ReadyTalk

Meet with Confidence

Using webinars to generate revenue

Posted by Mike McKinnon on
Share this Post:

As web conferencing technology becomes more sophisticated and companies become more adept at delivering high value content, a new trend has emerged in hosted webinars. Companies are now asking the questions “Why can’t we charge for this information?” -- after all, the hosting companies frequently pay for expert speakers, spend a lot of time on production value and promotion.

Working for a web conferencing company, I see daily the amount of effort and time it takes for us to host our webinar series. Booking speakers, building registration pages, dry runs, practice sessions, content building are only some of the tasks involved.

Admittedly, this is a paradigm shift in the industry where free webinars are the norm. The jump into paid webinars should be a well thought out move taking into account your audience and the value you are offering.

On March 30, we are having a webinar entitled Turn Your Webinars into a Revenue Generator. The webinar is at no charge and will feature 2 speakers who currently charge for their webinars and are very successful. They will tell you how they do it, the lessons they learned and what it takes to be successful.

Join us on March 30 at 2pm EST for this complimentary event.


As the senior demand generation manager at ReadyTalk, Mike helps manage and execute ReadyTalk’s demand generation programs, which include email, online advertising, telemarketing and tradeshows. He also oversees ReadyTalk’s lead management process and marketing funnel by using Eloqua and Salesforce.com to automate ReadyTalk’s nurturing programs and lead follow-up.


Comments for Using webinars to generate revenue

blog comments powered by Disqus

Recent Posts

Mobile Optimization Explained

How to Better Market to a Mobile Audience Yesterday, we had the pleasure of sponsoring an AMA Webinar, “Conversion Optimization in a Multi-Device World.” Led by Chris Goward, CEO...

Try out ReadyTalk Video Lab for Your Next Meeting!

Ready to try something new? Check out ReadyTalk Video Lab, an experiential video conferencing and VoIP solution that's ideal for small, interactive meetings. We are asking...

Want One-Click Meetings?

Want One-Click Meetings?   Phone number. Access Code. #. Press *2. Pin number. #. Listen to recording of options. Meeting begins. The traditional method of starting a conference...

Love Your Mobile Phone? So do we.

Love Your Mobile Phone? So do we. You probably spend more time with your mobile phone than you do with your significant other. After all, it’s with you at work, your commute and at...

Stop. Collaborate and Listen.

Stop. Collaborate and Listen. ReadyTalk plays an important role for teams who want to collaborate during meetings. Unlike webinars with only one or two presenters, collaborative...

Meetings! Meetings! And More Meetings! How Much are They Really Costing You?

Are you running from meeting to meeting? Are there clear agendas, action items and decisions being made in all these meetings?  Do you even know why you were requested to attend?...

Technology Tools for Remote Workers

Technology Tools for Remote Workers Telecommuting, remote work and flex schedules are rising in popularity. On a recent webinar, Out of the Office: Tips and Best Practices for...

Improving Your Remote Work Experience

Improving Your Remote Work Experience Being a remote employee can be both rewarding and challenging. You’re often reliant on in-office colleagues to communicate important details,...

How to break up with your provider in 7 steps

Last week, I wrote about how, if you're in a bad vendor relationship, there's no time like the present to break up (see: Valentine's Day is Coming. Time to Rethink Those...