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Featured Post
Monday, May 6, 2013 in Best Practices
Today's blog post is provided by Mike Agron, co-founder or
WebAttract. Mike recently presented on the ReadyTalk Webinar
series in a webinar called "Managing the Webinar Life Cycle
from Start to Finish." He also co-wrote an eBook on the
topic. I always say that anyone can deliver a mediocre
webinar, but to deliver an amazing webinar it takes thoughtful
planning, nurturing and execution. Ask yourself, are webinars
high enough on your priority list to devote the necessary time to
craft the... Read More » »
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Thursday, May 2, 2013 in Best Practices
Guest blog by Bob Hanson, president, Quantum Leap Marketing You
have probably noticed an abundance of articles, tweets, blogs and
posts on content marketing. Why are marketing experts talking up
this strategy? What is Content Marketing? We used to call content
marketing two-step direct marketing, or multi-step marketing. Savvy
small business marketers have used this strategy for decades, but
it is now imperative and can be more effective than ever. In short,
content marketing means taking a piece... Read More » »
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Friday, April 26, 2013 in Featured Post
Today's post is provided by Christine Leas, from Kapost. Webinars
are fabulous affairs, indeed. They’re convenient,
inexpensive, educational, social…and they’re one of the most
popular ways for B2B marketers to reach new customers and build
enduring relationships with existing ones. According to
a recent study by the Content Marketing Institute, 59% of B2B
marketers are using webinars (up from 46% last year) and 61%
believe that webinars are an effective content marketing tactic.
And that 61% are... Read More » »
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Thursday, April 25, 2013 in Best Practices
I recently posted a poll on Eloqua's Topliners community
asking “What new features would you like to see in Eloqua webinar
apps?” What was the response? A whopping 64% of respondents said
that an "Add to Calendar" (ICS) file with unique join meeting link
for confirmation and reminder emails was their top priority. Why is
this feature important? Simply put, this seemingly small change can
deliver higher webinar attendance rates. I have some good news for
those who responded to the poll... Read More » »
read more
Wednesday, April 24, 2013 in Best Practices
This is the last post of a three-part series on creating and
delivering content that inspires viewers, beyond just your slides
(beautiful as they may be). Be sure to check out Part I (content)
and Part II (medium) if you haven't had the chance, but today's
topic is all about the delivery. Delivery can make or break your
presentation. As presenter, make sure you and your materials are
not redundant. You are the one bringing life to the slides by
adding useful information, not reading them... Read More » »
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Tuesday, April 23, 2013 in Best Practices
This is part II of yesterday's post on the topic of creating and
delivering content that goes beyond your slide deck to inspire
viewers. The component for success that we'll address today is the
medium. The Medium is your channel for conveying the content, so
it's important to choose a means by which the audience can get the
most out of the material. Here are a few things to consider: How
big is your audience? What kind of venue will the audience be in?
(Home at their computer? In a large... Read More » »
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Monday, April 22, 2013 in Best Practices
We recently hosted a webinar on creating and delivering an
impactful presentation with the talented Mr. Rackley (Jerry
Rackely, that is) from Demand Metric . His emphasis was going
beyond your typical deck of slides to capture people's attention,
keep it and make your point. Typically, a presentation is put
together to inform or persuade and hopefully steer the listener
towards a decision, right? Well, if this is in fact the case, then
it's imperative that your supporting material and actual...Read
More » »
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Friday, April 19, 2013 in More from ReadyTalk
2013 has been a busy year at ReadyTalk. We’ve made enhancements to
our awesome productivity tools, kicked off exciting new partner
integrations, and we recently launched one of our largest product
releases ever - desktop video conferencing. I’m happy to report
that ReadyTalkers have not only been hard at work in our office,
but in our community as well. Our employees volunteered at several
fundraising events in Q1 coordinated by members of our dedicated
Charitable Contributions Committee. On a... Read More » »
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Tuesday, April 16, 2013 in Best Practices
Small changes can lead to big differences, especially when it comes
to the productivity of your sales and marketing teams. As our
readers know, we continue to invest in ReadyTalk for Salesforce
based on user feedback and the salesforce.com product roadmap,
while ensuring that our vision for the application is in line with
our product strategy. The latest version of ReadyTalk for
Salesforce includes several incremental enhancements. Let's take a
look at the new features, and how they might help... Read More » »
read more
Thursday, April 4, 2013 in More from ReadyTalk
We’re excited to sponsor the Marketo Summit happening next week in
San Francisco. This is our first time attending the show and we’re
looking forward to connecting with the Marketo user community! Stop
by booth 18 to say hi and enter for a chance to win a $250 AmEx
card! We’ll be demoing our newest integration which streamlines
webinar processes with Marketo’s marketing automation software.
