ReadyTalk

Meet with Confidence

The Vision Melting Pot

Posted by Jason Collins on
Share this Post:

The employees of ReadyTalk were recently challenged by Dan King, the CEO, to come up with a corporate vision. The format of this vision is supposed to be an article, written sometime in the future 10 or 20 years from now, about ReadyTalk as a company. We were tasked with doing this within our respective teams; to craft this visionary article and bring it back to the table and present it. The idea is then to combine the best of all these visionary articles into one, ultimate article. One article to rule them all.

This challenge is far more difficult than I thought it would be, to be quite honest. What will technology look like in 10 or 20 years? Things are moving so quickly now that the possibilities 20 years from now are nearly unbounded. How do you craft a vision statement for a company and it's products around that? And then I read an article titled The Top Ten Lessons Steve Jobs Can Teach Us - If We'll Listen. There were several things in this article that really stood out to me as I was thinking about something as epic and large as a company vision.

I want to talk about the first point in the article, which is 'The most enduring innovations marry art and science'. This is such an interesting idea, because when you think about it the simplicity of it doesn't hit you right away. I think the point being made here is to build a team of well-rounded thinkers and problem solvers. You will only get so far if you build a team that only thinks about computer science. You've got to have other types of thinkers as well. This is very similar to our hiring practices at ReadyTalk and the common theme of passion. Creative individuals come from varied backgrounds; from music and robotics to athletics and extreme sports. The more varied thought you have in a team, the greater the end result will be.

Points #2 and #3 both really struck me, as well. I think they go hand in hand, to be honest. 'To create the future, you can’t do it through focus groups' and 'Never fear failure'; I believe that in order to achieve the first, you must have the second. We see this occasionally in our Labs projects that our engineers come up with and present to the company. We've seen some great, off-the-wall ideas that may be something that a customer has never asked for. But how often do we stop to ask "What if we put this feature in front of the customers"? Maybe they have never requested it because they have never thought creatively about solving a specific problem they were having. But in order to put something off-the-wall in front of customers, you've got to accept that the result may be failure. But will you have learned something in the process? Will you know your customers better or their needs better or their problem domains better?

What is your company vision? Have you ever stopped to think about what it might look like in 10 or 20 years, or have you only been focusing on getting through the next quarter? Maybe it's time to take a step back and think about your own companies vision quest!

Jason Collins (aka JC) is the VP of Engineering at ReadyTalk and the self-appointed Chief Happiness Officer. He’s been either writing code or managing engineers for nearly 15 years and has a passion for technology and agile development practices. The happiness of the engineering team is his top priority and he can usually be found wearing a ReadyTalk cape and the infamous “idea helmet” around the office to help keep people entertained. When he’s not hanging out with his work family, he’s at home with his wife and four boys doing all sorts of geeky things, like playing video games and watching campy Sci-Fi and Action flicks.


Comments for The Vision Melting Pot

blog comments powered by Disqus

Recent Posts

New from ReadyTalk - Quick Share My Desktop

New from ReadyTalk - Quick Share My Desktop Hot off the press - we've just released an enhancement to our Quick Launcher product (available on Windows today and Mac next week). The...

Internet-wide Security Risk: How ReadyTalk is Addressing “Heartbleed”

It’s been all over the news: a major vulnerability in the encryption technology used across much of the Internet was recently discovered. The vulnerability causing these issues is...

Webinars: The Gateway Drug to a Video Marketing Strategy - Q&A Session Review

We recently hosted a webinar with the video marketing gurus over at Vidyard to dive into the idea of launching a video marketing strategy with the materials most of us already have...

Nobody is Watching Your Webinar and How to Fix It

Content is everywhere and in every form – videos, tweets, blogs, forums, whitepapers. I recently read an article that said by 2020 the amount of information on the Web is expected...

New from ReadyTalk - Modern meeting controls and VoIP enhancements

You may have noticed more frequent changes from ReadyTalk lately. In an effort to keep our controls fresh and functional for all of our different users we are continuously...

Comparing the Value of Webinar Leads vs. Email List Leads

Over time, marketers have innovated and refined many online avenues for lead generation, but the legacy email list continues to remain a top favorite. Viable alternatives, such as...

Feature Friday: How to Upload Your Video Clip

  Why Use this feature? I think it is safe to say that everyone hates when they see the word “download”. And the last thing someone wants when hosting a web conference is to lose...

The 8 Most Common Audio Conferencing Issues

Audio conferencing affects every area of business. From customer service to investor relations, poor audio quality is associated with a lack of professional competence. In order to...

Feature Friday: Promoting to Co-Presenter vs. Granting Control...What's the Difference?

Visit the ReadyTalk blog every Friday to learn more about a ReadyTalk feature.   We get a lot of questions on the difference between granting control and promoting someone...