ReadyTalk

Meet with Confidence

What to Look for in a Web Conferencing Platform: User Experience

Posted by Michelle Nikolayevsky on
Share this Post:

There are several factors to consider when choosing an audio and web conferencing provider. This series of posts explores three items a potential buyer should consider:  user experience, customer experience and cost.

web conferencing experience

Think back to a time when you had a difficulty figuring out how to use a product. You may have found yourself asking questions like...How do I turn it on? What does this button do? Did I just break it?

Everyone has been in a that position at some point. The same principle translates to choosing an audio and web conferencing provider. A report by Frost & Sullivan references user experience as an important part of the decision making process when selecting a provider. A positive user experience includes being easy to use and intuitive, but also reliable.

Easy To Use and Intuitive

From scheduling to starting a meeting, audio and web conferencing should be easy to use.  When this is difficult, it makes the entire meeting process more complicated and much less efficient for the chairperson and everyone else involved.  

Additionally, the service needs to be intuitive, designed in a manner that is almost second nature. If a chairperson would like to gauge the feedback of his audience through a survey or poll, it should be an intuitive process to do so. Additionally, it needs to be easy to upload slides, share applications or use any of the other common features.

Reliable

Trust in your service provider is a whole category unto itself. If you can rest assured that your product is reliable and something will not go wrong in the middle of your most important meeting, then you have made a great choice. Providers with high uptimes, low outages and excellent customer service should be at the top of the list. Why would you ever want to take the chance where something can go wrong due to an unreliable provider? 

What do you think? What other aspects of user experience are important to consider when selecting an audio or web provider?

 


Comments for What to Look for in a Web Conferencing Platform: User Experience

blog comments powered by Disqus

Recent Posts

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...

ReadyTalk Makes Outside Magazine's 2014 list for "Best Places to Work"

The 2014 Outside Magazine “Best Places to Work” winners have been released, and ReadyTalk is happy to announce that we have made this year's list. For the past seven years, Outside...

6 Perspectives On Realistic Goals For New Advocate Marketing Programs (Guest Post)

6 Perspectives On Realistic Goals For New Advocate Marketing Programs If you’re anything like me, you have to set explicit goals for yourself before you can get anything really...