With ReadyTalk for Marketo , marketers can increase webinar
conversion rates, promote and manage webinars... Read More » »
read more
Thursday, February 7, 2013 in Featured Post
You may have heard recent news about security vulnerabilities in
Oracle’s Java plug-in or experienced issues launching ReadyTalk as
a chairperson or co-presenter. We’d like to address some of the
concerns you may have as well as lay out some options for you as
our customers. Our number one priority is getting you and your
co-presenters into ReadyTalk meetings as fast and easy as possible.
What’s going on with Java? In response to a warning issued by the
Department of Homeland Security regarding se... Read More » »
read more
Thursday, January 31, 2013 in Featured Post
There are many reasons to setup and host a web conference. If
you require a meeting on short notice and participants are not
located in the same city, this is an ideal format. It reduces
costs and improves productivity and you will discover that it is
very effective and efficient. There are of course drawbacks to
holding a web conference. Keeping the audience engaged and
captivated is one of the hardest obstacles to overcome.
Listed below are some tips to ensure you have a successful
web...Read More » »
read more
Wednesday, January 30, 2013 in Featured Post
Beginning today, ReadyTalk’s new video conferencing feature is
available to customers in a beta format. Make your collaborative
meetings more productive with integrated video conferencing.
ReadyTalk video conferencing features include: 4 simultaneous video
conferencing feeds shared by chairpersons, co-presenters, or
participants. Up to 25 participants are able to view the video
feeds. Participants viewing feeds can share their own when a slot
becomes available. Chairpersons and co-presenters can... Read More
» »
read more
Monday, January 21, 2013 in Featured Post
With an estimated 53% of senior managers and CEOs moving
toward increasing their remote worker capabilities, web
conferencing services are becoming of greater importance in the
business world. Collaboration is necessary for maximum output
on projects and web conferencing allows this simply and
cost-effectively. Choosing the appropriate web conferencing
software will increase both your productivity and your bottom line.
Conferencing Service Makes Collaboration EasyHiring remote
employees and... Read More » »
read more
Wednesday, January 16, 2013 in Featured Post
American companies are not alone when comes to solving the
enigma that is a productive meeting. In Europe, companies lost $41
billion (or $26 billion pounds) in 2011 through wasted time in
meetings. When you do have meetings, studies have shown, that more
than half of your employees will take the meetings as an excuse to
daydream. Meetings last too long and happen too
often. Meetings equal time and money, so when you have them,
here are some tips on making them count: Consider Email
Instead How... Read More » »
read more
Wednesday, January 2, 2013 in Featured Post
Meetings are meant to be opportunities for people to come
together and work collaboratively, but they aren’t always so
productive. This is often due to a lack of accessibility,
communication, engagement or all of the above. Web conferencing
services are the ideal solution to these issues. Here are a few
reasons why: Everyone Can Join Virtual workforces are all well and
good, but it's hard to get a team together in one meeting room if
that team includes remote workers who live on the other side of...
Read More » »
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Wednesday, January 2, 2013 in Best Practices
Reliable customer support is important. And it’s more than just
having a question or needing to troubleshoot. When choosing a
conferencing provider, consider their customer service. Save your
organization time and valuable IT resources, by selecting a
provider who values this as much as they value their product.
Reliable customer support is comprised of a number of things. A
conferencing provider should have a dedicated team of customer
service representatives, professional services for larger... Read
More » »
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Wednesday, December 26, 2012 in Best Practices
In order for a webinar to be successful, it’s extremely important
to engage the audience. Also, attendees who feel as if they were
fully engaged with the event are more likely to sign up for future
webinars. One of the most well known best presenting practices is
the inclusion of several Q&A sessions in each webinar.
Throughout the webinar, attendees are invited to submit questions
related to the general topic or specific content of the conference.
At prescheduled times, the presenters take a...Read More » »
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Thursday, December 20, 2012 in Featured Post
To maximize the connections and increase collaboration started by
webinars, you’ll want to integrate social media as much as possible
to create a well-rounded presence. Read on to learn six simple ways
to integrate social media with web conferencing: 1 – Set up a
branded profile on multiple social media channels, inviting others
to register for the webinar, ask questions and share before and
after the webinar. This helps to create a central “meeting space”
where participants can easily get in... Read More » »
read more
Wednesday, December 19, 2012 in Featured Post
Many companies spend weeks creating a webinar, only to end up
presenting it to practically no-one. The lack of attendees isn’t
necessarily to do with the quality of the webinar. Sometimes the
event just hasn’t been marketed properly. Read on for some pointers
on how to market webinars more effectively.1.
Create a dedicated page on the company website. Build a page
where all upcoming webinars can be listed. For each webinar,
include details such as price, the names of the presenters and
the...Read More » »
read more
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Bo Bandy
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Paul Carollo
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Jason Collins
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Dan Cunningham
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Brandon Hess
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James Kenly
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Teresa Lawlor
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Mike McKinnon
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Michelle Nikolayevsky
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Beth Toeniskoetter
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Susan Ulrich
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Kelly Valdes
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Simone Verhulst
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Anita Wehnert