ReadyTalk

Meet with Confidence

Web Events, Webcast, Webinars and Web Seminars, Oh My!

Posted by Mike McKinnon on
Share this Post:

As expected in a technology industry where several companies are actively pursuing market share, terminology can become confusing as each company tries to differentiate and brand themselves. This comes at the detriment to the user who has trouble figuring out the difference (if any) in these terms.

So, what is the difference between these terms? Nothing really. Webinars seem to be the leading term currently. Most people have either heard of a webinar or can deduce what they are from the meaning of its two root words: web and seminar. However, as these types of events become more popular a lot of companies do not want to be bound by the webinar nomenclature. Here at ReadyTalk, we call them Web Seminars. Some other companies refer to them as webcasts and others as web events. There may be subtle differences between the each term as each company tries to stress a different part of their service.

Webcasts tend to be one-way communication with little to no interaction between participant and speaker. Web Events tend to connote large important events like IR calls or earnings announcements. These events, like the webcasts, tend to have little interaction as well. Webinars and web seminars tend to be interactive like their more traditional counterpart - the seminar.

Your other options is too not worry about these terms and let ReadyTalk take care of your event!


Name: ReadyTalk Blog » Blog Archive » Web Co
Time: Tuesday, August 12, 2008

[...] whole host of features that the event service allowed. Also, we found that due to the abundance of web conferencing terminology people were confused as to the [...]

Comments for Web Events, Webcast, Webinars and Web Seminars, Oh My!

blog comments powered by Disqus

Recent Posts

Less Work, Better Results: Use Marketing Automation to Your Advantage

Using Marketing Automation to Your Advantage    After broadcasting a webinar and recording it, promoting it and encouraging people to watch the recording becomes the next steps for...

The Power of Webinar Tactics for Lead Qualification

The Power of Webinar Tactics for Lead Qualification  Webinars allow you to not only generate leads, but are also an excellent way to generate lead qualification. By utilizing...

If You Don't Try Designing a Live Webinar for On-Demand Use, You'll Hate Yourself Later

Designing a Live Webinar for On-Demand Use   In recent years webinars have grown in popularity for marketers in the B2B world with about 62 percent of all B2B marketers currently...

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success.

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success. Remember that time when your boss asked you about the success of your webinar program? If you stuttered,...

If You Struggle With Evergreen Topics, Read This

Finding Evergreen Topics Many marketers are generating leads through webinars with the lowest possible cost effort by recording your webinar and redistributing it. On average, a...

5 Tools my Sales Team Could Not Live Without

5 Tools Our Sales Team Could Not Live Without As a Sales Director, my goal is to provide tools and resources to my team in order to make them successful and more efficient.  My...

Cost of a Webinar: Is it a good investment?

Cost of a Webinar: Is it a good investment? With today's technology, there are an overwhelming number of ways a marketer can generate demand and capture new customers. Filtering...

How to Actually Measure Your Content Marketing

How to Actually Measure Your Content Marketing   Today's guest post comes from Jesse Noyes,Senior Director of Content Marketing for Kapost. Kapost is a leading provider of content...

The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment

The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment   Webinars are growing increasingly popular in the B2B marketing world. According to Content Marketing...