In my last post I explored the slightly (or highly) unpleasant inconveniences of saving the environment. We can all envision ourselves as the heroic saviors of our mother nature by waking up at 4 AM to bike to work and later sorting through the trash to find items to compost/recycle, but it is actually executing all of these things that is the problem. Luckily, there is a way to go green that requires zero self-sacrifice, and will actually save you money.
Let’s think about this new “going green” concept again: saving the environments, and saving money and time with no inconveniences? Seems like a classic example of an oxymoron to me; especially if you are talking about going green as a business. In some cases, this statement would indeed be an oxymoron (I would like to reference the “no shower for 3 days” option at this time), but, thanks to today’s technology, going green can be your company taking a simple step that will not only save the environment, save money, time and effort. This step is called audio and web conferencing.
Think about this:
- Only one half of paper product get recycled, and plastic waste (which would include video tapes) takes doesn’t break down for hundreds of years in landfills. (source: http://www.nabshow.com/2009/eventInfo/pdfs/Going%20Green_Guidebook_lores.pdf)
- Cars and motor vehicles are the leading cause in ozone pollution. They account for 72% of nitrogen oxides and 52% of reactive hydrocarbons (principal components of smog). (Source: http://bicycleuniverse.info/cars/pollutionpaper.html)
- When you drive an average of 1,000 miles a month, you produce around 120 tons of carbon dioxide a year: each gallon of gas used by a car contributes about 19 pounds of CO2 into the atmosphere. (Source: http://www.green.sc/content,stats/)
A New York Times article was released discussing the benefits of conferencing and the environment.
o Last year, Building firm Carillion staff spent 34,144 hours talking to people through video, web and teleconferencing, avoiding the costs, time and stress of traveling.
o Skanska UK, another construction firm, also recently trialed a video conferencing unit at a remote site in Cumbria and found that the money saved on traveling covered the £10,000 ($16388.0695) cost within six months. (Source: http://business.timesonline.co.uk/tol/business/related_reports/best_green_companies/article3945570.ece)
Audio and Web Conferencing has made going green an easier process then actually staying in the red zone and continuing to pollute the environment. Now that this sort of technology is available we can reflect on how much time and money we were actually spending to fly a sales representative across the country. In my next blog, I will talk about how ReadyTalk provides the ability to become the oxymoron we never thought possible: green and satisfied.