ReadyTalk

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demand generation & marketing operations

Mike Mckinnon, Senior Demand Generation Manager

Mike McKinnon manages ReadyTalk’s demand generation activities and is responsible for the tracking and measurement  of all campaign activity. He is also responsible for revenue...

Delivering the Right Content At the Right Time

At ReadyTalk, marketers usually come to us seeking help with their webinar programs.  From an educational perspective this seems simple enough - deliver webinar content  and all is...

Webinar Leads vs. Social Media Leads: How do they compare

Webinar Leads vs. Social Media Leads: How do they compare Love it or hate it, no marketer can afford to ignore social media. In what has been the fastest growing trend in recent...

Webinar Leads vs. PPC Ads: How do they compare?

Webinar Leads vs. PPC Ads: How do they compare? In the scramble for leads, marketers look at multiple sources. Two popular sources that are on the radar for most marketers are PPC...

Webinar Leads vs. Trade Show Leads: How do they compare?

Webinar Leads vs. Trade Show Leads: How do they compare? Leads come from various sources, and marketers need to do a cost and time analysis on which tactics are providing them with...

Comparing the Value of Webinar Leads vs. Email List Leads

Comparing the Value of Webinar Leads vs. Email List Leads   Over time, marketers have innovated and refined many online avenues for lead generation, but the legacy email list...

After the Webinar: How do you compare? [infographic]

This is the third installment in ReadyTalk's series of  pre-, during- and post-webinar inforgraphics.  Today's webinar infographic gives you some comparisons for post-...

Does Your Webinar Measure Up? [Infographic]

ReadyTalk recently put together a seires of infographics to help measure and benchmark webinar activities (see the first one here). As the second in the series, today's infographic...

Benchmarking Pre-Webinar Activities [Infographic]

There is a lot of prep that goes into a conducting a webinar - emails, promotion, registration pages and scheduling are just a small part. How do you know if what you are doing is...

The Agile Marketer

Recently, I was interviewed by Scott Brinker at Chiefmartec.com about how marketers can bring the Agile methodology into their organization. You can read the full article at...

How to Overcome Sales Challenges?

As a marketer in the audio and web conferencing industry, I face many challenges when trying to align my marketing and sales teams. If you have ever been to a marketing conference,...

Do You Have Zombies in Your Sales Pipeline?

Do you have zombies in your pipeline? You know those opportunities that have stalled out and are shuffling along or just stopped moving altogether. They are, for all intents and...

Form Reposting with Eloqua and Closed Loop Reporting

At Eloqua Experience in Orlando I spoke  about how to do a server side post in Eloqua using javascirpt, cURL and some JSQuery.  A server side post is different than a direct post...

Sales Enablement Tools: Data.com

Continuing my posts on sales enablement tools, Data.com is another tool we implemented internally for our sales team. There were several problems we wanted to solve with the...

Sales Enablement Tools: ReadyTalk for Outlook

Allowing your sales reps to work within their tool of choice, not only saves time but also, allows the rep to be comfortable and confident when speaking with prospects. Nothing can...

Sales Enablement Tools: ReadyTalk for Salesforce

Product demos and sales presentations are the life blood of a sales rep. The more demos they give and the more presentations they do, the more chance they have of making a sale....

Sales Enablement Tools: Eloqua's Prospect Profiler

This year at ReadyTalk, marketing has seen a significant push to help our Account Executives get the right information at the right time before they make their sales calls. One of...

Webinar Registrants to Closed Deals

A webinar series can be a great demand generation tool for your sales team. A savvy marketing department can properly qualify leads, segment them and move them down the sale funnel...

A Side of Volunteering at SAME Cafe

Today's post is provided by Yun Oudaha,Quality Assurance Engineer. One of the benefits that attracted me to ReadyTalk was the opportunity to volunteer in the community during...

Gaffe of the Month: Embarrassing Search Content

  Accidents happen. At ReadyTalk we’re committed to helping our customers prevent accidents and mistakes. Each month, ReadyTalk’s Account Managers share a recent accident and tips...

2012 is the Year of Clean Data for ReadyTalk

In my last post, I wrote about the importance of assessing the health of your database. Because if you don’t know what is wrong, then you cannot fix it. Once you have assessed the...