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The Agile Marketer

Posted by Mike McKinnon on
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agile marketing at ReadyTalkRecently, I was interviewed by Scott Brinker at Chiefmartec.com about how marketers can bring the Agile methodology into their organization. You can read the full article at Chiefmartec.com. Rather than quote the article (which I encourage you to just read in its entirety), I wanted to call out the biggest benefits we have seen at ReadyTalk after adopting an agile methodology.

Resource allocation: With greater visibility into each other's projects, we are now better able to prioritze our workloads against our marketing objectives. Often before, an individual was making the decision on which tasks to prioritize above others, now this is a team decision and allow everyone to see the impact of priority shifts.

Silos begone!: Unless you were working on a shared project, team members often had little insight into what the other members were doing. With daily scrums and a kanban board, we are all able to see when and if we are impacted by a team member's work. This has reduced surprise work.

Build Teamwork: Now we are able to see how each member of the team's work is helping us achieve our marketing objectives.

On Oct 23rd I am talking at Eloqua Experience in San Francisco about how marketing departments can adopt the agile methodology. If you are going to EE'13, check out my session where I will show how we actually built out our scrum process and the iterations we went through with our kanbon board. 

If your marketing department is using Agile methodology, tell me about below!

 

 


Name: Charlotte
Time: Friday, August 23, 2013

Hi Mike,
I love it! I used Agile processes while I completed a "tour of duty" in product development. Now that I'm back in marketing and sales, I'm looking for ways to bring Agile practices to my team. Agile takes a lot of the "fear" out of planning and addresses the reality of how things really happen.

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