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The New Business Model

Posted by Mike McKinnon on
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Seth Godin had a great post the other day about the emergence of a new meeting standard. Along with the skyrocketing price of oil, the emergence of communications technologies has pushed businesses and people to think differently about the face-to-face meeting.

If we have to meet face-to-face there had better be a compelling reason to do so. Seth continues: "Here's what someone expects if they come to see you on an in-person sales call: that you'll be prepared, focused, enthusiastic and willing to engage honestly about the next steps. If you can't do that, don't have the meeting."

I like this new standard for several reasons (us being a web conferencing company is only one of them). The most important one is presence. With web and audio conferencing prospering, it has raised the bar for all other types of meetings. Why meet face-to-face if the situation does not demand it? If you do meet face-to-face, it better be alot more scintillating and productive than something a web conference could have accomplished. In other words, you better not walk me through your PowerPoint presentation or leave me with a transcript.

What this has done is force people to think about their meeting medium. Most people must ask themselves these questions now: Am I wasting people's time by asking them to meet me face-to-face? What is the best medium for this type of presentation? All to avoided the dreaded, "I came all the way in here for this!"

[tags] Seth Godin, web conferencing, audio conferencing [/tags]


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