  • Employee commentaries


Customer Support:

 

 


  • Product usage tips and best practices

  • Problem reports, status and workarounds

  • Product training


Another way to come up with business podcasting ideas is to go to iTunes and listen to some business podcasts. And talk to other companies to find out what they're podcasting. You'll have a bowlful of possibilities before you know it.

 

 

Are you doing business podcasting? I'd love to hear what you're podcasting and how it's going.

[tags]B2B, Customer Service, Human Resource, Marketing, Podcasting, Podcasts, Public Relations, Sales, Social Media[/tags]


Comments for The 3rd “P” in Podcasting: Possibilities

blog comments powered by Disqus

Recent Posts

Where to Find a Great Webinar Speaker

Where to Find a Great Webinar Speaker Have you ever needed a webinar speaker but not sure where to look? The great thing about a webinar is that your speakers and experts can be...

ReadyTalkers Take to the Park

ReadyTalkers Take to the Park Today’s post is provided by Samantha Mizzi a quality assurance engineer at ReadyTalk. Samantha is an active member of ReadyTalk’s Charitable...

5 Awesome Reasons to Attend Dreamforce '14

Dreamforce '14 is quickly approaching! Are you planning on attending? If you are still unsure and need just a little push to commit, check out these 5 awesome reasons to attend.  ...

Sales & Marketing 101: What We Don't Learn in College

Sales & Marketing 101: What We Don't Learn in College Today's post is from Brittany Jones. Brittany was recently hired as a marketing coordinator after being a ReadyTalk intern for...

Giving to the Greater Community

One thing that I appreciate about ReadyTalk is our sincere wish to make a positive difference in our community.  This certainly applies to relationships with other businesses and...

A Customers Perspective: Using ReadyTalk for Tech Training

A Customers Perspective: Using ReadyTalk for Tech Training Today's post is provided by Kelsey Harms, a computer specialist with the Illinois Education Association. IEA is a...

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk Those who know me well know that I read a lot of business books. Besides Jim Collins, the books and...

New from ReadyTalk: Pause Desktop/Application Sharing

Keep Presentations Professional with Pause Have you ever wanted to pause screen sharing in a meeting to do things on your system without showing potentially confidential...

New Functionality for ReadyTalk for Salesforce Users

The ReadyTalk team continues to add new features to our Salesforce application to create additional efficiencies for our customers when using the two applications in their...