ReadyTalk

Meet with Confidence

The 4th “P” in Podcasting: Planning

Posted by Mike McKinnon on
Share this Post:

So far, my blogs on podcasting have served up 3 "Ps" talking about the "Popularity" of podcasting, the "Pros" of including podcasting in your communication strategy, and the "Possibilities" for podcasting topics. Now I'll add some meat to those "Ps", meaning I'll try to give you some information on podcasting that you can actually use. In this blog, I'll discuss how to "Plan" your podcasts (yes, I'm still dishing out "Ps").

One of the most common problems that plagues podcasting is "podfading," which occurs when the podcasts become less and less frequent or stop altogether. It's estimated that a fifth of all podcasts end before the tenth episode. This may often be the result of poor planning. Upfront planning can save you lots of time, aggravation, and disappointment with your podcasts.

Here are some things to think about as you plan your podcasts:


  • Don't podcast just to podcast. Make sure that podcasting is the most appropriate communications medium for the information you're trying to deliver.

 


  • Know your audience. Know who you expect to listen to your podcasts and make sure you are providing them with content that is valuable and relevant to them.

 

 


  • Pick the right length and frequency for your podcasts. This mostly depends on the content and audience. In general, shorter is better because people always have more important things to do. The priority of those other tasks goes up the longer your podcast.

 

 


  • Be consistent. Developing a consistent theme, tone, format, length and frequency lets your listeners know what to expect from one podcast to the next. It also establishes a framework that makes it easier for you to create the podcasts.


Planning itself won't necessarily make your podcasts perfect, but it may keep you from biting off more than you can chew, or creating podcasts that your audience will find unpalatable.

 

 

[tags]B2B, Customer Service, Human Resource, Marketing, Podcasting, Public Relations, Sales, Social Media[/tags]


Comments for The 4th “P” in Podcasting: Planning

blog comments powered by Disqus

Recent Posts

Internet-wide Security Risk: How ReadyTalk is Addressing “Heartbleed”

It’s been all over the news: a major vulnerability in the encryption technology used across much of the Internet was recently discovered. The vulnerability causing these issues is...

Webinars: The Gateway Drug to a Video Marketing Strategy - Q&A Session Review

We recently hosted a webinar with the video marketing gurus over at Vidyard to dive into the idea of launching a video marketing strategy with the materials most of us already have...

Nobody is Watching Your Webinar and How to Fix It

Content is everywhere and in every form – videos, tweets, blogs, forums, whitepapers. I recently read an article that said by 2020 the amount of information on the Web is expected...

New from ReadyTalk - Modern meeting controls and VoIP enhancements

You may have noticed more frequent changes from ReadyTalk lately. In an effort to keep our controls fresh and functional for all of our different users we are continuously...

Comparing the Value of Webinar Leads vs. Email List Leads

Over time, marketers have innovated and refined many online avenues for lead generation, but the legacy email list continues to remain a top favorite. Viable alternatives, such as...

Feature Friday: How to Upload Your Video Clip

  Why Use this feature? I think it is safe to say that everyone hates when they see the word “download”. And the last thing someone wants when hosting a web conference is to lose...

The 8 Most Common Audio Conferencing Issues

Audio conferencing affects every area of business. From customer service to investor relations, poor audio quality is associated with a lack of professional competence. In order to...

Feature Friday: Promoting to Co-Presenter vs. Granting Control...What's the Difference?

Visit the ReadyTalk blog every Friday to learn more about a ReadyTalk feature.   We get a lot of questions on the difference between granting control and promoting someone...

Feature Friday: Video Conferencing

Why use this feature? Looking for ways to be a more effective collaborator?  Make your small interactive meetings more productive by integrating video conferencing with no extra...