ReadyTalk

Meet with Confidence

Use webinar recordings as part of a great marketing mix!

Posted by Michelle Nikolayevsky on
Share this Post:

Recorded Webinar Content

You’ve just finished recording your online meeting or webinar. Now what?

It is a commonly acknowledged fact among marketers that content is king. Knowing how to leverage your content with an effective marketing mix can help you reach larger audiences. Think about it this way: one piece of content can be used in multiple ways and multiple channels. Using your recording as your starting point, here are five ways to give your message the most mileage:
  1. Blog Posts: If your content is rich in helpful tips and best practices, turn it into a blog post, or a series of blog posts. Embed a link to your recording to drive inquisitive minds back to the source for more information. 
     
  2. Social Media: Turn the important pieces into social media content! Use relevant quotes and tips as short tweets and Facebook posts. Make sure to tag or mention your presenters, helping increase both your traffic and theirs. They’ll thank you!
     
  3. Whitepapers: Establish yourself as a thought leader. Use the recording to leverage the important information into an educational whitepaper. This will be useful to your audience and help establish you as a subject matter expert. Make sure to include a link to the recording within the print.
     
  4. Embed Your Content: Generate excitement by embedding the content into a press release. Or share the recordings on social media from your ReadyTalk account directly to Facebook and Twitter.
     
  5. Drive Lead Generation: Place your recording on your website. This allows prospective customers access to your content on their own time, helping drive your lead generation efforts. 


Want to get started with your ReadyTalk recording? Check out the ReadyTalk Recording Management Guide to get started.. And have some tips on how recordings have been helpful to you? Let us know by leaving a comment below.

 

 


Comments for Use webinar recordings as part of a great marketing mix!

blog comments powered by Disqus

Recent Posts

How to Write the Break Up Letter

I recently shared 15 Ways You Know It's Time to Break Up (with your conferencing provider) because not every relationship is meant to last forever.   Once you have decided it is in...

What We Learned: 3 Webinar Features You Should be Using Today

What We Learned:  3 Webinar Features You Should be Using Today Yesterday, we hosted a great webinar on some new ReadyTalk features: 3 Webinar Features You Should be Using Today. We...

3 Webinar Features You Should be Using to Get More Value from Your Webinars

3 Webinar Features You Should be Using to Get More Value from Your Webinars “Am I getting ROI on my webinars? How can I make it be better?” These questions are often in the back of...

Online Meetings Like a Boss!

Online Meetings Like a Boss! Just because a meeting is happening online, isn't an excuse for it to be a waste of time. Want to host better online meetings? Check out these 8 tips...

4 Ways to Join a ReadyTalk Meeting Faster

4 Ways to Join a ReadyTalk Meeting Faster ReadyTalk offers more ways than ever to meet online faster, right from where you are working. Join a webinar on the go from your mobile,...

ReadyTalk for Salesforce1 Now Available

Schedule Meetings From Your Phone! With ReadyTalk for Salesforce1, you can schedule meetings right from your phone. And all the important details of your customer meeting or...

7 Ways to Do Security

7 Ways to Do Security If security is a priority for your organization, you will want to ensure that your audio and web conferencing services and recordings are not being accessed...

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...