Sales & Marketing 101: What We Don't Learn in College
Today's post is from Brittany Jones. Brittany was recently hired as a marketing coordinator after being a ReadyTalk intern for 2 hard years. Check out our careers page if you're interested in working at ReadyTalk.
Wake Up. It's Time for the Real World.
Your 4 years go by fast and you quickly realize that you need to get a job. Being “fun-employed” and enjoying a mindless summer of post-graduate life is no longer an option, and you must start paying off your college loans.
I can not take away from the fact that college enabled me to grow as an individual as well as expand my knowledge in my field of study. However, after starting my first job, I realized that the majority of the material that was taught to me in undergrad was not transferable to my career in the working world.
I’m taking this opportunity to discuss the things I wish I would have known before starting my first job out of college. In the next few weeks, I'll cover a range topics such as the sales/buying cycle, marketing terminology, and everyday basic principles of starting your first job. To kick off the series, I am starting with the basics that apply to any industry or job. Most of these tips you may already know, but ultimately I hope that this article serves as a reminder to not take any of these lightly.
Be on Time. To Everything.
My Friday morning class routine looked similar to most college students: Wake up ten minutes before class and get there just in time to grab the last seat in the lecture hall, dodging the embarrassment of being the student running in behind me who gets yelled at in front of the entire class for being late.
In college you can laugh about this (and yourself), and still get by just fine. Do you know what’s funny about not getting to work on time? Nothing.
Being late is no longer an option and in some cases doing so can even result in termination. Get to work early and leave your teammates with a lasting impression that shows them your dedication and commitment to your job.
Don’t Wait Until the Last Minute
Our bodies are young when we are in college, so pulling all-nighters to finish an essay that we've known about all semester is second nature. In the real world, deadlines are stricter and you have team members who rely on your timeliness of completing projects. Complete your projects before the deadline to give yourself time to resolve any errors or to gather any additional feedback from your team members.
Stay Productive and Manage Your Time
This leads into the next topic of answering the question of how exactly to manage the 8 hours you are given in each work day? Follow the “FOCUS” acronym and you are set!
F ollow Through. Make sure you follow through with what you say to your teammates. If you say you are going to get something done, then simply, get it done.
O rganization. Be organized. Take great notes (better than the “notes” you took drawing on the binding of your notebook during class) and keep track of what needs to be accomplished in order to reach important goals and deadlines.
C oncentrate. Don’t be distracted by whose Instagram photo is getting the most “likes” that day. Stay away from all social media sites, or any other distractions. Concentrate on one task at a time and map out how much time you want to dedicate to each task that day.
U se your resources. If you are stuck on something, don’t give up and leave it be. Work with the resources provided around you to help you get done what needs to be completed.
S erious. Take your job seriously. Your efforts are no longer based on a letter grade; they are based on the level of performance that you are providing for the company. Your performance ultimately indicates whether you are right for the job.
What about you? What did you learn during the first few months of your first job? I'd love to hear from you so that I don't make the same mistake!
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