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Using webinars to generate revenue

Posted by Mike McKinnon on
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As web conferencing technology becomes more sophisticated and companies become more adept at delivering high value content, a new trend has emerged in hosted webinars. Companies are now asking the questions “Why can’t we charge for this information?” -- after all, the hosting companies frequently pay for expert speakers, spend a lot of time on production value and promotion.

Working for a web conferencing company, I see daily the amount of effort and time it takes for us to host our webinar series. Booking speakers, building registration pages, dry runs, practice sessions, content building are only some of the tasks involved.

Admittedly, this is a paradigm shift in the industry where free webinars are the norm. The jump into paid webinars should be a well thought out move taking into account your audience and the value you are offering.

On March 30, we are having a webinar entitled Turn Your Webinars into a Revenue Generator. The webinar is at no charge and will feature 2 speakers who currently charge for their webinars and are very successful. They will tell you how they do it, the lessons they learned and what it takes to be successful.

Join us on March 30 at 2pm EST for this complimentary event.


As the senior demand generation manager at ReadyTalk, Mike helps manage and execute ReadyTalk’s demand generation programs, which include email, online advertising, telemarketing and tradeshows. He also oversees ReadyTalk’s lead management process and marketing funnel by using Eloqua and Salesforce.com to automate ReadyTalk’s nurturing programs and lead follow-up.


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