ReadyTalk

Meet with Confidence

Webinar Mistakes that Will Haunt You

Posted by Kelly Valdes on
Share this Post:

The month of October leading up to Halloween is scary enoughwebinar mistakes for me, the last thing I need is to be haunted by  ghosts of webinar mistakes. Here are a few  things to avoid. Should you happen to make these mistakes, I've included the witches brew remedy to cure you. Some of these are my own "worst practices" and others are remedies I learned from communications expert Sharon Burton’s  webinar called, “Getting the Response you Want: Promoting your Webinar.” 

  1. DO NOT promote your webinar with a loooong boring write-up.
  • Haunting Effect: Nobody will sign up for your webinar if the description doesn’t grab their attention.
  • Witches Brew Remedy: Keep it at a 150 word maximum, clearly stating 3 take-a-ways by attending the web event.
  1. DO NOT include the entire webinar write-up when promoting via email.
  • Haunting Effect: The lengthy email may cause you to lose a potential attendee.
  • Witches Brew Remedy: Include only the first sentence of your webinar description along with the title, date and time.
  1. DO NOT cram too much information onto a PowerPoint slide.
  • Haunting Effect: Your point becomes muddled and less effective.
  • Witches Brew Remedy:  Use the slides to add value by visually reinforcing what you are saying.
  1. DO NOT use speaker phone.
  • Haunting Effect: Your webinar will echo like you are in a spooky graveyard and your audience will be scared away.
  • Witches Brew Remedy:  Use a land line.
  1. DO NOT forget to mute your computer and turn off your instant messenger.
  • Haunting Effect: Your embarrassing dirty laundry will be revealed to people you either know or do not know (you decide what’s worse).
  • Witches Brew Remedy:  Self-explanatory, but quit out of the IM.
  1. DO NOT forget to record your webinar and DO NOT neglect creating a webinar archive.
  • Haunting Effect: Enthusiasts of your webinar series who want to catch webinars they missed, will not be able to.
  • Witches Brew Remedy: Check out ReadyTalk’s webinar archive for ideas : )

Hopefully these webinar DO NOTs will prevent hauntings from the ghosts of webinar mistakes.

Also, be sure to check out Sharon Burton’s webinar, “Getting the Response you Want: Promoting your Webinar” for more Do's and DONTs.

Happy Halloween from ReadyTalk!


Name: ConferIndia
Time: Friday, November 16, 2012

wow, its a great post regarding the do's and don't for the web conferencing.

Comments for Webinar Mistakes that Will Haunt You

blog comments powered by Disqus

Recent Posts

If You Struggle With Evergreen Topics, Read This

Finding Evergreen Topics Many marketers are generating leads through webinars with the lowest possible cost effort by recording your webinar and redistributing it. On average, a...

5 Tools my Sales Team Could Not Live Without

5 Tools Our Sales Team Could Not Live Without As a Sales Director, my goal is to provide tools and resources to my team in order to make them successful and more efficient.  My...

Cost of a Webinar: Is it a good investment?

Cost of a Webinar: Is it a good investment? With today's technology, there are an overwhelming number of ways a marketer can generate demand and capture new customers. Filtering...

How to Actually Measure Your Content Marketing

How to Actually Measure Your Content Marketing   Today's guest post comes from Jesse Noyes,Senior Director of Content Marketing for Kapost. Kapost is a leading provider of content...

The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment

The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment   Webinars are growing increasingly popular in the B2B marketing world. According to Content Marketing...

Using Webinars to Train Volunteers for International Work

Using Webinars to Train Volunteers for International Work Today's post is provided by Kait Yankello is the Senior Program Coordinator at United Planet. Kait is a ReadyTalk power...

ReadyTalk does JA in a Day

ReadyTalk does JA in a Day Jessica Nolan is the chair of ReadyTalk’s Charitable Contributions Committee—an employee-drive committee supports non-profit organizations that create a...

Where to Find a Great Webinar Speaker

Where to Find a Great Webinar Speaker Have you ever needed a webinar speaker but not sure where to look? The great thing about a webinar is that your speakers and experts can be...

ReadyTalkers Take to the Park

ReadyTalkers Take to the Park Today’s post is provided by Samantha Mizzi a quality assurance engineer at ReadyTalk. Samantha is an active member of ReadyTalk’s Charitable...