ReadyTalk

Meet with Confidence

From Tailgating to Tradeshowing

Posted by Kelly Valdes on
Share this Post:

Mile High Station

Last Thursday, I attended my first tradeshow with ReadyTalk at Mile High Statio, a venue located next to Sports Authority Field at Mile High that is normally known as a pre-game tailgating spot. Arriving early in the morning dressed in business clothing, I experienced a different vibe than tailgating before a Broncos’ game. Not to worry, I brought my favorite Broncos water bottle to compensate.

“From Surviving to Thriving: Mastering Technology in your Marketing World” was the title of the BMA Colorado Event. Throughout the day, panels of industry experts spoke about topics including:

  • Evolution of marketing and advertising
  • Customer experience
  • Demand generation & marketing automation
  • Marriage of content and technology

Discussing customer experience hit home for me because customer experience is what ReadyTalk was built on and is in our company’s DNA. The panel stressed how vital it is to build a culture around customer experience and the long-term importance of it in the long run. It was cool listening to people speak about what a company should do to be more focused on their customers. While making a mental checklist, I quickly realized that ReadyTalk already does all of that!

Tradeshow booth

I enjoyed talking to folks in the industry about how they use audio and web conferencing, and what they’re doing in their webinars. I especially loved talking to people who were extremely happy using ReadyTalk as well as those who were interested in demoing our webinar platform.

Overall, the tradeshow was very informative. I walked away with more knowledge than when I arrived in the morning and met a lot of awesome people. The happy hour networking portion after the long day was key; it brought me right back to Mile High Station’s association with Denver Broncos tailgating. Now that’s what I call a successful day!
 


Comments for From Tailgating to Tradeshowing

blog comments powered by Disqus

Recent Posts

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...

It's All About Velocity (part I)

This is the first post in a 3-part series about funnel velocity. These days’ marketers are really good about measuring a lot of things. Most marketers could tell you their CPA...

Not more content, better content

Not more content, better content A recap of Ann Handley’s Everybody Writes webinar presented on 11/13   ReadyTalk, Marketo, and several other sponsors were fortunate enough to host...

15 ways to know it’s time to break up (with your conferencing provider)

The road to a fulfilling, enduring conferencing partnership is almost always littered with a few attempts that turned out to be bad technology experiences, poor customer support...

Volunteers in Action: ReadyTalk helps out with Clothes to Kids

ReadyTalk recently had a chance to make our third visit to an awesome organization called Clothes to Kids! We brought along 10 volunteers to help kids and parents shop for clothes...

Debunking Webinar Myth #8: People never attend webinars

Debunking Webinar Myth #8: People never attend webinars Again, when it comes to webinars, it’s important that you manage your expectations. While you might have a lot of...

Debunking Webinar Myth #7: Webinar promotion is expensive

Debunking Webinar Myth #7: Webinar promotion is expensive. This is one of those myths that perplexed us the most. We live in a world dominated by the Internet. Marketers can...

Everybody writes – why you should care about content marketing

Everybody writes – why you should care about content marketing At the end of each year, I like to look back and see if the predictions the experts forecasted for the “hottest...