ReadyTalk

Meet with Confidence

Using webinars to generate revenue

Posted by Mike McKinnon on
Share this Post:

As web conferencing technology becomes more sophisticated and companies become more adept at delivering high value content, a new trend has emerged in hosted webinars. Companies are now asking the questions “Why can’t we charge for this information?” -- after all, the hosting companies frequently pay for expert speakers, spend a lot of time on production value and promotion.

Working for a web conferencing company, I see daily the amount of effort and time it takes for us to host our webinar series. Booking speakers, building registration pages, dry runs, practice sessions, content building are only some of the tasks involved.

Admittedly, this is a paradigm shift in the industry where free webinars are the norm. The jump into paid webinars should be a well thought out move taking into account your audience and the value you are offering.

On March 30, we are having a webinar entitled Turn Your Webinars into a Revenue Generator. The webinar is at no charge and will feature 2 speakers who currently charge for their webinars and are very successful. They will tell you how they do it, the lessons they learned and what it takes to be successful.

Join us on March 30 at 2pm EST for this complimentary event.


As the senior demand generation manager at ReadyTalk, Mike helps manage and execute ReadyTalk’s demand generation programs, which include email, online advertising, telemarketing and tradeshows. He also oversees ReadyTalk’s lead management process and marketing funnel by using Eloqua and Salesforce.com to automate ReadyTalk’s nurturing programs and lead follow-up.


Comments for Using webinars to generate revenue

blog comments powered by Disqus

Recent Posts

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...

ReadyTalk Makes Outside Magazine's 2014 list for "Best Places to Work"

The 2014 Outside Magazine “Best Places to Work” winners have been released, and ReadyTalk is happy to announce that we have made this year's list. For the past seven years, Outside...