ReadyTalk

Meet with Confidence

The Agile Marketer

Posted by Mike McKinnon on
Share this Post:

agile marketing at ReadyTalkRecently, I was interviewed by Scott Brinker at Chiefmartec.com about how marketers can bring the Agile methodology into their organization. You can read the full article at Chiefmartec.com. Rather than quote the article (which I encourage you to just read in its entirety), I wanted to call out the biggest benefits we have seen at ReadyTalk after adopting an agile methodology.

Resource allocation: With greater visibility into each other's projects, we are now better able to prioritze our workloads against our marketing objectives. Often before, an individual was making the decision on which tasks to prioritize above others, now this is a team decision and allow everyone to see the impact of priority shifts.

Silos begone!: Unless you were working on a shared project, team members often had little insight into what the other members were doing. With daily scrums and a kanban board, we are all able to see when and if we are impacted by a team member's work. This has reduced surprise work.

Build Teamwork: Now we are able to see how each member of the team's work is helping us achieve our marketing objectives.

On Oct 23rd I am talking at Eloqua Experience in San Francisco about how marketing departments can adopt the agile methodology. If you are going to EE'13, check out my session where I will show how we actually built out our scrum process and the iterations we went through with our kanbon board. 

If your marketing department is using Agile methodology, tell me about below!

 

 


Name: Charlotte
Time: Friday, August 23, 2013

Hi Mike,
I love it! I used Agile processes while I completed a "tour of duty" in product development. Now that I'm back in marketing and sales, I'm looking for ways to bring Agile practices to my team. Agile takes a lot of the "fear" out of planning and addresses the reality of how things really happen.

Comments for The Agile Marketer

blog comments powered by Disqus

Recent Posts

Giving to the Greater Community

One thing that I appreciate about ReadyTalk is our sincere wish to make a positive difference in our community.  This certainly applies to relationships with other businesses and...

A Customers Perspective: Using ReadyTalk for Tech Training

A Customers Perspective: Using ReadyTalk for Tech Training Today's post is provided by Kelsey Harms, a computer specialist with the Illinois Education Association. IEA is a...

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk Those who know me well know that I read a lot of business books. Besides Jim Collins, the books and...

New from ReadyTalk: Pause Desktop/Application Sharing

Keep Presentations Professional with Pause Have you ever wanted to pause screen sharing in a meeting to do things on your system without showing potentially confidential...

New Functionality for ReadyTalk for Salesforce Users

The ReadyTalk team continues to add new features to our Salesforce application to create additional efficiencies for our customers when using the two applications in their...

ReadyTalk in the Community: Mountain Range High School MESA / FTC Robotics Team

In 2013, ReadyTalk’s Charitable Contributions Committee started a great relationships with the Mountain Range High School MESA / FTC Robotics Team. ReadyTalk employee Samantha...

What Your Co-Presenters Need to Know to Ensure a Great Webinar

As an Event Manager at ReadyTalk, I have the privilege of assisting our customers every day in putting out the content that is important to them.  Not to sound corny, but one thing...

Delivering the Right Content At the Right Time

At ReadyTalk, marketers usually come to us seeking help with their webinar programs.  From an educational perspective this seems simple enough - deliver webinar content  and all is...

How One Company Increased Webinar Leads by 15%

How One Company Increased Webinar Leads by 15%  Since moving to ReadyTalk, the average attendance rate for Profiles International’s webinar attendance rate has improved to 59...