ReadyTalk

Meet with Confidence

Webinars Increasing in Popularity

Posted by Mike McKinnon on
Share this Post:

At ReadyTalk, a growing portion of our business is what we call our Event Services. Our event services department is responsible for the scheduling, managing and execution of our customer's webinars. We have seen this section of our business grow tremendously over the past year.

Webinars are web conferences that usually have a large number of participants and are used mainly for education or lead generation. For instance, we have one client in the medical industry that uses their webinars to educate medical staff on new drugs and techniques that may help them in their jobs. On the other hand, we have a technology client that conducts monthly webinars that are basically demonstrations of their service. For them, webinars are a demand generation vehicle. We also have several large nonprofits that use webinars as way to efficiently and inexpensively train new advocates and volunteers.

While it is an accepted fact, that web conferencing usage is skyrocketing (thanks in part to the economy), it is lesser known that webinars are also becoming a viable means for disseminating information to a large audience.

One of the reasons, we are seeing a huge spike in our event traffic is because of the way we have developed our product and service commitment. Unlike other large vendors, who have different products for on-demand web conferencing and webinars (meaning the user has to straddle two different products with different features to do their job), we offer one core product that allows you to select the features you need for either your on-demand conferences or your webinars. Our users certainly appreciate this consistency across use case scenarios. Further, our event staff is their to use free of charge unlike other vendors who charge by the hour for operator assistance, coaching and consulting, dry runs and practice sessions.

If you are currently doing webinars and have not experienced the ReadyTalk event staff, give us a shot and you will be happy to see we are committed to your success.


Name: Mary
Time: Monday, June 15, 2009

webinars are great!

Comments for Webinars Increasing in Popularity

blog comments powered by Disqus

Recent Posts

7 Ways to Do Security

7 Ways to Do Security If security is a priority for your organization, you will want to ensure that your audio and web conferencing services and recordings are not being accessed...

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...

It's All About Velocity (part I)

This is the first post in a 3-part series about funnel velocity. These days’ marketers are really good about measuring a lot of things. Most marketers could tell you their CPA...

Not more content, better content

Not more content, better content A recap of Ann Handley’s Everybody Writes webinar presented on 11/13   ReadyTalk, Marketo, and several other sponsors were fortunate enough to host...

15 ways to know it’s time to break up (with your conferencing provider)

The road to a fulfilling, enduring conferencing partnership is almost always littered with a few attempts that turned out to be bad technology experiences, poor customer support...

Volunteers in Action: ReadyTalk helps out with Clothes to Kids

ReadyTalk recently had a chance to make our third visit to an awesome organization called Clothes to Kids! We brought along 10 volunteers to help kids and parents shop for clothes...

Debunking Webinar Myth #8: People never attend webinars

Debunking Webinar Myth #8: People never attend webinars Again, when it comes to webinars, it’s important that you manage your expectations. While you might have a lot of...

Debunking Webinar Myth #7: Webinar promotion is expensive

Debunking Webinar Myth #7: Webinar promotion is expensive. This is one of those myths that perplexed us the most. We live in a world dominated by the Internet. Marketers can...