ReadyTalk

Meet with Confidence

Using webinars to generate revenue

Posted by Mike McKinnon on
Share this Post:

As web conferencing technology becomes more sophisticated and companies become more adept at delivering high value content, a new trend has emerged in hosted webinars. Companies are now asking the questions “Why can’t we charge for this information?” -- after all, the hosting companies frequently pay for expert speakers, spend a lot of time on production value and promotion.

Working for a web conferencing company, I see daily the amount of effort and time it takes for us to host our webinar series. Booking speakers, building registration pages, dry runs, practice sessions, content building are only some of the tasks involved.

Admittedly, this is a paradigm shift in the industry where free webinars are the norm. The jump into paid webinars should be a well thought out move taking into account your audience and the value you are offering.

On March 30, we are having a webinar entitled Turn Your Webinars into a Revenue Generator. The webinar is at no charge and will feature 2 speakers who currently charge for their webinars and are very successful. They will tell you how they do it, the lessons they learned and what it takes to be successful.

Join us on March 30 at 2pm EST for this complimentary event.


As the senior demand generation manager at ReadyTalk, Mike helps manage and execute ReadyTalk’s demand generation programs, which include email, online advertising, telemarketing and tradeshows. He also oversees ReadyTalk’s lead management process and marketing funnel by using Eloqua and Salesforce.com to automate ReadyTalk’s nurturing programs and lead follow-up.


Comments for Using webinars to generate revenue

blog comments powered by Disqus

Recent Posts

How to Write the Break Up Letter

I recently shared 15 Ways You Know It's Time to Break Up (with your conferencing provider) because not every relationship is meant to last forever.   Once you have decided it is in...

What We Learned: 3 Webinar Features You Should be Using Today

What We Learned:  3 Webinar Features You Should be Using Today Yesterday, we hosted a great webinar on some new ReadyTalk features: 3 Webinar Features You Should be Using Today. We...

3 Webinar Features You Should be Using to Get More Value from Your Webinars

3 Webinar Features You Should be Using to Get More Value from Your Webinars “Am I getting ROI on my webinars? How can I make it be better?” These questions are often in the back of...

Online Meetings Like a Boss!

Online Meetings Like a Boss! Just because a meeting is happening online, isn't an excuse for it to be a waste of time. Want to host better online meetings? Check out these 8 tips...

4 Ways to Join a ReadyTalk Meeting Faster

4 Ways to Join a ReadyTalk Meeting Faster ReadyTalk offers more ways than ever to meet online faster, right from where you are working. Join a webinar on the go from your mobile,...

ReadyTalk for Salesforce1 Now Available

Schedule Meetings From Your Phone! With ReadyTalk for Salesforce1, you can schedule meetings right from your phone. And all the important details of your customer meeting or...

7 Ways to Do Security

7 Ways to Do Security If security is a priority for your organization, you will want to ensure that your audio and web conferencing services and recordings are not being accessed...

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...