ReadyTalk

Meet with Confidence

Webinars Increasing in Popularity

Posted by Mike McKinnon on
Share this Post:

At ReadyTalk, a growing portion of our business is what we call our Event Services. Our event services department is responsible for the scheduling, managing and execution of our customer's webinars. We have seen this section of our business grow tremendously over the past year.

Webinars are web conferences that usually have a large number of participants and are used mainly for education or lead generation. For instance, we have one client in the medical industry that uses their webinars to educate medical staff on new drugs and techniques that may help them in their jobs. On the other hand, we have a technology client that conducts monthly webinars that are basically demonstrations of their service. For them, webinars are a demand generation vehicle. We also have several large nonprofits that use webinars as way to efficiently and inexpensively train new advocates and volunteers.

While it is an accepted fact, that web conferencing usage is skyrocketing (thanks in part to the economy), it is lesser known that webinars are also becoming a viable means for disseminating information to a large audience.

One of the reasons, we are seeing a huge spike in our event traffic is because of the way we have developed our product and service commitment. Unlike other large vendors, who have different products for on-demand web conferencing and webinars (meaning the user has to straddle two different products with different features to do their job), we offer one core product that allows you to select the features you need for either your on-demand conferences or your webinars. Our users certainly appreciate this consistency across use case scenarios. Further, our event staff is their to use free of charge unlike other vendors who charge by the hour for operator assistance, coaching and consulting, dry runs and practice sessions.

If you are currently doing webinars and have not experienced the ReadyTalk event staff, give us a shot and you will be happy to see we are committed to your success.


Name: Mary
Time: Monday, June 15, 2009

webinars are great!

Comments for Webinars Increasing in Popularity

blog comments powered by Disqus

Recent Posts

New from ReadyTalk - Quick Share My Desktop

New from ReadyTalk - Quick Share My Desktop Hot off the press - we've just released an enhancement to our Quick Launcher product (available on Windows today and Mac next week). The...

Internet-wide Security Risk: How ReadyTalk is Addressing “Heartbleed”

It’s been all over the news: a major vulnerability in the encryption technology used across much of the Internet was recently discovered. The vulnerability causing these issues is...

Webinars: The Gateway Drug to a Video Marketing Strategy - Q&A Session Review

We recently hosted a webinar with the video marketing gurus over at Vidyard to dive into the idea of launching a video marketing strategy with the materials most of us already have...

Nobody is Watching Your Webinar and How to Fix It

Content is everywhere and in every form – videos, tweets, blogs, forums, whitepapers. I recently read an article that said by 2020 the amount of information on the Web is expected...

New from ReadyTalk - Modern meeting controls and VoIP enhancements

You may have noticed more frequent changes from ReadyTalk lately. In an effort to keep our controls fresh and functional for all of our different users we are continuously...

Comparing the Value of Webinar Leads vs. Email List Leads

Over time, marketers have innovated and refined many online avenues for lead generation, but the legacy email list continues to remain a top favorite. Viable alternatives, such as...

Feature Friday: How to Upload Your Video Clip

  Why Use this feature? I think it is safe to say that everyone hates when they see the word “download”. And the last thing someone wants when hosting a web conference is to lose...

The 8 Most Common Audio Conferencing Issues

Audio conferencing affects every area of business. From customer service to investor relations, poor audio quality is associated with a lack of professional competence. In order to...

Feature Friday: Promoting to Co-Presenter vs. Granting Control...What's the Difference?

Visit the ReadyTalk blog every Friday to learn more about a ReadyTalk feature.   We get a lot of questions on the difference between granting control and promoting someone...