ReadyTalk

Meet with Confidence

Use webinar recordings as part of a great marketing mix!

Posted by Michelle Nikolayevsky on
Share this Post:

Recorded Webinar Content

You’ve just finished recording your online meeting or webinar. Now what?

It is a commonly acknowledged fact among marketers that content is king. Knowing how to leverage your content with an effective marketing mix can help you reach larger audiences. Think about it this way: one piece of content can be used in multiple ways and multiple channels. Using your recording as your starting point, here are five ways to give your message the most mileage:
  1. Blog Posts: If your content is rich in helpful tips and best practices, turn it into a blog post, or a series of blog posts. Embed a link to your recording to drive inquisitive minds back to the source for more information. 
     
  2. Social Media: Turn the important pieces into social media content! Use relevant quotes and tips as short tweets and Facebook posts. Make sure to tag or mention your presenters, helping increase both your traffic and theirs. They’ll thank you!
     
  3. Whitepapers: Establish yourself as a thought leader. Use the recording to leverage the important information into an educational whitepaper. This will be useful to your audience and help establish you as a subject matter expert. Make sure to include a link to the recording within the print.
     
  4. Embed Your Content: Generate excitement by embedding the content into a press release. Or share the recordings on social media from your ReadyTalk account directly to Facebook and Twitter.
     
  5. Drive Lead Generation: Place your recording on your website. This allows prospective customers access to your content on their own time, helping drive your lead generation efforts. 


Want to get started with your ReadyTalk recording? Check out the ReadyTalk Recording Management Guide to get started.. And have some tips on how recordings have been helpful to you? Let us know by leaving a comment below.

 

 


Comments for Use webinar recordings as part of a great marketing mix!

blog comments powered by Disqus

Recent Posts

6 Perspectives On Realistic Goals For New Advocate Marketing Programs (Guest Post)

6 Perspectives On Realistic Goals For New Advocate Marketing Programs If you’re anything like me, you have to set explicit goals for yourself before you can get anything really...

Find the Paths Your Customers Follow (Guest Post)

Find the Paths Your Customers Follow SHINY OBJECTS ARE DISTRACTING ReadyTalk recently invited me to provide a webinar on delivering content for demand generation and customer...

New from ReadyTalk - iPhone App Web Participant

Joining web meetings from your iPhone has never been easier.  Whether you are in the office or on the road, you can now participate in both the audio and web portions of the...

New Collaboration Features Available From ReadyTalk

New Collaboration Features Available From ReadyTalk Collaborating just got easier! Starting today, you can choose to present from multiple monitors, pause your screen share and...

Less Work, Better Results: Use Marketing Automation to Your Advantage

Using Marketing Automation to Your Advantage    After broadcasting a webinar and recording it, promoting it and encouraging people to watch the recording becomes the next steps for...

The Power of Webinar Tactics for Lead Qualification

The Power of Webinar Tactics for Lead Qualification  Webinars allow you to not only generate leads, but are also an excellent way to generate lead qualification. By utilizing...

If You Don't Try Designing a Live Webinar for On-Demand Use, You'll Hate Yourself Later

Designing a Live Webinar for On-Demand Use   In recent years webinars have grown in popularity for marketers in the B2B world with about 62 percent of all B2B marketers currently...

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success.

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success. Remember that time when your boss asked you about the success of your webinar program? If you stuttered,...

If You Struggle With Evergreen Topics, Read This

Finding Evergreen Topics Many marketers are generating leads through webinars with the lowest possible cost effort by recording your webinar and redistributing it. On average, a...